Use UniLink as your webinar headquarters — collect registrations, send Zoom links automatically, follow up with replays, and upsell your course or membership, all from one page.
Webinars are one of the highest-converting formats in online business — but the logistics behind them are usually a mess of disconnected tools: a registration page in one app, a Zoom link in another, reminder emails in a third, and the replay scattered somewhere on YouTube. UniLink brings all of that onto a single page that you can update as the webinar moves through its lifecycle: pre-registration, live event, and post-event replay with an upsell.
What the Webinar Recipe Does
The webinar recipe uses the Form block as your registration engine. Visitors enter their name and email, and UniLink's automation fires immediately: a confirmation email with the Zoom join link, the event date and time, and anything else they need to prepare. You control every word of that email inside the dashboard — no third-party email service required for basic automations.
Before the event, reminder emails go out automatically at intervals you define — typically 24 hours and 1 hour before the webinar starts. These reminders re-include the Zoom link so registrants never have to dig through their inbox. After the event, you replace the registration form with a video embed (the replay) and add a Shop or Membership block beneath it to capture the post-webinar purchase window while interest is highest. The entire page evolves without changing the URL — everyone who bookmarked or shared your registration link lands on the right content at the right time.
Paid webinars work the same way, with one addition: you place a Shop block or a Stripe payment link in front of the Form block. Registrants pay first, then complete the registration form, and the confirmation email with the Zoom link goes out only after payment is confirmed.
How to Get Started With Your Webinar Page
- Create a new page or open your existing one — In the dashboard, click "New Page" and give it a name that matches your webinar title. This keeps your pages organized if you run webinars regularly.
- Add a Banner block — Enter the webinar title, a one-sentence hook (what the attendee will learn or achieve), the date and time with timezone, and a compelling cover image or a headshot of the presenter.
- Add a Form block for registration — Select Form from the block library. Add fields for First Name, Last Name, and Email. Mark all three as required. Set the form button label to "Reserve My Spot" or "Register Now."
- Configure the confirmation email automation — Inside the Form block settings, open "On Submit" and enable the confirmation email. Paste your Zoom meeting link, the event time (with timezone), and any prep instructions. This email fires the moment someone registers.
- Set up reminder automations — Still in the Form block's automation settings, add a second email scheduled for 24 hours before the event and a third for 1 hour before. Re-include the Zoom link in both. Set the subject lines to something that gets opened: "Your webinar is tomorrow — join link inside" and "Starting in 1 hour — here's your link."
- For paid webinars, add a Shop block above the Form — Create a product called "Webinar Ticket," set the price, and connect Stripe. Only share the Form block's section with buyers — use a private link or password-protect the registration form page until payment is confirmed.
- Publish and share the registration URL — Copy your page URL and add it to your Instagram bio, send it in your email newsletter, and post it across social channels. This single URL handles all registrations.
How to Manage the Post-Event Replay and Upsell
- Upload or link your replay video — After the event, go back to your page and add a Video block (or swap out the Banner). Paste your YouTube, Vimeo, or Loom URL. The replay is now live at the same URL your registrants already know.
- Hide or archive the registration Form block — Toggle the Form block's visibility off so new visitors see the replay directly. Registrants who return to the page now see the replay without being asked to register again.
- Add an upsell block below the replay — Insert a Shop block for a one-time course purchase or a Membership block for an ongoing community. Place it immediately after the video so it catches viewers while they are still in a high-engagement state.
- Send a replay email to registrants — Use the Form block's subscriber list to send a broadcast email with the replay link and the upsell offer. Include a deadline (48–72 hours) to create urgency.
- Add a countdown timer to the upsell — If your offer has a deadline, use the Countdown block above your Shop or Membership block to display a live timer. Deadlines increase conversion rates on post-webinar offers.
- Archive the page after the offer closes — Once the replay and upsell window expires, either redirect the URL to your evergreen course page or update the Banner to say "This webinar has ended — join the waitlist for the next one" and replace the Shop block with a new Form for waitlist signups.
- Review registrant data in the dashboard — Go to Form block analytics to see total registrations, open rates on your confirmation and reminder emails, and click-through rates on your upsell links. Use this data to improve your next webinar.
Key Settings Explained
| Setting | What it controls | Best practice |
|---|---|---|
| Form "On Submit" email | The confirmation email sent immediately when someone registers | Include the Zoom link, event time with timezone, and what to prepare; keep it under 200 words |
| Scheduled email automations | Reminder emails sent at specified intervals before the event date | Send at 24 hours and 1 hour before; always re-include the join link in both |
| Form required fields | Which fields must be filled before the form can be submitted | Require name and email at minimum; avoid asking for phone or company on free webinars — friction kills registrations |
| Block visibility toggle | Shows or hides a block without deleting it | Use this to switch the page from "registration mode" to "replay mode" after the event without rebuilding anything |
| Countdown block end date | The deadline displayed on the live timer | Set to 48–72 hours after the webinar for post-event offers; a real deadline converts significantly better than no deadline |
How to Get the Most Out of Your Webinar Page
The biggest conversion mistake on webinar pages is burying the registration form below a wall of text. Put your Form block high on the page — ideally the second block after the Banner. Anyone motivated to register should be able to do so without scrolling. Save the detailed agenda, speaker bio, and testimonials for the sections below the form, where curious but unconvinced visitors will find them as they scroll down.
Timezone clarity prevents the single most common webinar complaint: "I missed it because I got confused about the time." In your Banner block and in every email, write the time in at least two timezones — your primary audience's timezone and UTC. Better yet, use a service like everytimezone.com and link to it in your confirmation email. Registrants who know exactly when to show up are the ones who actually show up.
The post-webinar replay window is your highest-converting sales period. Attendees have just consumed your best content, trust is at its peak, and they are actively thinking about the problem you solve. A Shop or Membership block with a 48-hour bonus offer converts at two to three times the rate of a cold email to the same list. Do not skip this step — it is often where webinars become profitable.
If you run recurring webinars on the same topic (monthly live training, for example), keep the page structure identical and update only the date, the Zoom link in the automation, and the Banner image. Your confirmation and reminder emails are already written. The replay section from last month becomes social proof: add a quote from a past attendee as a Text block just above the registration form, and replace the replay video with your highlights reel.
Troubleshooting Common Issues
| Problem | Likely cause | Fix |
|---|---|---|
| Registrants say they never received the Zoom link | Confirmation email went to spam, or the automation was not saved correctly | Test the form yourself with a personal email; check spam; verify the automation is enabled in Form settings |
| Reminder emails are not sending | Event date/time in the automation is set to the wrong timezone or format | Re-enter the send time using the dashboard's time picker; confirm the timezone matches your account settings |
| Registration form still visible after the event | Forgot to toggle off the Form block visibility | Go to Page Editor → Form block → toggle visibility off; add the Video block with the replay URL |
| Paid webinar — customers paying but not receiving Zoom link | Shop block and Form block are not connected in the correct order | Set up the Shop block to redirect to the Form block's page after payment, or use the Shop block's redirect URL to send buyers to a separate password-protected registration page |
Pros
- Single URL handles the full webinar lifecycle — registration, reminders, replay, and upsell — without changing the link you promote
- Built-in email automations for confirmation and reminders eliminate the need for a separate email marketing tool for basic webinars
- Page evolves from registration to replay mode with a single visibility toggle, not a complete rebuild
- Works for both free and paid webinars using Form block and Shop block respectively
Cons
- UniLink does not host the live Zoom/Meet session itself — you still need a video conferencing tool for the actual broadcast
- Advanced segmentation (send replay only to registrants who attended live vs. those who missed it) requires an external email tool with conditional logic
- Form block subscriber lists cannot be directly synced to external CRMs without a Zapier or API integration
Frequently Asked Questions
Do I need a Zoom account to host a webinar through UniLink?
UniLink handles the registration and email automation side; the actual live session happens on whatever video platform you prefer — Zoom, Google Meet, YouTube Live, or StreamYard. You paste your meeting link into the confirmation email automation in the Form block settings, and UniLink delivers it to registrants automatically.
How many registrations can I collect?
The number of Form submissions (registrations) you can collect depends on your UniLink plan. Free plans include a generous number of form submissions per month; paid plans remove all limits. Check the pricing page for current submission limits per tier.
Can I collect payment for a paid webinar directly on UniLink?
Yes. Add a Shop block with a "Webinar Ticket" product and connect your Stripe account. After payment, redirect buyers to a separate registration form — either a hidden section of your page or a second UniLink page — where they complete their details and receive the Zoom link via the confirmation email automation.
How do I export my registrant list?
In the dashboard, navigate to the Form block's responses and click Export. You'll get a CSV with all submitted fields (name, email, registration date). Import this into your CRM or email tool for follow-up campaigns outside UniLink.
Can I run the same webinar page for recurring monthly sessions?
Absolutely. Update the date in the Banner block, update the Zoom link in the confirmation email automation, and toggle the Form block back on if you hid it for the replay phase. Everything else — your copy, upsell blocks, and reminder email templates — stays the same. This is much faster than building a new page each month.
Key Takeaways
- The Form block handles registrations and fires confirmation and reminder emails automatically — no separate email tool needed for basic webinar flows.
- Use block visibility toggles to evolve your page from registration mode to replay mode without changing your URL or rebuilding from scratch.
- The post-webinar upsell window (Shop or Membership block + Countdown block) is where most webinar revenue is made — set it up before the event, not after.
- Always include the Zoom join link in both reminder emails; remove friction between the registrant and the live event.
- For recurring webinars, update only the date, Zoom link, and Banner image — the rest of your page structure reuses perfectly.
Ready to run your first webinar?
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