Match your use case to the right UniLink plan — from a free link-in-bio to a full-featured agency setup.
- UniLink offers four plans: Free, Starter ($9/mo), Pro ($19/mo), and Business ($49/mo) — each adding meaningful capabilities rather than just removing limits.
- The free plan is genuinely useful for simple link-in-bio pages; most creators and small businesses will find the sweet spot at Pro.
- Business is built for agencies, teams, and brands that need white-label branding, API access, or multiple team members managing a single account.
Choosing the wrong plan costs more than the monthly difference. Under-buying means hitting limits when your page is growing; over-buying means paying for features you'll never use. UniLink's four tiers each add capabilities meaningful at a specific growth stage — not just higher caps on the same features. This guide maps each plan to the right use case.
What Each Plan Includes
The Free plan gives you a fully functional link-in-bio page at unil.ink/username with unlimited links, basic click analytics, and the core block types: links, bio text, social icons, and a basic image block. No paid ads appear on your page and there is no expiry date. The trade-off is no custom domain, no email collection or e-commerce, and analytics history capped at 30 days. For a creator pointing social followers to their content, the free plan works well as a permanent setup.
The Starter plan at $9/month adds the two capabilities that matter most when building an audience: a custom domain and email collection. Connect a domain you own so your page URL matches your brand everywhere. The email collection block grows a subscriber list directly from your page — the most important audience asset you can build. Starter also unlocks basic e-commerce via Stripe, extends analytics history to 90 days, and removes UniLink branding from your page footer.
The Pro plan at $19/month is where UniLink becomes a serious marketing tool. Pro unlocks advanced analytics — traffic sources, device breakdowns, geographic data — so you understand not just how many people click but who they are. All block types are available: video, countdown timers, embedded forms, Spotify and YouTube embeds, and more. Integrations with Mailchimp, Klaviyo, ConvertKit, and Zapier connect your page to your existing marketing stack. For full-time creators, coaches, consultants, and anyone running a real business from their link-in-bio, Pro is where the platform earns its cost many times over.
How to Get Started
- Start on the Free plan if you don't yet have an audience or are just testing UniLink. Build your page at unil.ink/username and see if the platform fits how you work before spending anything.
- Upgrade to Starter when you're ready to connect a custom domain or start building an email list. Both of these actions have outsized long-term value — a custom domain builds brand recognition, and an email list is an audience you own. Do this before you start actively promoting your page.
- Move to Pro when you're actively using your page as a marketing tool and need to understand your audience. The advanced analytics and full block library pay for themselves when you use the data to improve your page's performance.
- Consider Business if you're managing UniLink for clients, building a team that needs shared access, or need to white-label the platform for your brand or agency. The per-seat team access and API are what differentiate Business from Pro — not just higher limits.
- To upgrade, go to Settings → Billing → Change Plan in the dashboard. Upgrades are prorated — you're charged only for the remaining days in the current billing cycle. Downgrades take effect at the end of the current billing period.
How to Use the Plan Comparison
- Identify your primary use case first. Write down the one or two things you must have in a link-in-bio tool. If it's "custom domain," that's Starter. If it's "deep analytics," that's Pro. If it's "team access," that's Business.
- Check the feature you want against the plan comparison table at unilink.us/pricing. If a feature you need appears in the next tier up, calculate whether the upgrade cost is justified — for most users, the gap from Starter to Pro is $10/month, which is less than one hour of freelance work.
- Use the 14-day money-back guarantee on paid plans to test whether the plan actually delivers what you need before committing. If you upgrade to Pro and find you only needed the custom domain, you can downgrade to Starter within the guarantee window.
- Annual billing is available for all paid plans at a roughly 20% discount — if you know you'll use UniLink for the full year, annual billing on Pro costs less than 10 months at the monthly rate.
- Revisit your plan every 6 months as your page grows. The right plan at 500 monthly visitors is often different from the right plan at 5,000. Growth is the most common reason to upgrade, and UniLink makes it easy to upgrade without losing any data or configuration.
Key Settings
| Setting | What It Does | Recommended |
|---|---|---|
| Billing Cycle | Monthly or annual billing; annual saves approximately 20% vs monthly | Annual if committed to UniLink for the year; monthly to stay flexible |
| Plan Change | Upgrade immediately (prorated) or downgrade at billing cycle end | Upgrade when you hit a limit; downgrade only after confirming you no longer use the features |
| Team Members (Business) | Add additional users to manage the same account with role-based access | Add team members only when you have people actively managing the page — avoid paying for unused seats |
| API Access (Business) | Programmatic access to your UniLink data and page configuration via REST API | Enable when building integrations or automations that need to read or write UniLink data |
| White-label Branding (Business) | Removes all UniLink branding from pages managed under the account | Required for agencies delivering pages to clients under the client's own brand |
Get the Most Out Of Your Plan
The biggest mistake users make is under-using the plan they're already on. Many Pro users have never set up a single integration, even though integrations are among the plan's most powerful features. Connecting UniLink to your email marketing platform so new subscribers enter your welcome sequence automatically takes 10 minutes and adds compounding value every day. Maximize your current plan before upgrading.
For the Starter plan, connecting your custom domain is the most important first action after upgrading. Go to Settings → Domains, follow the DNS configuration steps, and update your old unil.ink/username link everywhere it appears — Instagram bio, email signature, business cards. The setup takes under 15 minutes and pays off permanently in brand consistency.
Pro users should review the analytics dashboard monthly to identify their highest-performing links. The traffic source breakdown shows whether visitors arrive from Instagram, TikTok, Google, or direct — information that should directly inform where you invest promotional energy. Analytics only create value when you act on them.
Business plan users managing client accounts should explore the API at unilink.us/docs. It enables workflows that are tedious at scale: bulk-updating links across pages, pulling analytics into a reporting dashboard, or triggering page changes via Zapier. For agencies billing by the hour, even modest automation offsets the Business plan cost quickly.
Troubleshooting
| Problem | Cause | Fix |
|---|---|---|
| Custom domain not working after upgrade to Starter | DNS records not yet propagated or configured incorrectly | Double-check DNS settings in Settings → Domains; propagation can take up to 48 hours — verify using a DNS lookup tool like whatsmydns.net |
| Feature shown on pricing page not visible in dashboard | Feature requires a higher plan tier than currently active | Confirm the feature's minimum plan tier on unilink.us/pricing; upgrade if needed or contact support if you believe you're on the correct plan |
| Downgrade removed features I still use | Plan downgrade took effect at billing cycle end, disabling features from the higher tier | Reactivate the higher plan in Settings → Billing → Change Plan; all data and configuration from the higher tier is preserved and becomes accessible again immediately |
| Team member invitation not received (Business) | Invitation email delivered to spam or wrong email address entered | Ask the invitee to check spam for an email from [email protected]; resend from Settings → Team with the correct email address |
- Each plan adds genuinely useful capabilities — not just higher limits on the same features
- Upgrades are prorated and immediate; no waiting until next billing cycle to access new features
- Annual billing available at ~20% discount for all paid plans
- 14-day money-back guarantee lets you try a higher plan risk-free
- Custom domain — one of the most-wanted features — requires Starter ($9/mo), not available on free
- Advanced analytics are Pro-only; Starter users have limited insight into traffic sources
- Team member access and API require the Business plan, a significant jump from Pro at $49/mo
Frequently Asked Questions
Is the free plan actually free forever, or does it expire?
The UniLink free plan is permanently free with no trial expiry. Your page at unil.ink/username stays live indefinitely. There are no ads injected on your page and no forced upgrade prompts on the page itself. The free plan's limitations (no custom domain, no email collection, 30-day analytics) are feature boundaries, not time restrictions.
Can I switch from monthly to annual billing without losing my current plan?
Yes. Go to Settings → Billing → Change Plan and select your current plan tier with annual billing. You'll be charged the annual rate immediately (prorated for any remaining days on the monthly billing cycle) and your billing cycle resets to annual from that date. All features and data are preserved.
What happens to my custom domain if I downgrade from Starter to free?
Custom domain functionality becomes inactive when you downgrade to the free plan. Your domain's DNS records remain configured (UniLink doesn't delete them) but traffic to the custom domain will not resolve to your UniLink page. Your page reverts to being accessible at unil.ink/username. Upgrading back to Starter reactivates the custom domain immediately.
Does the Business plan include multiple pages or just multiple team members?
The Business plan includes all Pro features plus team member access (role-based), white-label branding, and API access — all applied to a single account. If you need separate pages for different clients or brands, each page requires its own UniLink account. Agencies typically manage separate client accounts and use the Business plan on their own agency account for the white-label and API features.
Is there a discount for nonprofits or students?
UniLink offers discounts for qualifying nonprofits and educational institutions. Contact support at [email protected] with documentation of your nonprofit status or educational affiliation to request a discount code. Standard discount is 50% off any paid plan tier.
- Free is permanently free and works well for simple link-in-bio pages; no expiry, no ads on your page.
- Starter ($9/mo) is the right first upgrade — custom domain and email collection create lasting audience value.
- Pro ($19/mo) unlocks advanced analytics, all block types, and integrations — the full marketing toolkit.
- Business ($49/mo) adds team access, white-label, and API — built for agencies and multi-person teams.
- Annual billing saves ~20%; a 14-day money-back guarantee lets you try any paid plan risk-free.
Ready to pick your plan? See the full feature comparison at unilink.us/pricing — or start free today at app.unilink.us and upgrade when you're ready.