TL;DR:
- Cold outreach template: 1-line value prop, audience stats, past collabs, specific deal proposal, link to media kit.
- Keep under 150 words. Specific brands, not bulk spray.
The Template
Hi [Brand contact name],
I'm [Your name], a [niche] creator with [audience size] across [platforms]. My audience overlaps with your target: [specific demographic detail].
Past brand collaborations: [Brand A], [Brand B], [Brand C] ??” case studies in my media kit (link).
Proposing: [specific deal ??” e.g., "1 Reel + 3 Stories featuring [product] for $X"] OR [open-ended interest].
Audience numbers (last 90 days):
- [Platform]: [reach + engagement]
- [Demographic match relevant to brand]
Open to chat about a fit?
[Your name]
Bio link:unil.ink/yourname
Media kit: [link]
Tips
- Personalise per brand ??” show you've used the product.
- Specific deal ask (not "let's collab").
- Link to media kit + bio link for credibility.
- Email subject: "[Their brand] x [Your handle] ??” [specific angle]".
Key Takeaways
- Cold pitch: value prop + audience + past + specific ask.
- Personalise + specific deal ask.
Press kit + bio link for brand pitches
UniLink: PDF block for media kit + brand inquiry form on free.
Try UniLink free ?†’