- Top sellers earn $10K-$100K+/month from Notion templates. Most realistic: $500-$5,000/month for active sellers.
- Best platforms: Gumroad (9% fee), Stan.store (0% fee), Etsy (10-15% fee). Notion has its own marketplace too.
- Top niches: aesthetic life dashboards, indie hacker startup OS, content creator workspace, student planners.
How to Make Money Selling Notion Templates
Step 1 — Pick a Profitable Niche
Best-selling niches:
| Niche | Avg price | Demand |
|---|---|---|
| Aesthetic / cute life dashboard | $15-$30 | Very high |
| Indie hacker startup OS | $30-$100 | High |
| Content creator workspace | $15-$30 | Very high |
| Student planner | $5-$15 | High |
| Personal CRM | $10-$25 | Moderate |
| Finance tracker / budget | $10-$25 | High |
| Wedding planner | $20-$50 | Moderate |
| Job search tracker | $10-$20 | Moderate |
| Travel itinerary | $5-$15 | Moderate |
Step 2 — Build the Template
Best practices:
- Cover image — branded, on-trend aesthetic.
- Page icons — emoji or custom SVG for navigation.
- Welcome page — instructions for buyers.
- Linked databases — relations between Tasks, Projects, Notes.
- Multiple views — table + board + calendar.
- Callouts and toggles for cleanliness.
- Mobile-friendly — test on phone.
Step 3 — Make Template Public
- Open template page → Share → Share to web.
- Toggle Allow duplicate ON.
- Get the public URL.
Buyers will use this URL to duplicate to their workspace.
Step 4 — Choose a Selling Platform
| Platform | Fee | Best for |
|---|---|---|
| Gumroad | 9% + $0.30 | Easiest start, large audience |
| Stan.store | 0% (Pro: $19/mo) | Creator-focused, custom branding |
| Etsy | ~10-15% | Built-in shoppers |
| Lemon Squeezy | 5% + payment | EU VAT handling |
| Notion's official marketplace | Varies | Direct in Notion ecosystem |
| Your own Shopify | $39/mo + 3% | Full brand control |
Best start: Gumroad + Stan.store. Lowest friction, highest reach.
Step 5 — Create Product Listing
Include:
- High-quality cover image (1280x720 px).
- Demo screenshots showing key features.
- Demo video (Loom, 2-3 min walkthrough).
- Description — what's included + benefits.
- FAQ — Notion required? Free updates? Refund policy?
- Pricing — see niche table above.
Step 6 — Promote
Where buyers come from:
| Channel | Conversion potential |
|---|---|
| Very high (visual) | |
| TikTok | Very high (Notion creators) |
| Twitter/X | High (especially indie hackers) |
| High (aesthetic templates) | |
| YouTube tutorials | Very high (long-tail) |
| Reddit (r/Notion) | Moderate (no direct selling allowed; promo via showcasing) |
| Newsletter | High (own audience) |
| Affiliate program | High (creator collaborations) |
How to Get Your First $1,000
- Build 3 templates in your niche (1-3 days each).
- Price low ($5-$15) for first 30 days to gather reviews.
- Pinterest pins for each template (10-20 pins, branded covers).
- TikTok demo videos — quick walkthrough, satisfaction.
- Submit to Notion VIP + community catalogs.
- Reach out to 10 creator newsletters in your niche.
- Run small Pinterest ads ($50-$100 budget).
Realistic: $500-$2,000 in first 60 days for a well-promoted template.
Top Notion Template Sellers (Inspiration)
| Seller | Niche | Estimated revenue |
|---|---|---|
| Easlo | Aesthetic templates | $1M+/year |
| Marie Poulin (Notion VIP) | Course + templates | ~$500K-$1M/year |
| Khe Hy / Radreads | Productivity / second brain | ~$300K+/year |
| Various indie sellers | Niche templates | $10K-$50K/month |
Common Selling Mistakes
- Pricing too low — $3 templates feel cheap.
- No demo video — buyers can't visualize value.
- Not collecting emails — you can't promote new templates later.
- One-shot listings — instead of bundles or upsells.
- No follow-up — past buyers are your best lead source.
Frequently Asked Questions
How much can I make selling Notion templates?
Top sellers: $10K-$1M+/year. Most active sellers: $500-$5,000/month with 5-20 templates.
Where do I sell Notion templates?
Best start: Gumroad (9% fee) + Stan.store (0% fee). Etsy for built-in audience. Notion's marketplace launching expanded in 2025.
How do buyers receive a Notion template?
You share a public URL with "Allow duplicate" enabled. Buyers click → log into their Notion → click duplicate → template copies to their workspace.
Are template sales recurring?
Usually one-time. For recurring revenue: bundle templates, offer upgrades, or offer subscriptions (template-of-the-month club).
Do I need Notion Plus to sell templates?
No — free Notion is enough. Just need to enable "Share to web" + "Allow duplicate."
Key Takeaways
- Build a template → make public → list on Gumroad/Stan.store/Etsy.
- Best niches: aesthetic dashboards, startup OS, content creator workspace.
- Promote on Pinterest, TikTok, Twitter, Instagram.
- Top sellers: $10K-$1M+/year. Realistic: $500-$5K/month.
- Demo video + branded cover + good description = conversions.
One link covers your template store + everything
Add a UniLink URL to your social bios — features your top templates, free samples, newsletter signup. Free with click analytics.