Replace UniLink's default branding in every transactional email — order confirmations, booking alerts, and notifications — with your own logo, colors, and sender name.
- Email branding is configured at Agency Dashboard → White Label → Email Branding and covers all system-generated emails.
- You can set a custom logo, brand colors, sender name, and reply-to address — UniLink's name and logo are removed entirely.
- Email rebranding is available on Business and Agency plans.
When a customer places an order through a UniLink-powered page and receives a confirmation email from "UniLink Platform," the client whose page it is looks less professional — and may get a confusing customer support question. Rebranding transactional emails to show the client's (or your agency's) name and visual identity is a basic expectation of any white-label service, and it takes under five minutes to configure on UniLink.
What Email Branding Does
Email branding in UniLink controls the visual and identity layer of every transactional email the platform sends on behalf of a page or sub-account. This covers order confirmation emails (when a customer buys a product through the page), booking confirmation emails (when a visitor books an appointment), welcome emails (when a visitor subscribes to a list), and any other notification the platform triggers based on user actions on the page.
The branding settings you configure replace UniLink's defaults: the UniLink logo is replaced with your uploaded logo, the default blue color scheme is replaced with your brand colors, the sender name changes from "UniLink" to your business or client name, and the reply-to address changes from a UniLink address to your specified contact email. The email infrastructure (sending domain, deliverability, spam protection) still runs through UniLink's platform — you are customizing the appearance and identity, not the underlying email delivery system.
For agency accounts, email branding can be configured separately for each sub-account. Your agency logo and colors can be set as agency-level defaults, and then each client sub-account can override with their own branding. A client in the restaurant industry sees their restaurant's logo and brand colors in all emails their customers receive; a creator client sees their own personal brand identity. The system cascades — any sub-account that hasn't been individually branded inherits the agency-level defaults.
How to Get Started
- Verify plan eligibility. Email branding is available on Business and Agency plans. Log in at app.unilink.us and check your current plan. If you are on Starter or Pro, you will need to upgrade before accessing these settings. Go to Settings → Billing to upgrade.
- Prepare brand assets before opening the settings panel. Have the following ready: a logo image (PNG with transparent background, 300×100px or similar horizontal format), your brand primary color (hex code), and the sender name and reply-to email address you want to use. Gathering these beforehand prevents mid-configuration pauses.
- Access the White Label panel. From the Agency dashboard, navigate to Agency → White Label. For Business plan accounts (non-agency), go to Dashboard → Settings → White Label. This panel contains Email Branding alongside other white-label settings like logo and color scheme for the dashboard itself.
- Understand the scope of changes you're about to make. Changes to agency-level email branding apply to all sub-accounts that haven't been individually branded. If you are configuring email branding for the first time, all existing sub-accounts will immediately start sending emails with the new branding after you save.
- Send yourself a test email before going live. After saving any branding configuration, always send a test of each email type to your own address to verify the logo displays correctly, colors render as expected, and the sender name shows as intended. Email clients render HTML differently — test in both a desktop client and a mobile client.
How to Configure Email Branding
- Open Email Branding settings. Inside the White Label panel, click the Email Branding tab. You will see a preview of the default email template alongside configuration fields for each customizable element.
- Upload your logo. Click the logo upload area and select your PNG logo file. The preview updates immediately. Confirm the logo looks correct at the size shown — if it appears too small or distorted, try a wider image with more horizontal pixels. Ideal dimensions are 300px wide by 100px tall for most email clients.
- Set brand colors. Enter your primary hex color code (e.g., #1A2B3C) in the Brand Color field. This color is used for buttons, header backgrounds, and accent elements in the email template. Verify the color renders legibly in the preview — very dark colors may make button text hard to read.
- Set sender name and reply-to email. In the Sender Name field, enter the name you want recipients to see as the sender (e.g., "Acme Studio" or "Maria's Bookings"). In the Reply-To Email field, enter the address where replies should go. This can be the client's support email or any address that routes to your support workflow.
- Save and test. Click Save Email Branding. Use the Send Test Email button to trigger a test of each email type. Check the test email in multiple clients: Gmail (web), Outlook (desktop), and your phone's native mail app. Confirm sender name, logo, and colors all display correctly before considering the setup complete.
Key Settings
| Setting | What It Does | Recommended |
|---|---|---|
| Logo Upload | Replaces the UniLink logo in all email headers | PNG with transparent background, 300px wide, horizontal format |
| Brand Primary Color | Sets the accent color for buttons and header elements in emails | Match your or the client's primary brand color exactly using hex code |
| Sender Name | The "From" name displayed in the recipient's inbox | Client's business name — never "UniLink" or a generic agency name |
| Reply-To Email | The address where email replies are directed | A monitored inbox — not a no-reply address, as customers may reply to transactional emails |
| Sub-account Override | Allows individual sub-accounts to use different branding from the agency default | Always configure per-client for agency accounts; agency default is a fallback only |
Get the Most Out Of Email Branding
Email branding has a direct impact on customer trust. A professionally branded order confirmation from "Maria's Kitchen" with the restaurant logo in the header feels like a real business; the same email from "UniLink Platform" with a generic logo undermines that trust. Make email branding configuration a non-negotiable step in your client onboarding checklist — just as important as setting the custom domain. Both are about making the client's digital presence feel fully owned and professional.
Configure email branding at the sub-account level rather than relying on agency-level defaults for client-facing emails. The agency default is useful as a safety net — any sub-account you haven't individually configured will send emails that look like your agency brand rather than UniLink's brand, which is better than nothing. But when a customer gets an order confirmation, they should see the business they purchased from, not the agency that manages their page. Sub-account-level configuration is the right end state.
Test your email rendering systematically every time you make a brand update. Logo changes and color updates that look perfect in the UniLink preview can render differently in Outlook (which strips background colors), in Gmail on Android (which scales images unexpectedly), or in Apple Mail in dark mode (which inverts light-on-dark elements). A 10-minute test across three email clients after each change prevents surprises when the client's customers see them.
If you are managing multiple clients with similar branding (e.g., a franchise or a set of businesses from the same parent company), you can use the agency default as a shared brand template rather than configuring each sub-account individually. Set the agency-level email branding to the parent brand, and only override at the sub-account level for clients who need distinct branding. This reduces setup time for large client groups with consistent visual identities.
Troubleshooting
| Problem | Cause | Fix |
|---|---|---|
| Email Branding tab is not visible in White Label settings | Account is on Starter or Pro plan, not Business or Agency | Upgrade to Business or Agency plan at app.unilink.us/billing |
| Logo doesn't appear in test email — shows as broken image | Image file is too large, wrong format, or the upload didn't complete successfully | Re-upload the logo as a PNG under 1MB; confirm upload completion before saving settings |
| Brand color in emails looks different from what was set | Some email clients override inline CSS with their own defaults (especially Outlook) | Test in Outlook specifically; if inconsistent, simplify the color choice to one that renders reliably across clients |
| Sub-account emails are still showing agency branding after per-client configuration | Sub-account email branding was saved but not applied — may require a cache clear in UniLink | Re-save the sub-account email branding settings; trigger a new test email to confirm the update took effect |
- Removes all UniLink branding from customer-facing emails — fully white-labeled experience
- Cascading defaults mean agency branding applies to any unconfigured sub-account automatically
- Per-client override allows each client to have their own distinct email identity
- Reply-to configuration ensures customer replies reach a real inbox, protecting client reputation
- Available only on Business and Agency plans — Starter and Pro get UniLink default branding
- Email delivery domain is still UniLink's — custom sending domain configuration is not available
- Email rendering in different clients (especially Outlook) may require iterative testing
Frequently Asked Questions
Can I use a custom sending domain (emails sent from @mybusiness.com)?
Custom sending domains are not currently supported in UniLink. All transactional emails are sent from a UniLink-managed sending domain. You can customize the sender name and reply-to address, but the technical sending domain (visible in email headers for deliverability purposes) remains under UniLink's infrastructure. This is a platform limitation, not a configuration option.
Which types of emails does the branding apply to?
Email branding applies to all transactional emails generated by UniLink: order confirmations, booking confirmations, subscriber welcome emails, digital product delivery emails, and any notification triggered by a visitor action on the page. It does not affect emails you send manually through a connected email service provider integration.
Can I preview email branding before saving?
Yes. The Email Branding settings panel includes a live preview that updates as you change settings. After saving, use the Send Test Email button to receive an actual rendered email in your inbox. The preview in the panel is a close approximation, but the test email shows the real rendered output across email clients.
What happens to existing emails already sent if I change the branding?
Branding changes apply only to emails sent after the configuration is saved. Emails already delivered to customers are not retroactively updated. This is the expected behavior for email branding changes — only future sends are affected.
Can a client configure their own email branding from their sub-account login?
Only if the client has an Admin role in their sub-account. If the client is assigned an Editor role (which is typical for agency-managed sub-accounts), White Label settings including email branding are read-only for them. Agency admins retain full control over email branding configuration.
- Configure email branding at Agency Dashboard → White Label → Email Branding; takes under five minutes with assets ready.
- Always configure branding at the sub-account level for client-facing emails — agency defaults are a fallback, not the end state.
- Set the Reply-To address to a monitored inbox — customers frequently reply to transactional emails with real questions.
- Test the rendered output in Gmail, Outlook, and mobile after every change — preview in the panel doesn't catch all rendering differences.
- Available on Business and Agency plans only; Starter and Pro accounts cannot remove UniLink branding from emails.
Make every customer email look like it came from your client's business, not a third-party platform. Log in to your UniLink account at app.unilink.us, open Agency → White Label → Email Branding, and remove UniLink's name from your clients' emails today.