How to Add a Link in Your TikTok Bio (2026 Guide)

By UniLink Mar 03, 2026 5 min read
How to Add a Link in Your TikTok Bio (2026 Guide)

Want to add a clickable link to your TikTok bio? Whether you're a creator, business, or just getting started, this step-by-step guide shows you how to add a link in your TikTok bio — including what to do if you don't have 1,000 followers yet.

How to Add a Link to Your TikTok Bio

Adding a link to your TikTok bio is simple, but there are requirements. Here's how to do it:

Step 1: Switch to a Business Account (If Needed)

TikTok allows links in bio for Business accounts (any follower count) and Personal accounts with 1,000+ followers. To switch to a Business account:

  1. Open TikTok and go to your Profile
  2. Tap the three lines (?) in the top right
  3. Go to Settings and Privacy
  4. Tap Account
  5. Select Switch to Business Account
  6. Choose a category that fits your content

Step 2: Add Your Link

  1. Go to your Profile page
  2. Tap Edit Profile
  3. Find the Website field
  4. Paste your link (e.g., unil.ink/yourname)
  5. Tap Save

Your link will now appear as a clickable URL on your TikTok profile, right below your bio text.

What If You Don't Have 1,000 Followers?

If you have a Personal account with fewer than 1,000 followers, you won't see the Website field. Here are your options:

  • Switch to a Business Account — this gives you the link feature immediately, regardless of follower count
  • Add your link in your bio text — type your URL in the bio field (it won't be clickable, but viewers can copy it)
  • Grow to 1,000 followers — once you hit this milestone on a Personal account, the website field unlocks

Pro tip: A Business account has no downsides for most creators. You get the link feature immediately plus access to TikTok analytics.

What Link Should You Put in Your TikTok Bio?

Since TikTok only allows one link in your bio, you should use a link-in-bio tool to maximize it. Instead of linking to just one website, create a link-in-bio page that holds all your important links.

Best Link-in-Bio Tools for TikTok

1. UniLink (Recommended)

UniLink is the best free link-in-bio tool for TikTok creators. It offers:

  • 40+ content blocks (links, shop, music, video, forms, and more)
  • TikTok Pixel integration for tracking conversions
  • Built-in analytics to see who clicks your links
  • Content scheduling to time your promotions
  • AI video and content generation
  • Online store for selling products directly

2. Linktree

The most well-known link-in-bio tool. Simple but limited on the free plan. Pro features cost $9-$24/month. Compare UniLink vs Linktree.

3. Beacons

Creator-focused with AI tools and media kits. Full features cost $30/month. Compare Beacons vs Linktree.

How to Set Up Your TikTok Link in Bio Page

Here's how to create a perfect link-in-bio page for TikTok with UniLink:

  1. Sign up free at unil.ink
  2. Choose your username — pick something that matches your TikTok handle
  3. Add your links — include your YouTube, Instagram, merch store, website, and anything else
  4. Add a shop block — sell products directly from your bio page
  5. Set up TikTok Pixel — track conversions from your TikTok traffic
  6. Customize your design — match your TikTok aesthetic with themes, colors, and fonts
  7. Copy your UniLink URL and paste it in your TikTok bio

Tips for Getting More Clicks on Your TikTok Bio Link

  • Say "link in bio" in your videos — remind viewers at the end of every video
  • Add a text overlay — put "Link in Bio" text on screen during your video
  • Pin a comment — pin a comment saying "link in bio for ___" on your top videos
  • Use a short, memorable URL — unil.ink/yourname is easier to remember than a long URL
  • Update your link page regularly — match it to your latest content and promotions
  • Track your analytics — see which links get clicked and optimize your page

TikTok Bio Link vs Instagram Bio Link

Both platforms allow one bio link, but there are key differences:

  • TikTok requires 1,000 followers (Personal) or a Business account for a clickable link
  • Instagram allows a clickable link for all accounts, plus link stickers in Stories
  • Both benefit from a link-in-bio tool like UniLink to maximize that single link

Frequently Asked Questions

How do I put a link in my TikTok bio?

Go to your TikTok profile, tap "Edit Profile," and paste your URL in the "Website" field. You need either a Business account or 1,000+ followers on a Personal account to see this field.

Why can't I add a link to my TikTok bio?

If you don't see the Website field, you likely have a Personal account with fewer than 1,000 followers. Switch to a Business account (free) in Settings ? Account ? Switch to Business Account to get the link feature immediately.

How many followers do you need for a link in TikTok bio?

You need 1,000 followers for a clickable link on a Personal account. Business accounts can add a link with any number of followers. Switching to a Business account is free and takes 30 seconds.

What is the best link to put in TikTok bio?

Use a link-in-bio tool like UniLink (unil.ink) that creates a page with all your links, products, and content in one place. This is better than linking to just one website because you can include everything your followers need.

Can I add multiple links to my TikTok bio?

TikTok only allows one clickable link in your bio. Use a link-in-bio tool like UniLink to create a landing page with unlimited links, then put that one link in your TikTok bio.

Is the TikTok bio link free?

Yes, adding a link to your TikTok bio is free. The link-in-bio page you link to can also be free — UniLink offers a full-featured free plan with 40+ blocks, analytics, and e-commerce.

Create Your Free Link-in-Bio Page

Join thousands of creators using UniLink. 40+ blocks, analytics, e-commerce, and AI tools — all free.

Get Started Free