Send broadcast email or SMS to your subscriber list, track open and click rates, and schedule sends — all without leaving UniLink.
Email and SMS remain the highest-converting channels for direct audience communication — consistently outperforming social media reach for sales and announcements. UniLink Campaigns lets you use those channels without connecting a third-party tool like Mailchimp or Klaviyo. Your subscribers, your campaigns, and your performance data all live in the same platform where you manage your page. That means no syncing, no API keys, and no separate monthly bill just to send a broadcast message.
What Campaigns Does
Campaigns is a broadcast messaging tool. You write a message once and send it to a list of subscribers simultaneously. Unlike individual email replies in Forms & Responses, a campaign targets an entire audience segment in a single send — a product launch announcement, a weekly newsletter, a flash sale SMS, a re-engagement push to dormant subscribers.
UniLink supports two campaign types: email and SMS. Email campaigns offer a full rich-text editor with image support, custom subject lines, and preview text. SMS campaigns are plain-text, limited to 160 characters per segment, and deliver directly to phone numbers collected through your subscriber forms. Both types support audience segmentation, scheduled sends, and post-send analytics.
The campaign report — available immediately after sending — shows opens, clicks, bounces, and unsubscribes. Click-level data tells you which specific links inside the email were clicked and how many times, so you know exactly which call-to-action drove the most action. This data feeds back into your audience segments automatically: subscribers who clicked are moved into an "engaged" segment, making your next campaign easier to target.
How to Get Started With Campaigns
- Build your subscriber list first — Campaigns requires subscribers. Add a Form block or Subscribe block to your page with an email or phone number field. Subscribers collected here appear in your Audience automatically.
- Navigate to Campaigns — In the Dashboard sidebar, click Campaigns. The campaigns list shows any past campaigns. Click New Campaign to start.
- Choose your channel — Select Email or SMS. Email is best for longer messages, promotions with images, and newsletters. SMS is best for time-sensitive alerts and short announcements with a single link.
- Pick or create a template — UniLink offers pre-built templates for announcements, promotions, newsletters, and welcome messages. Select one and customize it, or start from a blank canvas.
- Set your audience segment — Choose All Subscribers or select a specific segment (e.g., subscribers from the last 30 days, email-only subscribers, or a custom tag group). Estimated reach is shown before you confirm.
- Write and preview your message — Use the editor to write your content, add images, and set subject line and preview text (email only). Click Preview to see how it renders on desktop and mobile before sending.
- Schedule or send immediately — Click Send Now to broadcast immediately, or click Schedule and pick a date and time. Confirm and the campaign is queued.
How to Use Campaigns
- Duplicate a past campaign — On the campaigns list, hover a previous campaign and click Duplicate. This copies the template, subject, and audience settings so you can edit and resend without starting over.
- Segment your audience before sending — Instead of blasting all subscribers every time, create segments based on engagement or signup source. Targeted campaigns consistently achieve higher open rates than mass sends.
- A/B test subject lines — When creating an email campaign, enable the A/B test toggle to enter two subject lines. UniLink sends each to 20% of your list, waits for results, then auto-sends the winner to the remaining 60%.
- Check the campaign report — After sending, click the campaign name in the list to open its report. Review open rate, click rate, and which links received the most clicks. Use this to plan your next message.
- Resend to non-openers — In the campaign report, click Resend to Non-Openers. Write a new subject line (different from the original), then schedule or send immediately. This reliably recovers 15–25% of missed opens.
- Archive old campaigns — Use the archive action to remove completed campaigns from the active list without deleting them. Archived campaigns are still searchable and their reports remain accessible.
- Review unsubscribes — The report shows who unsubscribed. If a single campaign causes a spike in unsubscribes, review the message frequency, relevance, and targeting before your next send.
Key Settings Explained
| Setting | What it controls | Best practice |
|---|---|---|
| Audience Segment | Which subscribers receive the campaign | Always segment; sending to all subscribers for every campaign accelerates unsubscribe rates |
| Send Time | Immediate or scheduled delivery at a specific date and time | For most niches, Tuesday–Thursday mornings (9–11 AM, recipient time zone) yield the highest open rates |
| Subject Line / A/B Test | The subject line shown in the inbox; A/B test sends two variants to pick the better performer | Keep subject lines under 50 characters; use A/B testing whenever you have 200+ subscribers |
| Preview Text | The secondary text visible in email clients below the subject line | Write 80–100 characters that add context — don't repeat the subject line word for word |
| Unsubscribe Link | Automatically included in every email campaign per CAN-SPAM / GDPR requirements | Never attempt to hide or remove it — doing so violates regulations and damages deliverability |
How to Get the Most Out of Campaigns
Consistency matters more than volume. Sending one campaign per week to an engaged list reliably outperforms sending five campaigns in a burst and then going dark for a month. Pick a cadence your audience expects — weekly newsletter, bi-weekly promotions, monthly recap — and stick to it. Subscribers who know what to expect from your emails are far less likely to unsubscribe or mark you as spam.
Use the resend-to-non-openers workflow on every important campaign. Many subscribers simply missed your first send due to inbox volume, time of day, or the competing subject lines in their inbox that day. A second send with a fresh subject line, timed 48–72 hours after the first, routinely recovers a significant portion of those missed opens without annoying engaged subscribers who already opened.
Pay close attention to click-level data in your campaign reports. If you sent an email with three links and one received 80% of all clicks, that topic or offer has outsized resonance with your audience. Build your next campaign around it. If a link that you expected to perform well received almost no clicks, it signals a mismatch between your subject line promise and the content inside, or poor placement within the email layout.
For SMS campaigns, keep the message focused on a single action: one link, one CTA, one offer. Subscribers read SMS in seconds on their phone. A cluttered message with multiple asks loses the action entirely. Save multi-point communication for email.
Troubleshooting Common Issues
| Problem | Likely cause | Fix |
|---|---|---|
| Campaign sent but open rate is 0% | Emails landed in spam, or tracking pixels blocked by email client | Check your domain's email authentication (SPF, DKIM) in Dashboard → Settings → Email; send a test to yourself and check the spam folder |
| Audience segment shows 0 subscribers | Segment filters are too restrictive, or no subscribers match the criteria | Broaden the segment conditions or switch to All Subscribers to verify the list has contacts |
| Scheduled campaign did not send | Campaign was saved as draft instead of scheduled, or account sending limit reached | Check campaign status — Draft means it was not confirmed. Check Dashboard → Account → Usage for monthly send limits |
| SMS campaign not delivered to some subscribers | Invalid phone numbers, carrier filtering, or subscribers in unsupported regions | Check the campaign report's Delivery tab for failed numbers; ensure numbers were collected with country code in the form field |
Pros
- Email and SMS campaigns managed inside UniLink — no separate email marketing tool or extra monthly fee
- Post-send reports with click-level data show exactly which content resonated
- A/B subject line testing with auto-winner selection improves open rates without manual analysis
- Resend to non-openers is a one-click workflow that reliably recovers missed reach
Cons
- Monthly send limits apply on free and entry-level plans — heavy senders need a higher-tier plan
- SMS campaigns are limited to plain text; no images or formatted content
- Advanced automation (multi-step drip sequences, behavioral triggers) requires a dedicated automation tool or a higher UniLink plan
Frequently Asked Questions
Can I import an existing subscriber list into Campaigns?
Yes. Go to Dashboard → Audience → Import and upload a CSV file with your subscribers' names, emails, and phone numbers. Imported contacts are added to your list and become available as a campaign audience immediately.
Does UniLink handle unsubscribe requests automatically?
Yes. Every email campaign includes a mandatory unsubscribe link. When a subscriber clicks it, they are removed from your list automatically and will not receive future campaigns. You cannot override this behavior.
What is the difference between a Campaign and an Auto-Response?
A campaign is a one-time broadcast you initiate manually (or schedule). An auto-response is an automated message triggered by a specific subscriber action, like submitting a form. Campaigns are for announcements; auto-responses are for immediate confirmation and onboarding.
Can I personalize campaigns with the subscriber's name?
Yes. Use merge tags in the email editor — for example, {{first_name}} — to insert each subscriber's name dynamically. The tag is replaced with the actual value at send time. If a subscriber's name is unknown, a fallback (such as "there") is used automatically.
How do I know if my emails are being delivered to inboxes vs. spam?
Check the campaign report's Delivery tab for bounce and spam complaint rates. A spam rate above 0.3% or a bounce rate above 2% signals a deliverability problem. Verify your domain's SPF and DKIM records in Dashboard → Settings → Email and consider warming up your sending domain before large broadcasts.
Key Takeaways
- Campaigns lets you send broadcast email or SMS to your subscriber list directly from UniLink — no third-party tool required.
- Segment your audience before every send; targeted campaigns consistently outperform mass blasts in open and click rates.
- Use the resend-to-non-openers workflow on important campaigns — it's the easiest way to recover missed reach within 48–72 hours.
- A/B test subject lines whenever your list is large enough; let data choose the winner instead of guessing.
- Check click-level data in every campaign report to learn which topics and CTAs resonate most with your specific audience.
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