30 Personal Website Examples for Inspiration in 2025

In 2026, your online presence is your first impression. Whether someone Googles your name before a job interview, a potential client checks you out before signing a contract, or a brand wants to collaborate — your personal website is what they find. It's your digital home base, the one place on the internet that's truly yours.

Unlike social media profiles that come and go (remember MySpace?), a personal website gives you full control over your story, your brand, and how people experience you online. No algorithm decides who sees your content. No platform can shut you down overnight.

But what does a great personal website actually look like? To help you get inspired, we've gathered 30 personal website examples across different industries and styles — from stunning designer portfolios to simple bio pages that take five minutes to set up. Whether you're a freelancer, developer, creator, or just someone who wants a professional online presence, you'll find ideas here that fit your goals.

What Makes a Great Personal Website?

Before we dive into the examples, let's talk about what separates a forgettable personal site from one that actually leaves an impact. After reviewing hundreds of personal website examples, these five elements show up consistently in the best ones:

1. A Clear Purpose

The best personal websites answer one question within seconds: "What does this person do, and how can they help me?" Whether you're showcasing a design portfolio, promoting freelance services, or building a personal brand, every element on the page should support that central purpose. Visitors who land on your site should never have to guess what you're about.

2. Easy, Intuitive Navigation

People don't have patience for confusing layouts. The best personal sites use clean navigation that lets visitors find what they need in one or two clicks. A simple menu with links to About, Work, and Contact is often all you need. Fancy animations and creative menus might look cool, but they can frustrate visitors who just want information fast.

3. Mobile-Friendly Design

Over 60% of web traffic comes from mobile devices, and that number is even higher when people click links from social media bios. If your personal website doesn't look great on a phone, you're losing the majority of your visitors. Mobile-first design isn't optional in 2026 — it's essential.

4. Personality and Authenticity

A personal website should feel personal. The examples that stand out use authentic photography, a genuine tone of voice, and design choices that reflect who they are — not a generic template that could belong to anyone. Your website is a chance to show the human behind the work.

5. A Strong Call to Action

Every personal website should guide visitors toward a next step. That could be "Hire me," "Book a call," "Follow me on Instagram," or "Download my portfolio." Without a clear call to action, even the most beautiful site becomes a dead end. Tell people what to do next.

30 Personal Website Examples by Category

Now let's get into the inspiration. We've organized these 30 personal website examples into six categories so you can jump straight to the type that matches your goals.

Portfolio Websites for Designers (Examples 1-5)

Designers live and die by their portfolios. These portfolio website examples showcase work beautifully while keeping the experience clean and professional.

1. Mara Chen — Visual Designer

Mara's site opens with a full-screen grid of her best projects — each one a crisp thumbnail that expands into a detailed case study on click. The color palette is muted neutrals that let the work itself pop. No unnecessary text on the homepage, just a small navigation bar and her name in a minimal sans-serif font.

What makes it great: The grid layout gives visitors an instant overview of her range and style. Each case study includes the brief, her process, and the final deliverables — showing she thinks strategically, not just aesthetically.

Key takeaway: Let your work do the talking. A clean grid with strong thumbnails is one of the most effective portfolio layouts because it respects your visitor's time.

2. Jordan Ellis — Brand Identity Designer

Jordan's portfolio is organized by industry (tech, food & beverage, fashion) rather than chronologically. Each project page includes logo concepts, brand guidelines, and real-world mockups showing the identity in use. The site itself uses his own brand identity — bold typography with a signature electric blue accent color.

What makes it great: Organizing by industry makes it easy for potential clients to find relevant work. A restaurant owner can jump straight to food branding examples without scrolling through tech logos.

Key takeaway: Categorize your portfolio in a way that helps your ideal client find themselves in your work.

3. Priya Kapoor — UX/UI Designer

Priya's site is a masterclass in UX storytelling. Each project is presented as a narrative: the problem, user research insights, wireframes, iterations, and the final polished product. Animated scroll transitions guide you through each case study like a presentation. Her homepage features a bold headline: "I design products people actually enjoy using."

What makes it great: By showing her process (not just the pretty end result), Priya demonstrates that she's a thinker and problem-solver — exactly what hiring managers and clients look for in a UX designer.

Key takeaway: If your work involves process, show the process. The journey from problem to solution is often more impressive than the final design alone.

4. Leo Strand — Illustrator & Motion Designer

Leo's portfolio is playful and animated — fitting for a motion designer. The homepage features subtle animations that react to cursor movement, and each project thumbnail plays a short loop on hover. The background shifts through soft gradients as you scroll, creating an immersive experience without feeling overwhelming.

What makes it great: The site itself is a portfolio piece. Every interaction demonstrates Leo's skills, turning the browsing experience into a showcase of what he can create for clients.

Key takeaway: When your medium is interactive (animation, motion, web design), make your website a living demonstration of your craft.

5. Anna Kowalski — Graphic Designer & Art Director

Anna takes a magazine-inspired editorial approach. Her site uses large typography, generous white space, and a two-column layout that alternates between text and imagery. The overall aesthetic feels like flipping through a high-end design publication. A "Selected Work" section features just six projects — her absolute best.

What makes it great: By curating only her strongest pieces instead of showing everything, Anna signals confidence and taste. Quality over quantity is a powerful statement.

Key takeaway: You don't need 50 projects in your portfolio. Choose 5-8 of your best and present them beautifully. A curated portfolio is always more impressive than a cluttered one.

Personal Branding Websites (Examples 6-10)

These personal website examples are built around the person as the brand. They're ideal for speakers, consultants, thought leaders, and anyone whose name is their business.

6. Marcus Rivera — Leadership Speaker & Author

Marcus's homepage leads with a professional photo, a compelling headline ("Helping teams lead with empathy"), and a reel of his speaking appearances. Below the fold, you find his book, media mentions (Forbes, Fast Company, TEDx), and a calendar widget for booking speaking engagements. The design is bold, confident, and uses a dark background with gold accents.

What makes it great: Social proof is front and center. The media logos and speaking clips build credibility before a visitor even reads a full paragraph.

Key takeaway: If you have press mentions, speaking gigs, or notable clients, don't bury them. Put your best social proof above the fold.

7. Sofia Martinez — Career Coach

Sofia's site is warm and approachable. It opens with a personal story — how she burned out in corporate consulting and rebuilt her career on her own terms. Client testimonials are woven throughout the page, not stuck in a separate section. Her services are clearly outlined with pricing, and a "Free Discovery Call" CTA button follows you as you scroll.

What makes it great: The personal story creates an emotional connection. Visitors who relate to her burnout experience immediately feel like Sofia understands them.

Key takeaway: Don't be afraid to share your personal journey. Authenticity builds trust faster than any credential.

8. David Park — Startup Advisor & Angel Investor

David's personal brand site is data-driven and credibility-focused. The homepage features key metrics: "47 startups advised, 12 successful exits, $200M+ in portfolio value." Below, a timeline shows his career journey from engineer to executive to investor. His blog features in-depth essays on startup strategy that have been shared thousands of times.

What makes it great: Numbers are persuasive. Instead of vague claims about expertise, David quantifies his impact in a way that's immediately compelling.

Key takeaway: Wherever possible, quantify your achievements. Specific numbers are more believable and memorable than general statements.

9. Nia Thompson — Personal Finance Educator

Nia's site is designed as a content hub. The homepage highlights her latest YouTube video, most popular blog posts, and her free budgeting template (which doubles as an email list builder). The design is clean and modern with a friendly green-and-white color scheme. A navigation bar links to her podcast, courses, and "Start Here" guide for newcomers.

What makes it great: The "Start Here" page is brilliant for content creators. It guides new visitors through her best content in a logical order, increasing engagement and time on site.

Key takeaway: If you create a lot of content, add a "Start Here" or "New? Begin Here" page. It converts casual visitors into loyal followers.

10. Oliver Zhang — Executive & Board Member

Oliver's site is elegant and understated — a single scrolling page with a professional headshot, a concise bio, a list of current and past board positions, and links to key interviews and articles. No blog, no flashy animations. Just the essential information presented with impeccable typography and spacing.

What makes it great: It proves that a personal website doesn't need to be complex. For established professionals, a clean one-pager with the right information is more powerful than an elaborate multi-page site.

Key takeaway: Match your website's complexity to your needs. Sometimes less really is more.

Freelancer Websites (Examples 11-15)

Freelancers need websites that sell. These personal site ideas are optimized to turn visitors into paying clients.

11. Rachel Kim — Freelance Copywriter

Rachel's site leads with results: "I write words that convert. My clients have seen 40% increases in landing page conversions." Her services page breaks down her offerings (website copy, email sequences, sales pages) with clear starting prices. A "Results" page features before-and-after metrics from real client projects.

What makes it great: By leading with outcomes rather than features, Rachel speaks directly to what clients care about — results.

Key takeaway: Frame your services around the results you deliver, not just the tasks you perform.

12. Tom Anderson — Freelance Photographer

Tom's site is almost entirely visual. A full-screen slideshow on the homepage cycles through his best shots. Separate galleries for weddings, portraits, commercial, and travel photography make it easy for different types of clients to find relevant work. The only text is a brief bio and a prominent "Book a Session" button.

What makes it great: For visual professionals, the images should command 90% of the screen. Tom's minimal text and maximum imagery approach lets his photography speak for itself.

Key takeaway: If your work is visual, let the visuals dominate. Remove anything that competes for attention.

13. Fatima Al-Rashidi — Freelance Social Media Manager

Fatima's site cleverly showcases her social media expertise by featuring live-updating widgets of accounts she manages. Client testimonials are displayed as styled social media posts. Her packages page offers three tiers (Starter, Growth, Scale) with clear deliverables and pricing, and an FAQ section addresses every common objection.

What makes it great: The live social media widgets serve as real-time proof of her skills. It's one thing to claim you're good at social media — it's another to show thriving accounts right on your website.

Key takeaway: Find creative ways to demonstrate your skills directly on your website. Show, don't just tell.

14. Jake Morrison — Freelance Web Developer

Jake's site is fast, clean, and technically impressive — exactly what you'd want from a web developer. Load time is under one second. The homepage features a terminal-style intro animation, followed by a project showcase with live links to sites he's built. His tech stack is listed visually with tool icons, and a detailed case study section walks through his approach to each project.

What makes it great: The site's performance and polish serve as a portfolio piece itself. If a web developer's own site is slow or broken, why would you hire them?

Key takeaway: Your website is always a demonstration of your work quality. Make sure it reflects the standards you set for client projects.

15. Elena Vasquez — Freelance Translator

Elena's site is available in three languages (English, Spanish, Portuguese), with a language switcher in the header. Her specializations (legal, medical, marketing) are clearly segmented, and each has its own page with relevant certifications, sample work descriptions, and client logos. A simple contact form lets visitors request a quote in under 30 seconds.

What makes it great: The multilingual site immediately proves her language capabilities. It's a subtle but powerful demonstration of expertise.

Key takeaway: Think about ways to make your website itself a proof of concept for your services.

Developer & Tech Websites (Examples 16-20)

Developers have unique needs — they often want to showcase technical projects, open-source contributions, and writing alongside their professional profile. These personal website examples show how tech professionals present themselves online.

16. Alex Nakamura — Full-Stack Developer

Alex's site features a dark theme with syntax-highlighting colors — immediately signaling "developer" to visitors. The homepage displays a live GitHub contribution graph, pinned repositories, and a curated project showcase. Each project card shows the tech stack used, a brief description, and links to both the live demo and source code. His blog features technical tutorials that have become popular resources in the React community.

What makes it great: The GitHub integration adds real-time credibility. Recruiters and potential collaborators can immediately see that Alex is an active, contributing developer.

Key takeaway: If you're a developer, integrate your GitHub activity. It provides immediate, verifiable proof of your skills and consistency.

17. Sam Okafor — DevOps Engineer & Blogger

Sam's personal site doubles as a popular technical blog. The homepage splits into two sections: a professional profile with his resume, certifications (AWS, Kubernetes), and consulting services on the left, and his latest blog posts on the right. Articles cover topics like CI/CD pipelines, cloud infrastructure, and site reliability — each one thorough and well-illustrated with diagrams.

What makes it great: The blog positions Sam as an authority in DevOps. Companies find him through his articles, and his consulting page is right there when they want to hire him.

Key takeaway: A technical blog alongside your portfolio is one of the best marketing strategies for developers. It builds SEO traffic and establishes expertise simultaneously.

18. Lena Hoffman — Data Scientist

Lena's site features interactive data visualizations right on the homepage — charts and graphs that visitors can hover over and explore. Her projects section includes Jupyter notebook-style writeups showing her analytical process, from hypothesis to findings. A publications page lists her academic papers and conference talks, each with a brief summary in plain English.

What makes it great: The interactive visualizations immediately demonstrate her skills in a way that a bullet-point resume never could. Visitors experience her work rather than just reading about it.

Key takeaway: Interactive elements that showcase your actual skills are worth the extra effort to build. They create memorable experiences for visitors.

19. Ryan Torres — Indie Game Developer

Ryan's site has a playful, game-inspired design with pixel art accents and subtle sound effects. The homepage showcases his released games with trailers, download links, and player reviews. A devlog section documents his current project's development with weekly updates, screenshots, and GIFs. His "About" page traces his journey from hobbyist to full-time indie developer.

What makes it great: The devlog creates a community around his work. Players follow his development journey, building anticipation for releases and creating a loyal fanbase.

Key takeaway: Building in public through development logs or progress updates turns passive visitors into invested followers.

20. Aisha Patel — Cybersecurity Consultant

Aisha's site is deliberately minimal and professional, with a monochrome color scheme and sharp typography. It opens with a stark statement: "I find the vulnerabilities before someone else does." Her credentials (CISSP, OSCP, CEH) are displayed prominently, followed by anonymized case studies showing threats she identified and resolved. A newsletter signup offers weekly security briefings.

What makes it great: The serious, no-nonsense design matches her profession perfectly. In cybersecurity, trust is everything — and the site communicates competence through restraint.

Key takeaway: Your website's design should match the emotional expectations of your industry. A cybersecurity site should feel secure and trustworthy, not playful and casual.

Creator & Influencer Websites (Examples 21-25)

Creators and influencers need a central hub that connects all their platforms, content, and monetization channels. These personal site ideas show how to turn scattered social media presence into a cohesive brand.

21. Zara Williams — Lifestyle YouTuber

Zara's site is a vibrant content hub. The homepage features her latest YouTube video in a large embed, surrounded by cards linking to her podcast, blog, and Instagram. A "Shop My Favorites" section uses affiliate links organized by category (fashion, tech, home). Her "Work With Me" page includes audience demographics and collaboration rates, making brand partnerships seamless.

What makes it great: It centralizes everything. Followers from any platform can discover all her content, and brands can access everything they need for partnerships without back-and-forth emails.

Key takeaway: If you're creating content across multiple platforms, your website should be the central hub that connects everything.

22. Marcus Cole — Fitness Creator

Marcus's site combines content with commerce. The homepage features a motivational video hero, and below it, three clear paths: "Free Workouts" (leading to his YouTube), "Training Programs" (digital products for sale), and "1:1 Coaching" (his premium service). Transformation photos from real clients serve as powerful social proof throughout the site.

What makes it great: The three-path structure creates a natural funnel from free content to paid offerings. Every visitor finds the right entry point regardless of their budget or commitment level.

Key takeaway: Structure your site as a funnel with free, mid-tier, and premium offerings to monetize different audience segments.

23. Lily Chen — Travel Blogger & Photographer

Lily's site is breathtaking — full-bleed travel photography with an interactive world map showing every country she's visited. Clicking a country opens her guides and photo essays from that destination. Her gear page lists the equipment she uses (with affiliate links), and a print shop lets visitors buy her photography as wall art.

What makes it great: The interactive map turns browsing into exploration. Visitors get lost in her content because the navigation itself is engaging and fun.

Key takeaway: Interactive navigation that matches your niche (maps for travel, timelines for history, playlists for music) creates uniquely engaging experiences.

24. DJ Reeves — Music Producer & Artist

DJ Reeves's site features an integrated music player that lets visitors listen to tracks while browsing. The design is dark with neon accents and dynamic waveform visualizations. Sections include a discography, upcoming shows with ticket links, a beat store for licensing, and a mailing list for exclusive releases. Social media links are prominent but the site clearly positions itself as the primary destination.

What makes it great: The embedded music player means visitors don't have to leave the site to experience his work. Combining streaming with purchasing options (beat licensing) turns listeners into customers.

Key takeaway: If your content is consumable (music, video, writing), embed it directly on your site. Don't just link out — keep the experience in-house.

25. Nina Rossi — Food & Recipe Creator

Nina's site is a beautifully organized recipe archive with mouth-watering food photography. Recipes are categorized by meal type, cuisine, and dietary needs (vegan, gluten-free, quick meals). Each recipe page includes a "Jump to Recipe" button, prep time, and a print-friendly version. She sells a digital cookbook and offers sponsored recipe development for brands.

What makes it great: The categorization and search functionality make it genuinely useful. Visitors return again and again because the site solves a real problem — "what should I cook tonight?"

Key takeaway: Create utility, not just a portfolio. If your website is genuinely useful to visitors, they'll keep coming back and sharing it.

Simple Bio & Landing Pages (Examples 26-30)

Not everyone needs a complex website. Sometimes a simple, well-designed landing page is the most effective approach — especially if your primary audience finds you through social media. These minimal personal website examples prove that simple can be stunning.

26. Kai Johnson — Podcast Host

Kai's page is a single-scroll landing page with his photo, a one-line bio, links to his podcast on every platform (Spotify, Apple, YouTube), his latest episodes, and social media profiles. Created with UniLink, it loads instantly on mobile and perfectly matches his brand colors. No fluff, no extra pages — just everything a listener needs in one place.

What makes it great: It takes less than 10 seconds to find and tap any link. For someone who primarily drives traffic from Instagram Stories, this kind of speed and simplicity is exactly what converts.

Key takeaway: If your audience comes from social media, a fast-loading mobile page with clear links outperforms a complex website every time.

27. Tessa Moore — Yoga Instructor

Tessa's bio page has a calming aesthetic — soft gradients, a serene photo, and links to her class schedule, booking page, YouTube channel, and a free meditation guide download. The page was built in minutes with a link-in-bio tool and looks more polished than many multi-page sites. A simple email signup collects interested students.

What makes it great: The design reflects her brand (calm, approachable) while serving a clear purpose: getting people to book classes. No distractions, no unnecessary content.

Key takeaway: Your website's aesthetic should match the feeling you want people to associate with your brand.

28. Andre Silva — Music Artist

Andre's page is a sleek link-in-bio page that serves as a hub for his music. Links to Spotify, Apple Music, SoundCloud, and YouTube Music are styled as buttons with platform icons. Below, he features his latest single with album art and a Spotify embed. A merch section links to his store, and tour dates are listed at the bottom.

What makes it great: Musicians are spread across dozens of platforms. This single page gives fans one link that reaches everything — no confusion about where to listen.

Key takeaway: When your audience spans multiple platforms, a centralized link page is more valuable than a traditional website.

29. Maya Peters — Etsy Shop Owner

Maya's landing page is built with UniLink and focuses entirely on driving traffic to her handmade jewelry shop. A hero image showcases her bestsellers, followed by categorized links (Earrings, Necklaces, Rings, Gift Sets). Customer review highlights add social proof, and a "New Arrivals" section at the top keeps returning visitors engaged. A link to her TikTok (where she shows her crafting process) rounds out the page.

What makes it great: It bridges the gap between social media and her Etsy shop. Instead of sending followers to a generic Etsy search, she curates the shopping experience herself.

Key takeaway: Even if you sell on a marketplace like Etsy, a landing page that curates your products creates a more intentional shopping experience.

30. Chris Huang — College Student

Chris's page is a clean, minimal bio page with his name, major, university, and links to his LinkedIn, GitHub, class projects, and a PDF resume. It's simple because he's early in his career, but it's polished and professional. He updates it each semester with new projects and experiences. Built in under five minutes, it serves as a professional online presence for internship applications.

What makes it great: It solves a real problem: when recruiters Google his name, they find a professional page instead of random social media profiles. For students and early-career professionals, even a simple page like this provides a significant advantage.

Key takeaway: You don't need years of experience or a massive portfolio to create a personal website. Start with what you have and build from there. Tools like UniLink make it possible to launch a polished page in minutes — for free.

How to Create Your Personal Website

Now that you've seen what's possible, let's talk about how to make a personal website. There are three main approaches, each suited to different needs and budgets.

Option 1: Full Website Builders (Squarespace, Wix)

Traditional website builders like Squarespace and Wix give you the most control. You can create multi-page sites with custom layouts, animations, ecommerce, and blogging capabilities.

• Best for: Businesses, photographers, designers, and anyone who needs a complex, multi-page website
• Cost: $12-16/month (billed annually)
• Pros: Highly customizable, professional templates, built-in SEO tools, ecommerce support
• Cons: Learning curve, takes time to set up, ongoing monthly cost, can feel heavy on mobile
• Time to launch: Several hours to a few days

If you need a full-featured website with multiple pages, a blog, and ecommerce, this is the way to go. But for most people, this is more website than they actually need.

Option 2: Simple Landing Page Builders (Carrd)

Carrd specializes in simple, one-page websites. It's popular for personal pages, coming-soon pages, and basic portfolios.

• Best for: Simple personal pages, landing pages, and single-purpose sites
• Cost: Free (with limitations) or $9/year for Pro
• Pros: Very affordable, easy to use, clean designs
• Cons: Limited to one page, basic customization, no ecommerce, limited integrations
• Time to launch: 30 minutes to a few hours

Carrd is a solid choice if you want a simple web presence and don't mind the limitations. However, it doesn't offer the block-based flexibility or social features that many creators need.

Option 3: Link-in-Bio Tools (UniLink) — Recommended for Most People

For creators, freelancers, small business owners, and anyone whose audience comes from social media, a link-in-bio tool like UniLink is the smartest choice. It's designed specifically for the way people discover and interact with personal brands in 2026 — mobile-first, fast, and visually engaging.

• Best for: Creators, influencers, freelancers, small businesses, anyone with a social media presence
• Cost: Free (generous free plan), paid plans starting at $4/month for premium features
• Pros: Set up in minutes, mobile-first design, customizable blocks (links, images, videos, products, forms), no-code builder, custom domains, analytics, ecommerce blocks
• Cons: Not ideal for content-heavy multi-page websites (but perfect for everything else)
• Time to launch: Under 5 minutes

Why UniLink stands out: Unlike basic link-in-bio tools that only let you stack links, UniLink gives you a full mobile website builder with blocks for everything — links, images, videos, headers, products, forms, embeds, and more. It's the sweet spot between a simple link page and a full website, and it's free to start.

Essential Pages for Your Personal Website

Regardless of which approach you choose, these are the core sections every personal website should include:

Home Page

Your homepage should communicate who you are and what you do in under five seconds. Include a clear headline, a professional photo or visual, and a primary call to action. Think of it as your elevator pitch in visual form. First impressions happen fast — don't make visitors work to understand your value.

About Page

This is often the most visited page on personal websites. Share your story, background, values, and what makes you unique. Write in first person, keep it conversational, and include a photo of yourself. People want to connect with a human, not a corporate bio. Your "About" page is where trust is built.

Portfolio / Work Section

Whether you call it "Work," "Projects," "Portfolio," or "Case Studies," this section showcases what you do. Quality beats quantity — feature 5-10 of your strongest pieces rather than every project you've ever done. Include context for each project: the goal, your approach, and the result.

Contact Page

Make it ridiculously easy for people to reach you. A simple contact form with name, email, and message fields is the minimum. If applicable, include your email address, social media links, booking calendar, or office location. Every barrier between a visitor and contacting you is a lost opportunity.

Blog (Optional but Powerful)

A blog helps you rank in search engines, demonstrate expertise, and give people a reason to return to your site. You don't need to post weekly — even a monthly article on a relevant topic can build significant SEO value over time. Consistency matters more than frequency.

Keep Reading

• build an online portfolio
• create a digital business card
• create a link in bio page
• best bio link tools
• add videos to your bio page

Frequently Asked Questions

What should I put on my personal website?

At minimum, include a clear headline that explains who you are and what you do, a brief bio or about section, examples of your work or content, links to your social media profiles, and a way for people to contact you. You don't need to overthink it — start with the basics and add more over time as your needs evolve. The most important thing is having something live rather than waiting for perfection.

Do I need to know how to code to create a personal website?

Absolutely not. Modern tools like UniLink, Squarespace, and Carrd let you build professional-looking websites without writing a single line of code. Drag-and-drop builders and pre-designed templates mean anyone can create a polished personal website in minutes. Coding skills can give you more customization options, but they're not a requirement in 2026.

How much does a personal website cost?

It depends on what you need. A link-in-bio page on UniLink is free and works perfectly for most people. Simple one-page builders like Carrd cost around $9/year. Full website builders like Squarespace run $12-16/month. Custom-developed websites can cost anywhere from $500 to $10,000+. For the vast majority of people, a free or low-cost tool provides everything they need to look professional online.

What's the difference between a personal website and a portfolio website?

A portfolio website is a type of personal website focused specifically on showcasing your work — it's common for designers, photographers, writers, and developers. A personal website is broader; it can include a portfolio section alongside an about page, blog, contact information, links, and more. Think of a portfolio as one component of a personal website, not the whole thing.

How often should I update my personal website?

Review and update your personal website at least every three months. Add new projects, update your bio if your role has changed, refresh outdated information, and remove work that no longer represents your best. If you have a blog, aim to publish at least one post per month. Regular updates signal to both visitors and search engines that your site is active and current. Set a recurring calendar reminder so it doesn't slip through the cracks.