A step-by-step guide to adding the Footer block to your UniLink page so you can display copyright text, legal links, social icons, and a logo at the bottom of your page — signaling professionalism and meeting legal requirements if you collect emails or sell products.
- The Footer block adds a professional footer to the bottom of your UniLink page with copyright text, legal links (Privacy Policy, Terms of Service), social media icons, and additional navigation links — all configurable from the Dashboard.
- The auto-year token in the copyright field automatically updates the year each January so your footer never reads "© 2023" in 2026 — always use it instead of typing the year manually.
- If you collect email addresses or sell products on your page, a Privacy Policy link is legally required in most jurisdictions — payment processors including Stripe also expect it and may flag accounts without one during compliance reviews.
- The Footer block is optional for casual creator pages but becomes effectively mandatory once you start monetizing — it is one of the fastest ways to signal that your page is a legitimate business and not a temporary link list.
Most visitors never consciously read a page's footer. But they notice its absence. A bio page with a functional footer — copyright text, a Privacy Policy link, a logo — reads as a real business presence. A page without one reads as provisional, like a shop with no signage. The psychological effect is subtle but measurable: footers reduce the hesitation that precedes a first purchase or email opt-in because they answer an unspoken question about whether the page belongs to someone accountable. The Footer block in UniLink takes about two minutes to configure correctly and stays out of your way for the rest of the time your page is live — it is one of the highest return-on-effort blocks in the platform.
What the Footer block does
The Footer block adds a fixed section to the very bottom of your UniLink page. At its simplest, it displays copyright text with your name or brand and the current year. At its most complete, it shows a logo, a short list of links (Privacy Policy, Terms of Service, Contact, Refund Policy), social media icons that link to your profiles, and a second row of navigation links for any additional pages or resources you want to surface. Every element can be shown or hidden individually — if you only want copyright text and a Privacy Policy link, you show those two and hide the rest.
The block supports three layout options: centered (logo, text, and icons stacked and centered horizontally), left-aligned (everything anchored to the left), and two-column (logo and copyright on the left, links on the right). Two-column is the most common choice for pages that have both legal links and social icons because it uses horizontal space efficiently and avoids a long vertical stack of items on desktop screens. On mobile all layouts reflow to a single centered column automatically, so you do not need to configure a separate mobile layout.
The footer logo can be either an uploaded image or your profile photo pulled from your UniLink account. Using the profile photo is convenient for personal brand pages — the same face that appears at the top of the page reappears in a smaller form at the bottom, reinforcing identity. For brand or business pages, uploading a dedicated logo image (ideally a horizontal lockup with transparent background) creates a cleaner, more deliberate look. The logo links to the top of the page by default but can be changed to an external URL if you want it to point to your main website or another destination.
Before you start
- Draft your copyright line: Decide what the copyright text should say — typically "© [year] [Your Name or Brand Name]. All rights reserved." or a shorter version like "© [year] Your Brand." You will use the auto-year token (described in the settings section) for the year portion so it updates automatically every January. Have your exact brand name ready.
- Decide which legal links you need: If you collect email addresses anywhere on the page (newsletter sign-up, waitlist form, lead magnet), you need a Privacy Policy link. If you sell products or services, you need both a Privacy Policy and a Terms of Service or Terms & Conditions link. Refund Policy is expected if you sell physical or digital products. If your page is purely a list of social links with no data collection and no commerce, you can skip legal links — but add them the moment that changes.
- Gather your legal page URLs: You will need the actual URL for each legal document. If you do not have these pages, create them before configuring the footer — a footer link that goes to a 404 is worse than no footer link because it actively signals to visitors that your legal pages are placeholders. UniLink users who do not have their own hosted legal pages often link to a Notion page, a Google Doc, or a hosted privacy policy generator service as an interim solution.
- Prepare your social profile URLs: If you want social icons in the footer, have the full URL for each profile ready. Footer social icons are typically a secondary set — the primary social links are usually in a dedicated Social Links block near the top of the page. The footer set is for users who reach the bottom of the page and want a quick link to your channels without scrolling back up.
How to add the Footer block to your page
- Open your page in the Dashboard: Log in to UniLink, go to My Pages, and click Edit on the page you want to update.
- Add the Footer block: Click + Add Block. In the block picker, find the Essentials or Layout section and select Footer. The block will be added to the bottom of your page's block list — it renders at the very bottom of the published page regardless of where it sits in the block order.
- Enter your copyright text: In the copyright field, type your line. Use the auto-year token — typically typed as
{year}or inserted via the token button next to the field — where the year should appear. Your entry should look something like: © {year} Your Brand Name. All rights reserved. On the live page,{year}renders as the current calendar year and updates automatically. - Add your legal links: Under the Links section, click Add link. Enter a label (e.g., "Privacy Policy") and the URL for that page. Repeat for each link you need — Terms of Service, Refund Policy, Contact. Use clear, conventional labels so visitors know exactly where each link goes.
- Add social icons: If you want social icons in the footer, enable the Social icons section and enter your profile URLs for each platform. Only add platforms where you have an active, public profile — a dead or private social link in the footer is worse than no link.
- Configure the logo: Toggle on Show logo and choose either Upload image or Use profile photo. If uploading, use a PNG with transparent background for the cleanest result. Set the logo link destination if you want it to point somewhere other than the top of the page.
- Choose your layout: Select Centered, Left-aligned, or Two-column. Preview the result in the Dashboard before publishing — two-column works well when you have both links and social icons; centered works better for minimal footers with just copyright text and one or two links.
- Set background and text colors: Choose a background color for the footer. A color slightly different from the main page background creates a clear visual separation and signals to visitors that they have reached the end of the page. Adjust text and icon colors for contrast.
- Save and preview: Save the block and open your live page to verify the footer renders correctly. Check that each link navigates to the right destination — click every link manually, not just visually inspect the URLs. Test on mobile to confirm the layout reflows cleanly.
Key settings explained
| Setting | What it controls | Best practice |
|---|---|---|
| Copyright text with auto-year token | The copyright line displayed in the footer — supports a dynamic {year} token that renders as the current calendar year and updates automatically each January | Always use the auto-year token instead of typing the year manually; a hardcoded year becomes outdated every January and silently signals to visitors that the page is not actively maintained |
| Link list (label + URL) | A list of footer links — typically legal pages (Privacy Policy, Terms of Service, Refund Policy) and any supplementary navigation you want at the bottom of the page | Test every link before publishing; a footer link to a 404 page actively harms trust; use conventional labels so visitors know exactly what each link contains without having to guess |
| Social icons | Icon links to your social media profiles displayed in the footer | Only include platforms where you have an active, public profile; a footer icon that leads to a private or abandoned account undermines the credibility the footer is supposed to build |
| Logo (upload or profile photo) | A logo or profile photo displayed in the footer — links to the top of the page by default, configurable to any URL | Use a PNG with transparent background for uploaded logos; profile photo works well for personal brands; set the link destination thoughtfully — most visitors expect a logo click to go to the top of the page or your main website |
| Layout (centered / left-aligned / two-column) | How footer elements are arranged horizontally on desktop — all layouts reflow to a single centered column on mobile | Two-column is best when you have both legal links and social icons; centered works for minimal footers; left-aligned suits pages that use a left-anchored design throughout |
| Background color | The background color of the footer section | Use a color slightly different from the main page background to create visual separation and signal the page end; pure white on white or exact-match colors make the footer invisible and defeat its purpose |
| Show/hide individual elements | Toggle visibility for each element — copyright, links, social icons, logo — independently | Start by showing only what you actually have content for; an empty social icons row or a blank logo slot looks worse than hiding those elements entirely until you have real content to fill them |
Why the footer matters more once you start monetizing
A footer's value scales directly with how much trust a visitor needs to take action on your page. For a casual link page that just points to your social profiles, the footer is cosmetic polish — nice to have, not critical. The moment you add a Shop block, a newsletter opt-in, a paid course, or a booking link, the footer becomes a trust signal that actively affects conversion rates. Visitors who are deciding whether to hand over their email address or payment details are performing a rapid legitimacy check on the page. A visible Privacy Policy link, clear copyright text, and social icons they can cross-reference with your other platforms answers that check in about two seconds.
Payment processors are more explicit about this than most people realize. Stripe's business verification and compliance review process specifically checks for accessible legal pages — a Privacy Policy and Terms of Service that are publicly reachable, not just listed. Accounts that lack these pages are more likely to be flagged during review, asked to provide them before going live, or placed in restricted mode while verification is pending. Adding the footer with proper legal links before you begin taking payments removes this risk entirely and is far less disruptive than being asked to add it after a compliance hold has been placed on your account.
There is also an email compliance dimension. In most jurisdictions — including the EU (GDPR), United States (CAN-SPAM, California CCPA), and Canada (CASL) — collecting email addresses requires a published Privacy Policy that explains what you do with the data. This applies even to a simple newsletter sign-up form. The footer link to your Privacy Policy is the standard mechanism for making that policy accessible from the page where collection occurs. It does not need to be elaborate — it needs to be there and it needs to be accurate about your actual data practices.
Troubleshooting
| Problem | Likely cause | Fix |
|---|---|---|
| Copyright shows the wrong year or a static year from a previous year | The year was typed manually instead of using the auto-year token, so it does not update automatically | Edit the copyright text field, delete the hardcoded year, and insert the auto-year token using the token button or by typing the correct token syntax — the live page will then show the current year and update each January without manual edits |
| Footer link goes to a 404 page | The URL entered for the link is incorrect, the target page has been moved or deleted, or the page was never published | Click every footer link on the live page and verify each destination is accessible; update the URL in the block settings for any link that returns a 404; if the target page does not exist yet, use an interim hosted document (Notion, Google Doc, policy generator) until it is ready |
| Footer is not visually distinct from the rest of the page | Background color matches the main page background exactly, so there is no visual separation | Edit the footer's background color setting and choose a shade that contrasts with the page background — even a slightly darker or lighter tone creates enough visual separation to signal the page end clearly |
| Logo appears blurry or has a white box around it | The uploaded logo image is low resolution or saved in a format with a white background (JPEG) rather than a transparent background (PNG) | Re-export your logo as a PNG file with transparent background at a minimum of 400px wide; upload the new file in the footer block logo settings; JPEG logos always show a background color box even on dark footers |
| Footer layout looks cluttered on mobile | Too many elements are visible simultaneously — all layouts reflow to a single column on mobile, which creates a long vertical stack when many elements are enabled | Review your footer elements and hide any that are redundant — if social icons are already prominent at the top of the page, consider hiding them in the footer; if you have more than four footer links, consider whether all are needed or whether some can be removed |
| The footer block does not appear at the bottom of the page | The footer block was added in the middle of the block list and another block was added below it afterward | In the block editor, drag the Footer block to the bottom of the block list — the Footer block renders at the bottom of the page regardless of visual order in the editor in most cases, but confirming its position in the list avoids any edge cases with custom ordering |
Best fit for
- Business pages, brand pages, and any UniLink page where products or services are being sold — the footer's legal links and copyright text signal legitimacy and are expected by payment processors
- Pages with email opt-ins, newsletter sign-ups, or lead generation forms where a Privacy Policy link is legally required in most jurisdictions
- Course creators, coaches, and consultants whose pages need to project professionalism and accountability to convert visitors who are spending significant amounts
- Any creator who wants to establish that their UniLink page is a real business presence and not a temporary link aggregator
Less critical if
- Your page is purely a list of social media links with no data collection, no commerce, and no email sign-ups — the footer adds polish but has no legal or conversion function in this context
- You have a very minimal single-link page where adding a full footer would make the footer larger than the actual content — in this case a simple copyright text line without the full block may be more appropriate
- You are building a temporary campaign page with a very short lifespan — though even here, if the page collects emails or sells anything, legal links are required regardless of the page's intended lifespan
Frequently asked questions
Do I need a Privacy Policy link if I am not selling anything?
Yes, if you collect any personal data — including email addresses. An email newsletter sign-up form, a contact form, or a waitlist opt-in all constitute data collection under GDPR, CCPA, and similar laws. In these jurisdictions, you are required to inform users about what data you collect, how it is used, and how they can request deletion. A Privacy Policy accessible from the page where collection happens is the standard way to satisfy this requirement. If your page has no data collection and no commerce — purely links to external platforms — you do not have a legal obligation, but the footer still adds professionalism.
What does the auto-year token do and how do I add it?
The auto-year token is a placeholder in the copyright text field that automatically renders as the current calendar year on the published page. When January of a new year arrives, it updates without any action from you. To add it, click the token button next to the copyright text field (it typically looks like a tag or curly brace icon) and select the year token from the list, or type the token syntax directly into the field — check the Dashboard tooltip for the exact syntax used in your account version. The result in your copyright field will look like © {year} Your Brand and display as © 2026 Your Brand on the live page.
Can I have social icons in both the footer and in a Social Links block higher on the page?
Yes, and this is common practice. The Social Links block near the top of the page is the primary call-to-action for visitors who arrive and want to find you on social media immediately. The social icons in the footer serve visitors who have read through the page and reach the bottom — they provide a convenient re-entry point without requiring a scroll back to the top. The two sets can point to the same profiles; there is no conflict between them. Some creators choose to show only their most important two or three platforms in the footer while showing a broader set in the dedicated Social Links block.
Can the footer logo link to my main website instead of the top of the page?
Yes. In the logo settings within the Footer block, you can set a custom link destination for the logo click. Enter any URL — your main website, your domain, another UniLink page, or any other destination you want the logo to navigate to. If your UniLink page is a landing page or promotional page that sits alongside a main website, linking the footer logo to your main site is a natural pattern and gives visitors who have finished reviewing your page a clear path to explore more of your brand.
Is the footer shown on all devices or only desktop?
The Footer block renders on all devices — desktop, tablet, and mobile. The layout adapts to the screen size: two-column and left-aligned layouts on desktop reflow to a single centered column on mobile screens. The footer is not hidden on any device by default, and there is no separate mobile-only footer configuration. If you want the footer to appear differently on mobile, the primary adjustment is in element visibility — for example, hiding the social icons in the footer on mobile if the page already shows them prominently in a block above.
- Always use the auto-year token in your copyright text instead of typing the year manually — a footer that reads "© 2023" in 2026 signals that the page is abandoned and actively reduces visitor trust.
- If you collect email addresses or sell anything on your page, a Privacy Policy link in the footer is legally required in most jurisdictions — add it before you go live with any form of data collection or commerce, not after.
- Click every footer link manually on the live page after publishing — a link to a 404 page is worse for trust than no link at all, and URL errors are easy to miss in the Dashboard editor.
- Upload footer logos as PNG files with transparent backgrounds — JPEG logos always show a visible white background box even on dark-colored footers, which looks unpolished.
- Use a footer background color that contrasts slightly with the main page background to create clear visual separation — an invisible footer provides none of the legitimacy signals the block is designed to deliver.
Ready to add a professional footer to your page? Open your UniLink Dashboard and add the Footer block in under two minutes — configure your copyright text, legal links, and social icons so every visitor who reaches the bottom of your page sees a page that means business.