TL;DR:
- Top free fonts: Inter, Plus Jakarta Sans, Cormorant, Space Grotesk, IBM Plex.
- Pick by brand voice: modern (sans), editorial (serif), creator (display).
Top Picks
| Font | Style | Best for |
|---|---|---|
| Inter | Modern sans | Tech / SaaS |
| Plus Jakarta Sans | Modern sans | Brands |
| Cormorant | Editorial serif | Aesthetic / lifestyle |
| Space Grotesk | Geometric sans | Designers |
| IBM Plex | Mono / sans | Tech |
| Playfair Display | Decorative serif | Brands / luxury |
| Caudex | Old-school serif | Vintage / editorial |
Key Takeaways
- Pick font by brand voice.
- All listed fonts free via Google Fonts.