The Shop block is a UniLink block that allows you to showcase and sell physical products directly from your link-in-bio page.
What is the Shop Block?
The Shop block transforms your UniLink page into a lightweight storefront, letting you display product images, descriptions, and prices so visitors can browse and purchase without leaving your page. It is perfect for creators, artisans, and small business owners who sell merchandise, handmade goods, or branded items and want a frictionless path from discovery to purchase.
How to Add the Shop Block to Your Page
- Log in to your UniLink Dashboard
- Select the page to edit
- Click Add Block (+)
- Find and select Shop
How to Configure the Shop Block
- Product Name — Enter a clear, descriptive name for each product so visitors immediately understand what they are viewing.
- Product Image — Upload a high-quality photo of your product; a strong visual is the single biggest driver of clicks and conversions.
- Price — Set the price for each product, including the appropriate currency symbol or code.
- Product Description — Write a short, compelling description that highlights key features, materials, or benefits.
- Buy Link — Paste the URL of your checkout page, Etsy listing, Shopify product, or any external purchase destination.
- Layout Style — Choose between grid and list layouts depending on how many products you are displaying and what suits your brand aesthetic.
Best Practices
- Use square or consistent-ratio product photos so the grid looks clean and professional across all devices.
- Limit your Shop block to your top 6 to 8 products to keep the page focused and avoid decision fatigue for visitors.
- Write benefit-driven descriptions rather than just listing specifications — tell visitors why they will love the product, not just what it is made of.