Embed any public Loom video directly on your UniLink page for tutorials, product demos, or a personal introduction in under a minute.
- Add a Video block in Dashboard → Add Block → Video, paste your Loom share URL, and the video renders natively on your page.
- Works with any public Loom video — no API key or Loom account integration required.
- Video content dramatically increases time-on-page and conversion rates for sales, onboarding, and personal brand pages.
Loom lets you record screen-and-camera videos in minutes and share them with a single link — no editing, no upload delays, just a clean, shareable video URL. When you embed a Loom on your UniLink page, you replace a wall of text with a face and a voice. Visitors understand who you are and what you offer faster, trust you sooner, and take action more readily. For anyone selling services, running a SaaS product, or building a personal brand, that combination is hard to beat.
What Loom Does
Loom is an asynchronous video tool that records your screen, webcam, or both simultaneously. It is widely used for product demos, onboarding videos, client walkthroughs, sales outreach, and team updates. Every recording is stored in Loom's cloud and accessible via a shareable link within seconds of stopping the recording.
When embedded in UniLink, the Loom video player renders inline on your page with playback controls, a progress bar, and chapter markers if you have added them. Viewers do not need a Loom account to watch. The player respects the privacy settings you have configured in Loom — if the video is public, anyone can play it; if it requires a password, visitors will be prompted.
Unlike uploading a video to a generic video block, using Loom's dedicated URL preserves all of Loom's viewer analytics. You can see how many people played the video, how far they watched, and whether they replayed specific sections — data that is invisible when you upload a raw video file. This makes Loom embeds superior to uploaded MP4s for any use case where engagement data matters.
How to Get Started
- In your Loom library, click the video you want to embed. Click the Share button and copy the Share Link (format:
https://www.loom.com/share/xxxxxx). Ensure the video privacy is set to Public or Anyone with the link. - In the UniLink dashboard at app.unilink.us, open your page editor and click Add Block. Select the Video block type.
- Paste the Loom share URL into the Video URL field. UniLink will detect that it is a Loom link and fetch the embed metadata automatically.
- Configure playback options: toggle Autoplay (play when the page loads), Muted Autoplay (plays silently to comply with browser policies), and Show Controls (display the play bar and volume).
- Click Save. Preview your page to confirm the video loads and plays correctly, then publish the change.
How to Use Loom
- For a personal brand page, record a 60-90 second welcome video with your webcam. Introduce yourself, explain who you help, and tell visitors what to do next. Place this video block near the top of your UniLink page so it is the first thing visitors see.
- For a SaaS or digital product, record a 2-3 minute product demo that shows the key feature in action. Embed it on your UniLink page above your pricing links so visitors understand the value before they click to buy.
- For a consulting or coaching page, record a video that walks through a specific problem you solve and briefly shows your methodology. This positions you as an expert and pre-qualifies visitors before they fill out a contact form.
- Update your Loom video without changing your UniLink page. Delete the old Loom and re-record at the same URL by using Loom's Replace Video feature — the embed on your page automatically reflects the new recording.
- Add Loom chapter markers to longer videos. These appear as clickable timestamps in the embedded player, letting visitors jump to the section most relevant to them, which improves engagement on demos and walkthroughs over five minutes long.
Key Settings
| Setting | What It Does | Recommended |
|---|---|---|
| Video URL | The Loom share link that identifies which video to embed | Always use the /share/ URL, not the /edit/ URL, to ensure public playback |
| Autoplay | Starts the video immediately when the page loads | Off by default — enable only for short intro videos where silent autoplay enhances the experience |
| Muted Autoplay | Plays the video silently on page load (required by most browsers for autoplay) | Enable if using autoplay — unmuted autoplay is blocked by Chrome and Safari |
| Show Controls | Displays the play/pause bar, volume, and full-screen button | On — visitors expect standard video controls |
| Thumbnail Override | Replaces the auto-generated Loom thumbnail with a custom image | Use a custom thumbnail with your face and a clear topic title to improve click-to-play rate |
Get the Most Out Of Loom
Video is the fastest way to build trust with a stranger, and your UniLink page is often the first place someone lands after discovering you on social media. A 90-second Loom that shows your face and articulates your value proposition does more conversion work than any combination of text and static images. Treat the video block as the most important block on your page, not an optional add-on.
Use Loom's built-in analytics to monitor video performance. If your Loom dashboard shows that visitors consistently drop off after 30 seconds of a 3-minute video, the first 30 seconds are strong but the middle is losing people. Re-record with a tighter structure or trim the video inside Loom's editor — the embed on your UniLink page updates automatically without you needing to touch the block.
For service providers and coaches, consider recording a new Loom every time you launch an offer, promotion, or event. Swap the URL in the UniLink video block to keep your page fresh and relevant. Regular visitors see that you are active and engaged, which reinforces credibility and encourages return visits.
Combine the Loom embed with UniLink's link tracking to connect video views with downstream actions. When a visitor watches your Loom and then clicks a booking link, UniLink's analytics capture that click. Over time, you build a picture of which types of videos generate the most bookings or purchases, allowing you to double down on the content format that actually drives revenue.
Troubleshooting
| Problem | Cause | Fix |
|---|---|---|
| Video shows a "This video is private" message | Loom video privacy is set to Only Me or Team Only | In Loom, open the video settings and change privacy to Anyone with the link, then reload the UniLink page |
| Video does not load at all | The URL entered is an edit link or workspace-internal link, not a share link | Copy the correct share URL from the Loom Share button — it must contain /share/ in the path |
| Autoplay does not work | Browser blocks unmuted autoplay by default | Enable Muted Autoplay in the block settings — muted videos autoplay in all major browsers |
| Video thumbnail not displaying correctly on mobile | Custom thumbnail dimensions are not optimized for mobile aspect ratio | Use a 16:9 aspect ratio thumbnail image at minimum 1280×720px for consistent display across devices |
- Zero API key required — paste a Loom URL and you are done
- Loom's viewer analytics (play rate, watch duration) remain fully functional in the embedded player
- Replacing the Loom video at the source updates the embed automatically without editing the UniLink block
- Video content significantly increases time-on-page and conversion rates compared to text-only pages
- Free Loom plan limits total video storage and recording length; longer demos require a paid Loom plan
- Autoplay requires muted start, which means visitors must actively unmute — verbal CTAs at the start of the video are less effective
- Video embeds increase page load time slightly on slow connections — keep videos concise to minimize buffering friction
Frequently Asked Questions
Do visitors need a Loom account to watch the video?
No. Any visitor can watch a public Loom video without a Loom account. The embedded player works entirely in the browser. The only case where authentication is required is if you have set the video to require a password or if it is restricted to specific email addresses in Loom's advanced sharing settings.
Can I embed multiple Loom videos on one UniLink page?
Yes. Add a separate Video block for each Loom video you want to feature. You might have a short intro video at the top and a longer product demo further down the page. Each block is independent and configured with its own URL and playback settings.
Will changing the Loom video affect the UniLink embed?
If you use Loom's Replace Video feature on the same Loom URL, the embed updates automatically — you do not need to edit the UniLink block. If you delete the Loom and create a new one, you will need to update the URL in the UniLink block settings.
Can I use Loom on the free UniLink plan?
Yes. The Video block that supports Loom embeds is available on all UniLink plans, including the free plan. There is no restriction on embedding external video URLs based on plan level.
What is the ideal video length for a UniLink page?
For a top-of-page welcome or intro video, aim for 60–90 seconds. For a product demo or explainer placed below your main links, 2–4 minutes works well. Anything over five minutes should have Loom chapter markers so visitors can navigate directly to the section most relevant to them.
- Paste any public Loom share URL into a Video block in UniLink — no API key or account connection needed.
- Enable Muted Autoplay if you want the video to start on page load, since browsers block unmuted autoplay.
- Use a custom thumbnail with your face and a clear topic title to boost click-to-play rates.
- Place a Button or Link block directly below the video to capture visitors at peak intent right after they watch.
- Monitor Loom's viewer analytics to identify drop-off points and tighten your video for higher engagement.
Ready to make your UniLink page more engaging with video? Open your dashboard, add a Video block, and paste your Loom URL to publish in seconds. New to UniLink? Start for free — no credit card required.