How to Make a Linktree in 5 Minutes
Want to create a link-in-bio page like Linktree? You're in the right place. In this step-by-step guide, we'll show you how to set up your own bio link page in under 5 minutes — and we'll also show you a better alternative that gives you more features for free.
Whether you're using Linktree, UniLink, or another tool, the process is similar. Let's dive in.
What Is a Linktree?
A "Linktree" (or link-in-bio page) is a simple landing page that holds all your important links in one place. You put a single URL in your social media bio (Instagram, TikTok, Twitter, etc.), and when someone clicks it, they see a page with buttons linking to your website, shop, latest video, and more.
The term "Linktree" has become a generic name for all bio link tools — similar to how people say "Google it" for any search engine. But there are actually many tools you can use to create one.
How to Make a Linktree: Step-by-Step
Step 1: Choose Your Bio Link Tool
You have several options. Here's a quick comparison of the most popular ones:
| Tool | Free Plan | Ecommerce | Custom Domain | No Branding |
|---|---|---|---|---|
| UniLink (Recommended) | Yes | Yes | Yes | Yes (free) |
| Linktree | Yes | Limited | Paid only | Paid only |
| Beacons | Yes | Yes (9% fee) | Paid only | Paid only |
Why we recommend UniLink: It offers the most generous free plan — no branding, built-in ecommerce, custom themes, analytics, and email collection. Everything Linktree charges $5/month for, UniLink gives you for free. Create your free page →
Step 2: Sign Up and Create Your Account
Go to your chosen platform and sign up. Most tools let you register with email or Google. The process takes about 30 seconds.
For UniLink:
- Go to unil.ink
- Click "Get Started Free"
- Choose your username (this becomes your URL: unil.ink/yourname)
- Fill in your email and password
- Done — you're in the editor
For Linktree:
- Go to linktr.ee
- Click "Sign up free"
- Choose your username
- Select a plan (free or paid)
- Complete onboarding
Step 3: Add Your Profile Information
Set up the basics of your page:
- Profile photo — Use the same photo as your social media profiles for brand consistency
- Display name — Your name or brand name
- Bio/Description — A short description of who you are and what you do
Step 4: Add Your Links
This is the core of your bio link page. Add links to all the destinations you want your followers to visit:
- Your website or blog
- Online shop — product pages or your store
- Latest YouTube video — update this regularly
- Podcast episode — link to your latest episode
- Social media profiles — other platforms (YouTube, TikTok, Twitter)
- Email signup — newsletter or freebie opt-in
- Booking/Calendar — for appointments or consultations
- Contact info — email, phone, or messaging apps
Tip: Put your most important link at the top. Most visitors won't scroll past the first 3-4 links, so prioritize what matters most to you right now.
Step 5: Customize the Design
Make your page match your brand:
- Choose a theme — select from pre-built themes that match your style
- Set your colors — background color, button colors, text colors
- Pick fonts — choose fonts that match your brand personality
- Button style — rounded, square, outlined, or filled
- Background — solid color, gradient, or image
UniLink offers hundreds of pre-built themes and full design customization on the free plan. Linktree's free plan only offers limited themes.
Step 6: Add Extra Features (Optional)
Modern bio link tools offer much more than just links. Depending on your platform, you can add:
- Products — sell physical or digital products directly from your page
- Email collection — add a signup form to grow your email list
- Embedded content — YouTube videos, Spotify players, Instagram feeds
- Contact forms — let visitors send you messages
- Maps — show your location for local businesses
- Countdown timers — create urgency for launches or sales
- Social media icons — quick links to all your profiles
Step 7: Publish and Add to Your Social Media Bio
Once your page looks good, copy your link and add it to your social media profiles:
Instagram: Go to Edit Profile → Website → paste your link
TikTok: Go to Edit Profile → Website → paste your link (requires 1,000+ followers or business account)
Twitter/X: Go to Edit Profile → Website → paste your link
YouTube: Go to Customization → Basic Info → Links → add your link
Tips to Get More Clicks on Your Bio Link
Having a bio link page is just the start. Here's how to maximize the clicks you get:
- Mention it in your content — Say "link in bio" in your posts, Stories, and videos
- Keep it updated — Change your top link to match your latest content or promotion
- Use clear link titles — "Free Guide: 10 Instagram Growth Tips" works better than "Click Here"
- Add thumbnails — Links with images or icons get more clicks
- Prioritize ruthlessly — 5-7 links is optimal. Too many links = decision paralysis
- Track your analytics — See which links get the most clicks and optimize accordingly
- Use a custom domain — yourbrand.com looks more professional than linktr.ee/yourname
Linktree vs UniLink: Which Should You Choose?
If you're deciding between Linktree and UniLink, here's a honest comparison:
| Feature | Linktree (Free) | UniLink (Free) |
|---|---|---|
| Unlimited links | Yes | Yes |
| Remove branding | No (paid only) | Yes (free) |
| Custom themes | Limited | 100+ themes |
| Sell products | No | Yes |
| Email collection | No | Yes |
| Analytics | Basic | Advanced |
| Content blocks | Links only | 30+ block types |
| QR codes | Paid only | Free |
| Custom domain | Paid only | Available |
| Paid plan price | $5/month | $4/month |
Verdict: UniLink offers more features on the free plan than Linktree offers on its paid plan. If you're just starting out or want more than a basic link list, UniLink is the smarter choice.
Make your bio link page in 5 minutes
Create a beautiful, feature-rich bio link page with UniLink. Free forever, no credit card needed.
Create Free Page →Keep Reading
- Linktree alternatives
- UniLink vs Linktree comparison
- Linktree for Instagram guide
- add Linktree to TikTok
- create a link in bio page
Frequently Asked Questions
Is Linktree free?
Yes, Linktree has a free plan, but it comes with limitations: Linktree branding on your page, limited theme options, no custom domain, and basic analytics. To remove branding and access advanced features, you need a paid plan starting at $5/month.
Do I need a Linktree if I only have one link?
Even with one primary destination, a bio link page is valuable because it gives you flexibility. You can add social links, an email signup, and change your featured link without updating your bio. Plus, you get analytics on who's clicking your links.
Can I use a Linktree with TikTok?
Yes, but TikTok requires 1,000+ followers or a business account to add a link to your bio. Once you meet this requirement, simply paste your bio link URL in your TikTok profile settings under "Website."
How many links should I put on my page?
We recommend 5-7 links as the sweet spot. This gives visitors enough options without causing decision paralysis. Put your most important or time-sensitive link at the top. You can have more links below the fold for visitors who want to explore.
Can I track how many people click my links?
Yes, most bio link tools include basic analytics. UniLink provides detailed analytics including total views, unique visitors, click-through rates for each link, geographic data, and device information — all on the free plan.
