The Links block is the heart of any link-in-bio page — it turns URLs into branded, trackable buttons your audience can tap in one click.
- The Links block adds clickable button rows to your page — one button per link.
- Each link supports a title, URL, thumbnail, short description, and button style.
- Built-in analytics track clicks per link; UTM parameters can be injected automatically.
- Use scheduled links to show or hide buttons by date without manual editing.
The whole point of a link-in-bio page is right in the name: one URL in your social bio that leads visitors to everything else. The Links block is where that happens. It's the most used block in UniLink, and for good reason — a clean row of clickable buttons is the fastest way to send someone from your Instagram bio to your store, your latest video, your booking page, or wherever you actually want them to go. If you're just getting started with UniLink, the Links block is where you start. If you've been using it for a while, there are probably settings you haven't touched yet that would meaningfully improve your click rate.
What the Links block does
The Links block renders a vertical stack of button-style rows, each representing one destination. Each row shows a title — the label the visitor sees and clicks — alongside an optional thumbnail image and optional short description text. When a visitor taps a row, they're taken to the URL you specified. The block handles one of the core problems of social media: you can only put one link in an Instagram or TikTok bio, so that one link needs to go to a page with everything else. The Links block is that page.
Beyond basic navigation, the Links block has features that most platforms either bury or don't offer at all. Every link has individual click tracking, so you can see which buttons your visitors actually tap versus which ones they scroll past. You can inject UTM parameters automatically so your analytics platform (Google Analytics, etc.) receives source data without you manually appending query strings to every URL. You can also pin high-priority links to the top regardless of order, and schedule links to appear or disappear on specific dates — useful for launches, limited-time offers, or time-sensitive events.
Button style is configurable per link: solid (filled background), outline (border only), or ghost (no border or fill, just text). This lets you visually differentiate link types — a solid button draws attention to your primary CTA, while ghost links work well for secondary navigation items you want available but not dominant.
How to add the Links block
- Open the Dashboard: Navigate to unilink.us and open your site editor.
- Add the block: Click "Add block" and select the Links block from the picker. It's typically listed first under Core blocks. The block is added to your page immediately.
- Add your first link: Click "+ Add link" inside the block. A new row appears with fields for title and URL.
- Enter the title: Type the label that will appear on the button. Keep it short — five to six words maximum. This is what visitors read and click.
- Enter the URL: Paste the full URL including
https://. This can be any URL: external site, another page you've built on UniLink, a file, a booking calendar — anything. - Add a thumbnail (optional): Upload an image to appear as an icon or small preview on the left side of the button row. Square images work best.
- Add a short description (optional): Enter a brief supporting line below the title — useful if the link title alone isn't self-explanatory.
- Choose a button style: Select Solid, Outline, or Ghost from the style dropdown for this specific link.
- Add remaining links: Repeat for each destination. Reorder by dragging the handle on the left of any row.
- Publish: Save your changes. All links go live immediately.
Key settings to configure
| Setting | What it does | Recommended value |
|---|---|---|
| Link title | The button label visible to visitors. Primary text on the row. | Action-oriented and specific: "Shop New Arrivals" not "Store" |
| URL | The destination when the button is clicked. | Always use the full URL with https://. Test it after saving. |
| Thumbnail image | Small image shown on the left side of the button row. | Use a square image (1:1 ratio). Helps differentiate links visually. |
| Short description | Secondary text line below the title inside the button row. | One short sentence. Skip it if the title is already clear. |
| Button style | Visual style: Solid (filled), Outline (border), or Ghost (text only). | Solid for your primary link, Outline or Ghost for secondary links |
| Pinned / priority | Locks the link at the top of the list regardless of sort order. | Pin your single most important link — booking page, main offer, etc. |
| Scheduled visibility | Sets a start and/or end date for when the link appears on the page. | Use for launches, promotions, or limited-time content |
| UTM injection | Appends UTM parameters to the URL automatically on click. | Enable if you use Google Analytics or any UTM-based attribution |
Best practices for Links blocks
Keep your link count between four and eight. Below four and the page feels thin; above eight and you're asking visitors to make too many decisions, which often means they make none. The paradox of choice is real on link-in-bio pages. If you have more than eight things you want to link to, audit them honestly: which ones get clicked? Which ones are just there because you feel like they should be? Trim the ones that don't convert and keep the ones that do. You can always rotate links in and out using the scheduled visibility feature rather than leaving a permanent list of twelve half-relevant buttons.
Write action-oriented titles. "Watch the video" outperforms "Video." "Book a free call" outperforms "Consulting." "Get 20% off today" outperforms "Shop." The difference is specificity and action — tell the visitor exactly what they're going to do and why it matters. For links that go to content rather than offers, use the description field to add one line of context so visitors know what they're clicking into before they click.
Use thumbnails intentionally. A thumbnail next to a link draws the eye and differentiates that row from the others. For your most important links, a clear thumbnail — a product photo, a brand icon, a headshot for a booking page — significantly increases click rate. Don't add thumbnails to every link just for visual consistency; use them where they add context or emphasis. Inconsistent thumbnails with different styles and sizes can make the block look cluttered rather than polished.
Check your analytics regularly. The per-link click tracking in UniLink shows you which links are working and which ones are invisible to your visitors. If a link has been live for two weeks and has zero clicks, that's information: either the title isn't compelling, the link is in the wrong position, or visitors simply don't care about that destination. Move high-performing links toward the top. Rewrite titles on underperforming links before you delete them — sometimes the link is fine and the label is the problem.
Common mistakes and how to fix them
| Mistake | Why it happens | Fix |
|---|---|---|
| Too many links on the page | Wanting to include everything without prioritizing | Cut to 4–8 links. If you need more, split into multiple Links blocks with section headings. |
| Generic link titles like "Click here" or "Website" | Fast setup without thinking about what visitors need to know | Rewrite every title to say what the visitor gets: "Download Free Guide," "Book a 30-Min Call." |
| Broken URLs after copy-paste | Accidentally cutting part of the URL or pasting with extra spaces | Click every link after publishing. Check on mobile too — URL issues often appear in testing. |
| No primary link differentiated visually | All links set to the same style | Make your single most important link Solid style. Everything else can be Outline or Ghost. |
| Outdated links left on the page | Promotions end, URLs change, but the page isn't updated | Use scheduled links for time-sensitive content so they disappear automatically. Review evergreen links monthly. |
| Ignoring per-link analytics | Not aware the feature exists, or not checking regularly | Review link analytics at least once a week. Move high-click links up. Rewrite or remove low-click links. |
When to use the Links block
- You need a standard link-in-bio layout with clickable buttons pointing to external URLs
- You want per-link analytics to see which destinations your audience cares about
- You run time-limited promotions and want links to appear and disappear automatically
- You need UTM parameter tracking across multiple destinations
When to use something else
- You're selling products with prices and images — use the Store block for a proper product grid
- You want to embed a video directly on the page rather than linking to it — use the Video block
- You need a contact form or booking calendar embedded inline — use the Form or Booking block
- You're linking to your own social media profiles specifically — use the Social Links block for cleaner icon-based display
Frequently asked questions
How many links can I add to the Links block?
There's no hard cap, but best practice is four to eight. If you have more destinations to cover, consider adding a second Links block below the first or using the scheduled visibility feature to rotate links in and out instead of displaying everything simultaneously.
Can I track which links get the most clicks?
Yes. UniLink tracks clicks per individual link. Open your Dashboard, navigate to your page analytics, and you'll see click data broken down by each link button. This is separate from any UTM tracking you configure in your analytics platform.
What does "scheduled link" mean and how do I use it?
A scheduled link has a start date, end date, or both. Before the start date the link is hidden; after the end date it disappears automatically. You set these dates in the link settings panel. It's useful for launch announcements, flash sales, seasonal content, or event pages you don't want to remove manually.
Can I add links to other pages I've built inside UniLink, not just external URLs?
Yes. If you've created multiple pages within your UniLink account, you can link between them using their URLs just like any external link. This is a good way to build a simple site structure — a main page that links to subpages for different topics, products, or audiences.
- The Links block is the core link-in-bio feature — a vertical stack of clickable button rows, one per destination.
- Per-link analytics show exactly which buttons your visitors click; review them regularly and reorder based on performance.
- Use Solid style for your primary link and Outline or Ghost for secondary links to create visual hierarchy.
- Scheduled links let you run time-limited promotions without manual editing — set a start and end date and let UniLink handle the rest.
- Keep your list to four to eight links; too many choices leads to fewer clicks overall.
Ready to build your link-in-bio page? Create your free UniLink page and add your first Links block in under two minutes.