See impressions, reach, likes, comments, shares, and saves for every published post — across all connected platforms — so you can stop guessing and start repeating what works.
Publishing consistently is half the job. The other half is knowing which posts actually moved the needle. UniLink Social Planner gives you per-post analytics directly inside the planner — no need to log into Instagram, LinkedIn, or TikTok separately to hunt down numbers. Every published post carries its own performance snapshot, and you can pull those numbers up in seconds.
What Per-Post Analytics Does
Per-post analytics records key engagement metrics for each post the moment it goes live and continues updating them over time. For each published post, you can see impressions (how many times the content appeared in a feed), reach (unique accounts that saw it), likes, comments, shares, and saves — displayed per platform when a post was published to multiple channels.
The data is pulled via platform APIs on a regular refresh cycle, so numbers reflect the real state of the post rather than a snapshot frozen at publish time. If a post picks up traction 48 hours after going live, the analytics panel will show that spike.
Beyond individual post numbers, the analytics view lets you compare multiple posts side by side using filters. Sort by impressions to find your widest-reach content, or sort by saves to find what people found most valuable. That comparison is where per-post analytics pays off — it turns a stack of published posts into a performance-ranked list you can act on.
How to Get Started With Per-Post Analytics
- Open Social Planner — from your UniLink Dashboard, click Social Planner in the left sidebar.
- Switch to the Posts tab — at the top of the planner, click the Posts tab to see your full published post history rather than the calendar view.
- Filter to Published posts — use the Status filter and select Published so you're only looking at posts that have live data. Drafts and scheduled posts will show no analytics.
- Click a post — click any published post card to open the post detail panel on the right side of the screen.
- Open the Analytics tab — inside the detail panel, click the Analytics tab (next to Details and Preview). The per-post metrics load here.
- Select the platform — if the post was published to multiple platforms, use the platform selector at the top of the analytics tab to switch between Instagram, LinkedIn, Facebook, TikTok, and others.
- Review the metrics — read impressions, reach, likes, comments, shares, and saves for the selected platform. Scroll down for a simple engagement rate calculation.
How to Use Per-Post Analytics to Compare Content
- Go to the Posts tab — make sure you're in the Posts tab with the Published filter active.
- Open the filter bar — click Filters above the post list to expand filter options.
- Pick a platform — select a single platform (e.g., Instagram) so all posts in the list share the same data source and are comparable.
- Set a date range — choose a date range such as the last 30 or 90 days to keep the comparison relevant.
- Sort by a metric — click the Sort dropdown and choose the metric you care about most: Impressions, Reach, Likes, Comments, Shares, or Saves. The list reorders instantly.
- Identify your top posts — the top 3–5 posts in the sorted list are your best performers for that metric. Look for patterns: post format, topic, time of day, or caption length.
- Use insights to plan next posts — take notes on what your top posts had in common and replicate those elements in upcoming scheduled posts.
Key Settings Explained
| Setting | What it controls | Best practice |
|---|---|---|
| Platform selector | Switches analytics display between each connected platform a post was published to | Always compare the same platform when benchmarking posts against each other |
| Date range filter | Limits the post list to posts published within a chosen time window | Use 30-day windows for trend spotting; 90-day windows for long-term patterns |
| Sort metric | Reorders the post list by the chosen engagement metric | Sort by Saves to find evergreen content; sort by Impressions for reach analysis |
| Metric refresh | Controls how often per-post numbers are pulled from platform APIs | Check analytics at least 48 hours after publishing — most engagement occurs in the first two days |
| Export | Downloads the filtered post list with metrics as a CSV file | Export monthly to keep a performance archive outside the planner for reporting |
How to Get the Most Out of Per-Post Analytics
The most common mistake creators make with analytics is checking them immediately after publishing. Most platforms weight early engagement, but the full picture — especially saves and shares — often takes 24–72 hours to stabilise. Build a habit of reviewing analytics two or three days after publishing rather than minutes after.
Use the platform filter deliberately. A post that underperformed on LinkedIn might have performed well on Instagram. Platform-specific analytics help you understand where each content format naturally fits your audience, so you can stop forcing the wrong format on the wrong channel.
When you find a post that significantly outperformed the average, look at everything around it: the day it was published, the caption structure, whether it included a question or a call to action, the media type (image, video, carousel), and the topic. Single-variable analysis is hard with content, but patterns across five to ten top posts usually reveal something actionable.
Set a monthly review habit. At the start of each month, filter the previous month's posts, sort by each major metric once, and note the top three. This 10-minute process gives you a clear signal for adjusting your content plan — without needing a separate analytics tool or spreadsheet.
Troubleshooting Common Issues
| Problem | Likely cause | Fix |
|---|---|---|
| Analytics tab shows no data for a published post | Post was published less than 2–4 hours ago or the platform API hasn't returned data yet | Wait a few hours and refresh the post detail panel |
| Reach or impressions are missing for one platform | The platform API (commonly Instagram personal accounts) doesn't share reach data for non-business profiles | Switch the connected account to a Business or Creator account in the platform's settings |
| Metrics stopped updating after a few days | The platform access token for that account may have expired | Go to Social Planner > Connected Accounts and reconnect the affected platform |
| Export CSV shows zeros for all metrics | The date range or platform filter excluded all posts with data | Widen the date range and remove the platform filter, then re-export |
Pros
- All platform metrics in one place — no logging into each app separately
- Metrics update over time, not just at publish
- Sort and filter makes finding top content fast
- CSV export for external reporting and archives
Cons
- Some metrics (reach, saves) require a Business or Creator account on the platform
- Data availability depends on platform API limits and may lag by a few hours
- No automated alerts when a post is performing unusually well or poorly
Frequently Asked Questions
How long does it take for analytics to appear after publishing?
Most platforms return initial data within 2–4 hours of publishing. Full engagement metrics (especially saves and shares) typically stabilise within 48–72 hours. Check back after one or two days for an accurate picture.
Can I see analytics for posts I published directly on Instagram, not through UniLink?
No. UniLink per-post analytics only tracks posts that were published through Social Planner. Posts published natively on a platform are not imported into the planner.
Why do some posts show impressions but not reach?
Reach data is only available for Business and Creator accounts on platforms like Instagram and Facebook. Personal accounts do not expose reach through the platform API. Convert your account to a Business or Creator profile to unlock reach data.
Can I compare analytics across different platforms in one view?
Not in a single combined row — metrics are shown per platform. Use the platform filter to view one platform at a time and compare posts within that platform. Side-by-side cross-platform comparison is not currently available.
Is there a limit to how far back analytics data goes?
Analytics are stored for all posts published through UniLink. However, platform APIs may only return data for recent posts (typically the last 90 days). Older posts may show reduced or unavailable metrics depending on the platform.
Key Takeaways
- Access per-post analytics via Social Planner > Posts tab > click a published post > Analytics tab
- Metrics include impressions, reach, likes, comments, shares, and saves — filtered per platform
- Wait 48–72 hours after publishing before drawing conclusions from the numbers
- Use sort and filter to find your top-performing posts and identify repeatable patterns
- Business or Creator accounts are required on most platforms to unlock reach and saves data
Ready to see what's actually working?
Connect your social accounts in UniLink Social Planner and get per-post analytics for every piece of content you publish — all in one dashboard.
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