The Marketplace is your one-stop catalog for apps, custom blocks, templates, and integrations — browse, install, configure, and manage everything from a single screen.
A single link-in-bio page can do much more than display links when you connect the right tools to it. The UniLink Marketplace is where you find everything that extends your page beyond the defaults: booking tools, email capture forms, payment processors, social feeds, countdown timers, and specialized content blocks built for specific niches. Everything in the catalog — whether made by UniLink or a third-party developer — installs in one click and uninstalls just as easily. This guide explains how to navigate the catalog, evaluate items before installing, and manage what is active on your account.
What the Marketplace Does
The Marketplace aggregates three types of items: apps, blocks, and integrations. Apps are full features that add capabilities to your account, such as a booking calendar or an email marketing sync. Blocks are drag-and-drop content components you can add to your page, such as a product grid, a video player, or a countdown timer. Integrations connect UniLink to external platforms — Zapier, Google Sheets, Telegram, and others — so data flows between them without manual copying.
Items are organized into categories: Productivity, E-Commerce, Social Media, Content, Analytics, and Community. First-party items (built by UniLink) are marked with a "UniLink Official" badge. Third-party items are built by external developers who have submitted them through the developer program and had them reviewed before listing.
The Featured section on the Marketplace home screen highlights items curated by the UniLink team based on quality, popularity, and seasonal relevance. New items appear in the Recently Added section. If you know what you are looking for, the search bar at the top of the Marketplace finds items by name, category, or keyword in their description.
How to Get Started With the Marketplace
- Open the Marketplace — Click "Marketplace" in the left sidebar of your UniLink dashboard. The Marketplace home screen loads with Featured items at the top and category tiles below.
- Browse or search — Scroll through the Featured and New Arrivals sections for discovery. For a specific need, type a keyword (e.g., "booking," "email," "Stripe") into the search bar at the top. Filter by category using the tabs below the search bar.
- Open an item's detail page — Click any item card to open its detail page. Here you find a description, screenshots, required plan level, permissions it requests, developer information, and user ratings if available.
- Check plan requirements — Some items are free for all plans; others require Pro or Business. The detail page shows the minimum plan clearly. If the item requires an upgrade, a prompt guides you to the billing page.
- Click "Install" — On the item detail page, click the Install button. You may be prompted to grant permissions (e.g., "Allow this integration to read your contact list"). Review the permissions and confirm.
- Configure the item — After installation, most items open a configuration panel immediately. Fill in required fields such as API keys, account connections, or default settings. Some items require connecting a third-party account via OAuth — click the "Connect" button and follow the authorization flow.
- Add blocks to your page — If you installed a block-type item, open your page editor, click "Add Block," and find the new block in the block picker. Drag it to the desired position on your page.
How to Use the Marketplace
- View installed items — Click the "Installed" tab at the top of the Marketplace screen. This shows everything currently active on your account with quick links to configure or uninstall each item.
- Configure an installed app — In the Installed tab, click the gear icon on any item to open its settings panel. Update API keys, change sync frequency, adjust notification settings, or reconnect a third-party account from here.
- Use an installed block on your page — Open the page editor, click the plus button to add a block, and scroll to the "Installed" section of the block picker. Installed blocks appear there separately from the default UniLink blocks.
- Update an item — When an installed item has an available update, a notification badge appears on the Installed tab. Click the item and then "Update" to apply the latest version. Updates are reviewed before publishing, so they are safe to apply immediately.
- Rate and review an item — On the item's detail page (accessible from the Installed tab), scroll to the Reviews section and click "Write a Review." Ratings help other users evaluate items and provide feedback to developers.
- Uninstall an item — In the Installed tab, click the three-dot menu on any item and select "Uninstall." Confirm the action. The item is removed from your account. Blocks that were placed on pages become placeholder blocks — your page layout is preserved, but the block shows an "uninstalled" message until you remove it or reinstall the item.
- Request a missing integration — Scroll to the bottom of the Marketplace home screen and click "Request an Integration." Submit the name of the tool and a brief description of your use case. Popular requests are prioritized for development.
Key Settings Explained
| Setting | What it controls | Best practice |
|---|---|---|
| Item Permissions | What data the app or integration can read or write on your account | Review permissions before installing — only grant what the item genuinely needs |
| Auto-Update | Whether installed items update automatically when new versions are available | Enable for official UniLink items; review manually for third-party items before updating |
| Connected Account | The external service account linked to an integration (e.g., which Google account is synced) | Use a dedicated service account for integrations rather than a personal account for easier management |
| Sync Frequency | How often a data-sync integration pulls or pushes data (e.g., every 15 min, hourly, daily) | Set to the minimum frequency your use case actually requires — more frequent syncs use more API quota |
| Notification Settings | Whether the app sends you email or in-app alerts for events (new bookings, form submissions, etc.) | Enable in-app notifications only; daily email digest instead of per-event emails to avoid inbox overload |
How to Get the Most Out of the Marketplace
Install items with a specific goal in mind rather than exploring speculatively. Every app or block you add is another thing to maintain. A focused stack of four or five well-configured items will deliver more value than twelve half-configured integrations. Start with the items that address your highest-priority need, get them working fully, and then evaluate what else you need.
Check the Marketplace monthly for new additions. The catalog grows continuously as UniLink adds first-party features and as third-party developers submit their tools. A new block for your niche — say, a podcast player for creators or a booking widget for coaches — may appear that transforms your page without any custom code.
When an installed block stops displaying data correctly on your live page, the first place to check is the item's configuration panel in the Installed tab. Connected accounts expire their tokens periodically; a "Reconnect" prompt in the configuration panel usually resolves display issues with integration-powered blocks.
Use the ratings and reviews section to make install decisions faster. A high average rating with recent reviews is a stronger signal than an older item with a high total review count. Developer response rate in the reviews section also indicates whether issues get addressed when they arise.
Troubleshooting Common Issues
| Problem | Likely cause | Fix |
|---|---|---|
| Installed block not appearing in page editor | Block is installed but page editor needs a refresh | Close and reopen the page editor; blocks populate on editor load, not dynamically while the editor is open |
| Integration shows "Disconnected" status | OAuth token for the connected account has expired | Open the item's configuration panel and click "Reconnect" to re-authorize the external account |
| Install button grayed out | Item requires a higher plan than your current account | Check the plan requirement on the item detail page and upgrade if needed, or search for a free alternative |
| Uninstalled item still showing on live page | Block placeholder remains on the page after uninstall | Open the page editor, find the placeholder block, and delete it manually, then republish |
Pros
- One-click install for apps, blocks, and integrations — no manual code embedding
- All third-party items are reviewed before listing, reducing the risk of malicious extensions
- Installed blocks integrate seamlessly with the drag-and-drop page editor
- Easy uninstall with no data loss to the rest of your page layout
Cons
- Some high-value items require Pro or Business plan to install
- Third-party items may have slower update cycles or become unmaintained over time
- Installed blocks become placeholders if uninstalled — require manual deletion from pages
Frequently Asked Questions
Are all Marketplace items free?
Many items are free for all plan levels, but some require a Pro or Business plan to install. Individual items may also have their own subscription or usage fees charged by the third-party developer. The item detail page always shows the cost clearly before you install.
Can I submit my own app or block to the Marketplace?
Yes. UniLink has a developer program for third-party submissions. Click "Become a Developer" at the bottom of the Marketplace screen to access documentation and the submission portal. All submissions go through a review process before listing.
Will uninstalling an app delete my data?
Uninstalling removes the app from your account but does not delete data the app stored. Data stored by third-party apps is governed by the developer's privacy policy. Data stored by UniLink apps (such as form submissions) remains in your account under the relevant section of your dashboard.
Can I install the same item on multiple pages?
Apps and integrations are installed at the account level — they are available on all your pages. Blocks are added per page individually from the block picker after installation.
How do I find out if an item has a known issue?
Check the Reviews tab on the item detail page for recent user reports. The developer's status page (linked in the item detail if provided) may also list known issues and maintenance windows.
Key Takeaways
- The Marketplace contains apps, blocks, and integrations — all installed in one click from the dashboard sidebar
- Browse by category, use Featured for discovery, or search by keyword to find what you need quickly
- Third-party items are reviewed before listing, but always check permissions and privacy policy before installing
- Installed blocks appear in the page editor's block picker under the "Installed" section immediately after install
- Uninstalling an item removes it from your account but leaves placeholder blocks on existing pages — delete those manually
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