How to Build a Press Kit on UniLink (Get Media Coverage With a Professional EPK)

Stop emailing zip files to journalists. A digital press kit on UniLink gives media contacts everything they need — bio, photos, clips, downloads — in one password-protected link.

When a journalist, podcast host, or event organizer wants to cover you, the first thing they ask for is a press kit. If you email them a Google Drive folder, you look like an amateur. If you send a link to a clean, professional page that loads instantly and has everything organized — bio, high-res photos, downloadable files, past press clips — you look like someone worth covering. That's what a digital press kit (EPK) does, and UniLink is one of the fastest ways to build one.

What an Electronic Press Kit Does

An electronic press kit is the professional package that media contacts, event bookers, and PR teams use to decide whether to cover, book, or collaborate with you. It replaces the old practice of emailing PDFs and zip files — which get lost in inboxes, have broken links, and go out of date instantly. A live EPK on UniLink is always current because you update it in one place and the link never changes.

The EPK serves different audiences simultaneously. Journalists need your bio, a high-res headshot, and past coverage for reference. Event bookers need your tech rider and one-sheet. Podcast hosts need your talking points and a booking contact. Instead of maintaining different documents for each audience, a single well-organized EPK page satisfies all of them. Password protection means you control who accesses it — you share the password in your pitch email, and only people who received that email can view the page.

Done right, an EPK also does SEO work for you. A public version (without the password) with good meta tags helps journalists who search your name find your official materials instead of outdated third-party profiles.

How to Get Started

1. Create a new page in your UniLink Dashboard — log in to your Dashboard, click "New Page," and name it "Press Kit" or "EPK." This creates a separate page from your main profile, which is important — your EPK has a different audience and purpose than your fan-facing page.
2. Set the page URL — under Page Settings, set a clean URL path like unil.ink/yourname-press or unil.ink/yourname/epk. This is the link you'll include in every pitch email.
3. Add an Overview block at the top — this block holds your official bio. Write a 150-word version for general use. Include your full name, what you do, notable achievements, and where you're based. Avoid hype — write it in third person as if a journalist were introducing you.
4. Add a Gallery block for press photos — upload 3–5 high-resolution photos (minimum 2000px wide). Include a variety: headshot, live/action shot, environmental portrait. Each photo should have a download link in the caption — journalists need the original file, not a compressed web version.
5. Add a File block for downloadable documents — upload your one-sheet (a single-page PDF summary), technical rider (for performers and speakers), and any other documents press contacts regularly request. Label each file clearly.
6. Add a Links block for press coverage — paste links to past press mentions, podcast appearances, interviews, and reviews. Curate these — 5 strong clips are better than 20 mediocre ones.
7. Enable password protection — go to Page Settings, turn on Password Protection, and set a password. Include this password in your pitch emails: "My full press kit is at [link] — password: [password]."

How to Use It

1. Add a Contact block for your agent or manager — below the Links block, add a Contact block with your booking agent's name, email, and phone number. If you don't have an agent, list your own press inquiry contact. Make it easy for journalists to reach the right person without digging.
2. Include an Awards or Credentials section — add a text block listing notable awards, certifications, or credentials. For musicians: chart positions, festival appearances, sync credits. For speakers: keynotes, publications, media appearances. Keep it factual and scannable.
3. Add a Video block for a media reel — if you have a showreel, a live performance clip, or a previous interview, embed it in a Video block. Video gives journalists an immediate feel for your presence and delivery.
4. Keep the design minimal and professional — use a clean background, your brand colors, and a readable font. This is not the place for flashy animations or complex layouts. Press contacts scan quickly — clarity wins over creativity.
5. Create a public lite version — duplicate the page, remove the password, trim the bio to 75 words, keep one headshot, and make it public. This version does SEO work and satisfies casual inquiries without giving away your full kit.
6. Update it every 3 months — refresh the bio to reflect current work, add new press clips, and swap outdated photos. Because the link never changes, every journalist who bookmarked it always sees the latest version.
7. Track who visits it — use UniLink's analytics to see when your press kit page gets traffic spikes. A spike after a pitch email tells you who opened it. No activity after a pitch tells you the pitch didn't land.

Key Settings Explained

How to Get the Most Out of It

The single most common mistake in press kits is writing a promotional bio instead of a journalistic one. Your bio on your EPK is not a sales pitch — it's reference material. Write it the way a journalist would introduce you in an article. Third person, factual, specific. Replace "revolutionary artist" with "Berlin-based electronic producer with three releases on Ninja Tune." Specific facts are quotable; vague praise is not.

Photo quality is non-negotiable. Journalists working with print deadlines need files at 300 DPI minimum. Web-sized JPEGs are useless to them. Upload the full-resolution originals and clearly label them as high-res. If you don't have professional photos, a high-quality phone shoot in good natural light is better than a blurry studio shot from years ago.

Your press coverage links are your strongest social proof on an EPK. Curate them ruthlessly. A clip from a relevant outlet that a journalist recognizes is worth ten clips from blogs no one has heard of. Sort them with the most impressive outlet first. If you don't have press coverage yet, use testimonials from event organizers, podcast hosts, or industry colleagues in the Shoutout block instead.

Treat the password as a filter, not a barrier. Include it prominently in every pitch email. The password creates a small friction that weeds out casual curiosity while letting serious contacts in immediately. Change the password if you ever want to "expire" access to a batch of contacts after a campaign ends.

Troubleshooting Common Issues