TL;DR:
- 5 steps: pick palette ?†’ pick typography ?†’ pick layout ?†’ choose imagery ?†’ polish whitespace.
- Match Instagram aesthetic for cohesion.
Step-by-Step
- Audit your Instagram aesthetic ??” note dominant colours/style.
- Pick a 3-5 colour palette matching your IG.
- Pick 1-2 fonts (heading + body).
- Pick layout (button stack / bento / hero + buttons).
- Add custom imagery (header, button thumbnails).
- Polish whitespace (no clutter).
- Test on mobile.
Common Mistakes
- Too many colours.
- Mismatched fonts.
- Cluttered layout (10+ buttons).
- No mobile testing.
Key Takeaways
- Aesthetic = palette + typography + layout + imagery + whitespace.
- Match Instagram aesthetic.