UniLink vs Taplink - Full Comparison for 2025

Taplink has carved out a strong niche as a micro-landing page builder, especially popular in Russia, Ukraine, and other CIS countries. UniLink is a global link-in-bio platform that offers powerful features on a free plan. If you are searching for a Taplink alternative or trying to decide between these two tools, this detailed comparison will help you pick the right one.

Both tools go beyond basic "list of links" pages. They let you build mini-websites with forms, media embeds, payment processing, and more. But they differ significantly in pricing, design philosophy, target audience, and feature depth. Whether you found this article by searching Taplink vs Linktree or you are specifically evaluating Taplink against other options, we will cover everything you need to know.

Quick Verdict: Taplink is a solid choice if you operate in Russian-speaking markets and rely heavily on WhatsApp or Telegram messaging integrations. For everyone else, UniLink offers more features for free, better global performance, and a more modern design system. UniLink gives you everything Taplink charges $3-6/month for — at no cost.

UniLink vs Taplink: At a Glance

Here is a comprehensive side-by-side comparison before we examine each category in detail.

Feature	UniLink	Taplink	Winner
Free Plan	Full-featured free plan	Very limited free plan	UniLink
Pro Plan Price	$4/mo	$3/mo (Pro) / $6/mo (Business)	Tie
Free Plan Features	Themes, analytics, custom domains, email collection	1 page, basic links only, Taplink branding	UniLink
Design Templates	20+ modern themes	300+ templates (many niche-specific)	Taplink
Custom Domains	Free plan	Business plan ($6/mo)	UniLink
Ecommerce	Built-in product sales & payments	Product cards, payment integrations	Tie
Messaging Widgets	Social links	WhatsApp, Telegram, Viber, FB Messenger widgets	Taplink
Analytics	Full analytics on free plan	Basic stats on Pro, detailed on Business	UniLink
Branding Removal	No branding on free plan	Taplink branding on free, removed on Pro	UniLink
Language Support	English-focused, multi-language pages	Strong Russian, English, Portuguese, Spanish	Taplink
Email Collection	Free plan	Pro plan ($3/mo)	UniLink
Page Speed	Fast globally (under 1s)	Fast in CIS region, variable globally	UniLink
Payment Processing	Stripe, PayPal	Stripe, PayPal, Fondy, YooKassa, Prodamus	Taplink

Score: UniLink 7 — Taplink 4 — Tie 2. UniLink wins in the majority of categories, but Taplink holds strong advantages in messaging integrations, template quantity, regional payment options, and CIS market localization. The right choice depends heavily on your audience and market.

Category Breakdown: UniLink vs Taplink

1. Pricing and Free Plan — UniLink Wins

Both tools are affordable compared to competitors like Later ($25/month) or Linktree ($5-24/month), but the free plans tell very different stories.

Taplink's free plan is extremely limited. You get one page with basic link blocks, no custom design, no forms, no analytics, and Taplink branding is displayed. It is essentially a trial that pushes you to upgrade. The Pro plan at $3/month unlocks most features, and the Business plan at $6/month adds custom domains, advanced analytics, and CRM integrations.

UniLink's free plan includes features that Taplink reserves for its paid tiers: full design customization, analytics, email collection, custom domains, and zero branding. For creators who do not want to pay anything, UniLink provides a production-ready bio link page out of the box.

If you compare paid plans directly, Taplink Pro at $3/month is cheaper than UniLink Pro at $4/month. However, to get feature parity (custom domains, detailed analytics), you need Taplink Business at $6/month, making UniLink the better value overall.

2. Design and Templates — Taplink Wins

Taplink's biggest selling point is its massive template library. With over 300 pre-designed templates organized by industry (beauty salons, real estate, fitness coaches, photographers, restaurants, and more), Taplink makes it extremely easy to create a professional-looking page without any design skills.

These templates are not just color variations — they are fully designed micro-landing pages with pre-built block structures, images, and layouts tailored to specific business types. If you run a nail salon, there is a template designed specifically for that with appointment booking blocks, gallery sections, and pricing tables already in place.

UniLink offers over 20 professionally designed themes with full customization of colors, fonts, backgrounds, and layouts. While the template count is lower, UniLink's customization depth is greater — you have more freedom to create a unique page rather than starting from a category-specific template.

For users who want a quick, industry-specific setup, Taplink's template library is appealing. For users who want complete creative control, UniLink's approach is more flexible.

3. Bio Link Features — UniLink Wins

Both platforms go beyond basic link lists, but UniLink provides more feature depth on the free plan.

Taplink offers link blocks, text blocks, image galleries, video embeds, countdown timers, FAQ blocks, and form blocks. These are solid features, but most of them require the Pro plan ($3/month). The free plan only gives you basic links.

UniLink includes link blocks, text blocks, image blocks, embedded content, product showcases, email collection forms, social icons, and more — all on the free plan. You also get SEO controls (meta titles, descriptions, OG images) that help your bio link page rank in search engines, which Taplink only offers on higher plans.

4. Ecommerce and Payment Processing — Tie (With Regional Nuances)

Both platforms support selling products directly from your bio link page, but they target different markets with their payment integrations.

Taplink integrates with Stripe, PayPal, and several regional payment processors including YooKassa (Russia), Fondy (Ukraine/CIS), and Prodamus (Russia). This makes Taplink particularly strong for sellers in Eastern European and CIS markets where these local payment methods are preferred or required. Taplink also supports product cards with images, descriptions, and variant selection.

UniLink integrates with Stripe and PayPal, covering the global standard payment methods. For selling digital products, courses, and downloads, UniLink's built-in ecommerce handles the full transaction flow. If your customers primarily use international payment methods, UniLink covers you perfectly.

The winner here depends entirely on your market. Selling to a Russian audience? Taplink's YooKassa integration is essential. Selling globally? UniLink's Stripe and PayPal coverage handles the vast majority of transactions.

5. Messaging Integrations — Taplink Wins

This is where Taplink truly shines. Taplink was built for markets where messaging apps are the primary communication channel, and it shows.

Taplink offers dedicated widgets for WhatsApp, Telegram, Viber, Facebook Messenger, and VKontakte. These are not just social link icons — they are floating action buttons and embedded chat widgets that let visitors start a conversation with one tap. You can even set up pre-written messages, so when someone taps your WhatsApp button, it opens WhatsApp with a pre-filled message like "Hi, I'm interested in your services."

UniLink supports social media links and icons, which lets visitors navigate to your messaging profiles, but does not offer the same level of deep messaging widget integration. If your business model relies on direct WhatsApp or Telegram conversations for sales, Taplink's messaging features are a meaningful advantage.

6. Analytics — UniLink Wins

Taplink provides basic view and click statistics on the Pro plan. Detailed analytics — including traffic sources, geographic data, and device breakdown — require the Business plan at $6/month. The free plan has no analytics at all.

UniLink includes comprehensive analytics on the free plan: page views, click counts per link, referral sources, geographic data, and device information. For data-driven creators who want to optimize their bio link performance without paying extra, UniLink provides substantially more insight at no cost.

7. Custom Domains — UniLink Wins

Custom domains let you use your own branded URL (like links.yourbrand.com) instead of a platform-branded link (taplink.at/yourusername).

Taplink restricts custom domains to the Business plan at $6/month. UniLink includes custom domain support on the free plan. This is a significant branding advantage — professional custom domains build trust with your audience and look more polished in your bio, on business cards, and in marketing materials.

8. Language Support and Localization — Taplink Wins

Taplink has strong localization for Russian, English, Portuguese, and Spanish. The dashboard, templates, support documentation, and customer service are all available in Russian, making it the go-to choice for Russian-speaking creators and businesses. Many of Taplink's 300+ templates are designed specifically for CIS-market business types and include Russian-language content.

UniLink is primarily English-focused but supports creating pages in any language. The dashboard and documentation are in English. For global and English-speaking audiences, this is perfectly fine. For creators who prefer a fully Russian-language experience, Taplink has the edge.

9. Page Speed — UniLink Wins

Page speed is critical for bio link pages because most traffic comes from mobile devices on cellular connections. A slow page means lost visitors and lower conversion rates.

UniLink pages consistently load in under one second globally, thanks to optimized page architecture and global content delivery. Taplink pages load quickly in CIS regions where their servers are well-positioned, but can be noticeably slower for visitors in North America, Southeast Asia, and other regions far from their infrastructure.

If your audience is global, UniLink's consistent speed is an advantage. If your audience is primarily in Russia and Eastern Europe, Taplink's regional performance is perfectly adequate.

Pro Tip: You can test page speed yourself using Google's PageSpeed Insights tool. Enter your bio link URL (whether on Taplink or UniLink) and check the mobile performance score. Anything above 90 is excellent. Pages that score below 70 are losing visitors to slow load times, especially on mobile connections in emerging markets.

Taplink vs Linktree: How Does UniLink Compare to Both?

Many people searching for Taplink vs Linktree are really looking for the best bio link tool overall. Here is how all three compare on the most important factors.

Factor	UniLink	Taplink	Linktree
Free plan value	Excellent (full features)	Poor (very limited)	Decent (limited design)
Cheapest paid plan	$4/mo	$3/mo	$5/mo
Custom domain (cheapest plan)	Free	$6/mo	$24/mo
Design flexibility	High (full customization)	High (300+ templates)	Medium (limited on free)
Ecommerce	Built-in	Built-in (regional focus)	Third-party only
Messaging widgets	Social links	Full chat widgets	Social links
Best for	Global creators, free power users	CIS markets, messaging-heavy businesses	Brand recognition, basic use

UniLink offers the best overall value proposition in this three-way comparison. It provides the most generous free plan, the most features per dollar on paid plans, and the best global performance. Taplink wins for CIS-market businesses, and Linktree wins on brand recognition alone.

When to Choose Taplink

Taplink is the right choice in specific scenarios where its regional strengths align with your needs.

• Your audience is primarily Russian-speaking. Taplink's Russian-language dashboard, templates, and customer support provide a seamless experience for CIS-market creators and businesses.
• WhatsApp and Telegram are your primary sales channels. Taplink's deep messaging integrations — floating chat buttons, pre-filled messages, and multi-messenger widgets — are superior to any other bio link tool. If conversations drive your sales, this matters.
• You need regional payment processors. If your customers pay through YooKassa, Fondy, or Prodamus, Taplink supports these natively. These payment methods are essential for many CIS-market businesses.
• You want a niche-specific template. Taplink's 300+ templates include designs for very specific business types. If you run a beauty salon, tattoo studio, or real estate agency and want a ready-made page, Taplink's template library saves significant time.
• You are comfortable paying $3-6/month. Taplink's paid plans are affordable and unlock all the features. If the free plan limitations do not bother you and you plan to pay anyway, Taplink is a reasonable choice for its target market.

When to Choose UniLink

UniLink is the better choice for the majority of creators and businesses, especially in these situations.

• You want a free bio link page with no compromises. UniLink's free plan includes features that Taplink charges $3-6/month for: full design customization, analytics, email collection, custom domains, and no forced branding. Sign up and build your page without spending anything.
• Your audience is global. UniLink's fast global page delivery and international payment processing (Stripe, PayPal) serve audiences worldwide. If your followers are in the US, Europe, Asia, or Latin America, UniLink provides consistent performance everywhere.
• You prioritize page speed. For creators running paid ads or automation funnels to their bio link, every millisecond of load time matters. UniLink's optimized architecture delivers sub-second load times globally.
• You want full analytics without paying. Understanding which links get clicks, where your traffic comes from, and what devices visitors use is essential for optimization. UniLink provides all of this on the free plan.
• You need a custom domain for branding. Using your own domain on your bio link page builds trust and looks professional. UniLink includes this for free; Taplink charges $6/month for it.
• You sell digital products. UniLink's built-in ecommerce lets you sell courses, ebooks, templates, and digital downloads directly from your bio link page with global payment processing.

Migration: Switching From Taplink to UniLink

If you are currently using Taplink and want to switch to UniLink, the process is straightforward. Here is what you need to do.

Step 1: Create a free account at unil.ink. No credit card required.

Step 2: Recreate your links and content blocks. UniLink's drag-and-drop editor makes this quick. Most users can rebuild their Taplink page in under 15 minutes.

Step 3: If you use a custom domain on Taplink, point it to UniLink instead. Update your DNS records following UniLink's custom domain setup guide.

Step 4: Update the URL in your Instagram bio (and any other social profiles) from your Taplink URL to your new UniLink URL.

Step 5: Cancel your Taplink subscription. You are now saving $36-72 per year while getting a more feature-rich bio link page.

Pro Tip: Before switching, take a screenshot of your Taplink analytics so you have a baseline for comparison. After two weeks on UniLink, compare your click-through rates and page views. Most creators who switch from Taplink to UniLink see improved engagement thanks to faster page loads and a more modern design.

The Verdict: UniLink vs Taplink

Taplink and UniLink are both capable bio link tools that go beyond simple link lists. The right choice comes down to your audience, your market, and your budget.

Choose Taplink if you operate in Russian-speaking markets, rely on WhatsApp/Telegram for sales conversations, need CIS-region payment processors, or want a niche-specific template to get started quickly.

Choose UniLink if you want the best free plan available, need consistent global performance, value full analytics and custom domains without paying, or prefer complete design freedom over pre-made templates.

For most creators — especially those outside the CIS region — UniLink is the stronger choice. It delivers more features for free than Taplink offers on its paid plans, with better global performance and a more modern design system. The only scenario where Taplink clearly wins is when messaging-app integrations and Russian-language support are must-have requirements.

Keep Reading

• UniLink vs Linktree
• UniLink vs Lnk.Bio
• all bio link tools compared
• Linktree alternatives
• free alternatives

Frequently Asked Questions

Is Taplink better than Linktree?

For most use cases, yes. Taplink offers more features at a lower price than Linktree, including ecommerce, messaging widgets, and a much larger template library. However, both Taplink and Linktree are outperformed by UniLink when it comes to the free plan. UniLink provides custom domains, full analytics, email collection, and no branding for free — features that both Taplink and Linktree lock behind paid plans. If you are searching for a Taplink vs Linktree comparison, consider UniLink as the third option that beats both.

Is Taplink safe to use?

Yes, Taplink is a legitimate company that has been operating since 2017. It processes payments securely through established payment providers and does not require access to your social media accounts. Your data is stored securely, and the platform complies with standard data protection practices. That said, any bio link tool — including Taplink and UniLink — should be used with standard security practices: enable two-factor authentication, use a strong password, and regularly review your connected payment accounts.

Can I use Taplink for free?

Taplink has a free plan, but it is very limited. You get one page with basic links, no forms, no analytics, no custom design options, and Taplink branding is displayed on your page. To unlock meaningful features, you need the Pro plan ($3/month) or Business plan ($6/month). If you want a genuinely full-featured free bio link tool, UniLink's free plan includes everything most creators need without any paid upgrade required.

Does Taplink work outside of Russia?

Yes, Taplink works globally and has users in many countries. However, its strongest advantages — Russian-language support, CIS payment processors, and messaging integrations popular in Eastern Europe — are most relevant for CIS-region businesses. For creators in North America, Western Europe, or Asia-Pacific, Taplink's regional strengths become less relevant, and a globally-optimized tool like UniLink often provides a better experience with faster page loads and more applicable features.

Which is better for selling products: Taplink or UniLink?

Both platforms support selling products from your bio link page. Taplink has an edge for CIS-market sellers thanks to regional payment processors (YooKassa, Fondy, Prodamus) and deep WhatsApp integration for order conversations. UniLink is stronger for global sellers with its Stripe and PayPal integration, built-in digital product delivery, and the fact that ecommerce features are available on the free plan. If you sell internationally or primarily through standard payment methods, UniLink is the better choice. If you sell to Russian-speaking customers who prefer local payment methods and WhatsApp-based ordering, Taplink has the advantage.