How to Create a Facebook Page in 2026 (Step-by-Step Guide)



Personal Profile vs Facebook Page — Which to Use?

Use case	Profile	Page
Personal use (friends, family)	Yes	No
Brand / business	No	Yes
Public figure	Profile + Page	Yes
Maximum follower count	5,000 friends + followers	Unlimited
Run ads	No	Yes
CTA button	No	Yes
Insights / analytics	Limited	Full
Multiple admins	No	Yes

Pages are required if you want to run Facebook ads, hit unlimited followers, or manage with a team.

How to Create a Facebook Page (Desktop)

1. Log into facebook.com.
2. Click Pages in the left menu.
3. Click Create new Page.
4. Enter:
   • Page Name — your business or brand name (75 chars).
   • Category (up to 3) — type to search (e.g., "SaaS", "Author", "Restaurant").
   • Bio / Description — short overview (255 chars).
5. Click Create Page.
6. Add profile photo (recommended 400x400 px) and cover image (1200x630 px).

How to Create a Facebook Page (Mobile)

1. Open Facebook app.
2. Tap menu (3 lines, bottom right on iOS, top right on Android).
3. Tap Pages.
4. Tap Create.
5. Same flow as desktop: name → category → bio → photos.

Customize Your Page After Creating

1. Add a Cover Image

• Recommended size: 1200x630 px.
• Display size on desktop: 820x312 px (Facebook crops the rest).
• Use Canva for free Page cover templates.

2. Add a Call-to-Action Button

1. Below your cover image, click + Add a Button.
2. Choose action (Book Now, Contact Us, Shop Now, Learn More, Sign Up, Send Message, etc.).
3. Add destination URL (or message recipient).
4. Save.

The CTA button drives the most clicks of any link on a Facebook Page.

3. Fill Out About Section

• Description — what your business does (~500 chars).
• Website — your main URL.
• Email, phone, address (if applicable).
• Hours of operation (for businesses).
• Founded date, mission, products / services.

4. Set Up Page Username

1. Page → Edit Page Info.
2. Set Username (5-50 chars, alphanumeric).
3. Save.

Your Page becomes facebook.com/yourusername — easier to share than the auto-generated URL.

5. Add Page Categories and Templates

Page templates customize layout for specific business types:

• Standard, Business, Venue, Movie, Politician, Restaurant, Services, Shopping, Nonprofit.

Page → Settings → Templates and Tabs. Templates rearrange tabs based on your business type.

How to Verify Your Facebook Page

Verification (gray or blue checkmark) builds trust:

• Gray checkmark — for local businesses, organizations.
• Blue checkmark — for public figures, media, brands.

To request:

1. Settings → Page Verification.
2. Choose business or public figure.
3. Submit phone, country, language, business documents (e.g., utility bill).
4. Facebook reviews within days to weeks.

How to Grow a Facebook Page

1. Post 3-7 times per week with consistent quality.
2. Use video and images — beats text-only by 2-3x.
3. Run a small ad campaign ($50-$500) for initial follower spike.
4. Cross-promote from your other socials.
5. Engage with comments within 1 hour.
6. Use Facebook Live for spike traffic.
7. Tag relevant Pages in posts (their followers see your tag).
8. Join Facebook Groups in your niche; share your Page when relevant.

Common Mistakes

• Picking a wrong Page category — affects discovery and template.
• Generic Page name — make it brandable and searchable.
• No CTA button — leaving free conversion on the table.
• No cover photo — looks unprofessional.
• Too many posts with external links — Facebook penalizes reach.

Frequently Asked Questions