Migrate From Gumroad to UniLink (Keep Your Products, Lower Your Fees)

Move your digital products off Gumroad's 10% cut to a flat monthly fee and keep more of every sale you make.

  • Gumroad takes 10% of every sale. UniLink charges a flat monthly fee with no per-transaction percentage — every dollar over roughly $190/month in sales means you save money by switching.
  • Migration involves exporting your Gumroad products, recreating them in UniLink product blocks, configuring Stripe, and redirecting your Gumroad profile links.
  • Existing customers should receive an email announcement with your new checkout URL so they know where to find you.

Gumroad built its reputation by making it incredibly easy for creators to start selling digital products — no setup friction, no technical requirements, upload and sell in minutes. That ease came with a price: a 10% fee on every transaction. For a creator making $1,000 a month, that's $100 going to Gumroad. At $5,000 a month, it's $500. The fee made sense when you were getting started; it makes less sense as your revenue grows and your needs are more predictable. UniLink's flat monthly plans give you a fixed, predictable cost that rewards growth instead of taxing it.

What Migrating From Gumroad Does

The financial math is the clearest argument for migration. UniLink's Pro plan at $19/month includes product blocks with Stripe checkout. Stripe's processing fee is 2.9% + $0.30 per transaction — the standard rate, applied by your payment processor, not by UniLink. Gumroad charges that same Stripe processing fee plus an additional 10% on top. The crossover point where UniLink saves you money is at approximately $190/month in digital product sales. If you're making more than that — which most established Gumroad sellers are — the economics of migrating are straightforward.

The platform capabilities are also meaningfully different. Gumroad is a standalone product storefront — it can't serve as your bio link page, can't collect email leads from non-buyers, can't show your social links, and can't take bookings or subscriptions in the way UniLink can. When you move to UniLink, your product blocks live on the same page as all your other bio link content. Visitors who aren't ready to buy can follow your socials, join your email list, or book a call — none of which Gumroad allows from its product pages.

The migration is a moment to consolidate your creator presence. Right now, you likely have a Gumroad page for products and a separate link-in-bio tool (or just your social links in your bio) for everything else. UniLink is one page that handles both. Your followers land on a page that shows who you are, what you make, and how to buy it — without bouncing between your Linktree and your Gumroad and your Mailchimp signup.

How to Get Started

  1. Log into Gumroad and go to Products → Export to download a CSV of your products. This file includes product names, descriptions, prices, and sales data that you'll reference during migration.
  2. Create a free account at unilink.us and choose your username. If your Gumroad profile URL was gumroad.com/yourusername, try to match the username on UniLink for brand continuity.
  3. In the UniLink dashboard at app.unilink.us, connect Stripe in Settings → Payments. Complete Stripe onboarding fully — you'll need to do this before any product block can accept live payments.
  4. Add a Product block for each Gumroad product, starting with your best sellers. Use your Gumroad product descriptions as a starting point, then refine them for the UniLink page format.
  5. Upload product cover images directly to UniLink. Don't rely on Gumroad image URLs — those will break once you close your Gumroad account.

How to Complete the Migration

  1. Add your other bio link content around the product blocks: social links, email signup, about section. UniLink replaces both your Gumroad page and any separate link-in-bio tool you were using.
  2. Export your Gumroad customer list: go to Customers → Export. This CSV contains buyer emails. Import or upload these to your email marketing tool and send a migration announcement: "I've moved to a new checkout — here's where to find my products now."
  3. Update your bio links on Instagram, TikTok, YouTube, Twitter, and everywhere else. Replace your Gumroad profile link with your UniLink page URL. If you linked directly to specific Gumroad product pages anywhere, update those to the equivalent UniLink product links.
  4. Update any website, newsletter, or external content that linked to your Gumroad products. Use UniLink's direct product URLs for each block — these are stable links that won't change.
  5. Leave your Gumroad page active for 30 days with a note linking to your new UniLink page. After 30 days, redirect all Gumroad traffic or close the account if you're confident the migration is complete.

Key Differences

FeatureGumroadUniLink
Platform fees10% per transaction + Stripe processingFlat monthly plan + Stripe processing only
Bio link integrationSeparate tool requiredProducts and bio links on one page
Email collection from non-buyersNot availableBuilt-in email signup blocks
AnalyticsSales analytics onlyTraffic sources, per-block CTR, conversion analytics
Additional monetizationProducts and subscriptions onlyProducts, subscriptions, bookings, tips, memberships
Tip: When you email your Gumroad customers about the migration, include a specific incentive to purchase from your new UniLink page — a discount code, a free bonus, or early access to an upcoming product. This converts the announcement email into a revenue event rather than just a notification.

Get the Most Out of UniLink After Migrating

The most immediate business impact of migrating from Gumroad is the fee savings. Calculate your last 12 months of Gumroad revenue and multiply by 10% — that's what Gumroad took. Compare it to UniLink's annual plan cost. The math usually demonstrates that migration pays for itself within the first one to three months at most creator revenue levels. Use that reclaimed margin to reinvest in marketing, product creation, or pricing more competitively.

Build an email funnel for visitors who find your UniLink page but don't buy immediately. Gumroad's storefront model has no mechanism for capturing potential buyers who leave without purchasing. UniLink's email signup block — positioned just below or alongside your product blocks — gives you a second chance at conversion. A visitor who signs up for your list because of a "get notified of future releases" prompt can become a buyer on your next launch even if they didn't buy during their first visit.

Review your product positioning now that you control the full page context. On Gumroad, your product pages stood alone without any surrounding content to build trust or context. On UniLink, you can add testimonial blocks, a brief creator bio, social proof statistics, and content links that all make the product purchase decision easier. The page design around a product is often more influential on conversion than the product description itself.

Once you're established on UniLink, consider adding a subscription block alongside your standalone product blocks. Gumroad does offer recurring memberships, but they're separate from your main product pages and don't integrate with your bio link. A UniLink subscription tier — a monthly membership with access to exclusive content or a discount on all products — creates recurring revenue that smooths out the peaks and valleys of launch-based income.

Troubleshooting

ProblemCauseFix
Gumroad CSV export missing product dataGumroad export includes sales data, not full product detailsSupplement the CSV with manual notes from each product page — title, description, price, and images need to be copied individually
Existing customers emailing about broken Gumroad linksDirect product links shared in past content now pointing to inactive pagesUpdate all previously shared product links and post a clear announcement; consider keeping the Gumroad page with a redirect note for at least 60 days
Stripe payouts not arrivingStripe payout schedule defaults to 2-business-day rollingLog into Stripe Dashboard → Payouts and confirm your bank account is connected and payout schedule is configured
Product image not showing in blockImage URL referenced from Gumroad CDN (will break after account close)Download all product images from Gumroad and re-upload them directly to UniLink before closing your Gumroad account

Pros of Migrating

  • Eliminate the 10% Gumroad fee — savings that compound with every sale as your revenue grows
  • Products and bio link content on one page — no more sending followers to a separate storefront
  • Email collection from non-buyers — build your list from page visitors, not just customers
  • Full traffic analytics beyond Gumroad's sales-only reporting

Things to Plan For

  • Exporting customer data and sending a migration announcement takes preparation time
  • Updating every external link that pointed to Gumroad product pages is time-intensive
  • Stripe verification must complete before live payments go through UniLink

Frequently Asked Questions

At what monthly revenue does migrating from Gumroad to UniLink save money?

At $190/month in sales, UniLink Pro ($19/mo) roughly matches what Gumroad's 10% fee costs. Above $190/month, every additional dollar in sales saves you 10 cents compared to staying on Gumroad. At $1,000/month in sales, you save approximately $81/month after UniLink's plan cost. At $3,000/month, you save roughly $281/month.

Can I keep selling on Gumroad while building out UniLink?

Yes. Run both in parallel during the transition. Build your UniLink product blocks, verify Stripe is working with test purchases, then migrate your audience. Keep Gumroad active until you're confident all your customers and bio links have been updated.

Will Gumroad customers' existing purchase history and download access be affected?

No. Existing Gumroad customers keep their purchase history and download access in Gumroad. Only new purchases after your migration will go through UniLink. You may want to keep your Gumroad account active (even without promoting it) so existing customers can still access past purchases.

Does UniLink support digital file delivery like Gumroad does?

UniLink handles digital product sales through Stripe. Digital file delivery after purchase can be configured through Stripe's built-in delivery options or by sending a download link via your email automation tool triggered by a successful payment webhook. The setup is more manual than Gumroad's built-in delivery but is fully functional.

What if I have hundreds of Gumroad products — do I need to migrate all of them?

No. Migrate your top-performing products first — your best sellers by revenue and your most recent releases. Use UniLink as a curated storefront rather than a complete catalog. Your full Gumroad catalog can remain available via a "see all products" link on your UniLink page pointing back to Gumroad, while you gradually migrate individual products as they're updated or relaunched.

Key Takeaways

  • Gumroad's 10% fee costs more than UniLink's entire monthly plan once you're above $190/month in sales.
  • Export your customer list from Gumroad before migrating and send a proactive announcement email.
  • Download all product images from Gumroad before closing the account — Gumroad CDN URLs will break.
  • UniLink combines your storefront and bio link page, eliminating the need for separate tools.
  • Keep Gumroad active for 30–60 days after switching to handle customers with existing purchase links.

Stop paying a percentage of every sale you make. Create your free UniLink page, connect Stripe, and keep more of the revenue your products earn.