- Gumroad is a digital product marketplace + creator commerce. 0% platform fee on Pro ($10/mo); 9% on free. Wide product types.
- Stan Store is bio-link-first creator commerce. 5% on free, 0% on Pro ($29/mo). Conversion-optimised checkout.
- Pick Gumroad for selling assets (templates, ebooks, music) with low transaction volume. Pick Stan for higher-conversion checkout + bio link integration.
Core Difference
Gumroad launched 2011 as a digital product marketplace. Sellers list products; buyers find them via Gumroad's discovery + sellers' direct links. Fee: 9% on free, 0% on Pro.
Stan Store launched 2020 as bio-link-first creator commerce. Sellers link from Instagram / TikTok bio. Fee: 5% on free, 0% on Pro.
Side-by-Side
| Feature | Gumroad | Stan Store |
|---|---|---|
| Free plan | 9% transaction fee | 5% transaction fee |
| Pro plan | $10/mo (0% fee) | $29/mo (0% fee) |
| Product types | Wide ??” ebooks, music, software, courses, etc. | Mainly courses, digital products, services |
| Bio link integration | Manual | Native |
| Marketplace discovery | Yes ??” Gumroad search | ??” |
| Conversion-optimised checkout | Standard | Hyper-optimised |
| Subscription products | Yes | Yes |
| Email marketing | Limited | Limited |
| Best for | Wide product types + marketplace traffic | Bio-link-driven creators |
Fee Math
| Revenue/mo | Gumroad free | Gumroad Pro | Stan free | Stan Pro |
|---|---|---|---|---|
| $1,000 | $90 | $10 | $50 | $29 |
| $5,000 | $450 | $10 | $250 | $29 |
| $10,000 | $900 | $10 | $500 | $29 |
Gumroad Pro at $10/mo is the cheapest 0%-fee option. Stan Pro at $29 is more expensive but bundles bio link + checkout optimisation.
When to Pick Gumroad
- Selling diverse digital products (ebooks, templates, music, software).
- Want marketplace discovery (Gumroad's audience).
- Low budget ($10/mo Pro).
- Don't need bio-link-specific tools.
When to Pick Stan Store
- Driving traffic from Instagram / TikTok bio link.
- Selling courses / digital products primarily.
- Conversion-optimised checkout matters.
- Acceptable to pay $29/mo for higher conversion.
Marketplace Discovery
Gumroad has built-in discovery. Buyers can find your products via Gumroad search + curated category pages. This is free traffic.
Stan Store has no marketplace ??” you drive 100% of traffic via your own marketing.
FAQ
Gumroad vs Stan ??” which is cheaper?
Gumroad Pro at $10/mo. Stan Pro is $29/mo.
Which has better checkout conversion?
Stan Store is hyper-optimised for conversion. Gumroad checkout is standard.
Can I sell on both?
Yes ??” list same product on both. Different audiences may discover via each.
Gumroad fees vs Stan fees?
Gumroad: 9% free, 0% Pro. Stan: 5% free, 0% Pro.
Is Gumroad still good in 2026?
Yes ??” established platform with strong reputation. Marketplace discovery valuable.
- Gumroad = wider product types + marketplace discovery + cheaper Pro.
- Stan Store = bio-link integrated + conversion-optimised checkout.
- Pick by: marketplace traffic (Gumroad) vs bio-link traffic (Stan).
Free creator commerce before paying
UniLink ships sell + delivery blocks on free ??” validate before subscribing to Gumroad / Stan.
Try UniLink free ?†’