The AMA block adds a question submission form to your UniLink page and lets you publish curated answers — turning your bio page into an interactive Q&A hub that builds trust and keeps visitors coming back.
- Visitors submit questions through a form on your page; you review, answer, and publish them from the dashboard — nothing goes live without your approval by default.
- Keep auto-approve off. Turning it on publishes all submissions immediately, including spam.
- Set a notification email or you will not know when questions arrive.
- Seed the block with three to five published Q&As before promoting your page — an empty answers section looks abandoned even if the form works.
Most link-in-bio pages are static. They list links, show a photo, and wait for a click. The AMA block is different — it adds a two-way channel where visitors ask questions and you answer on your own timeline. Published Q&As stay on your page permanently, building a body of useful content with every session. For coaches, consultants, and creators building an audience around expertise, the AMA block creates engagement that is asynchronous, moderated, and genuinely useful for the next visitor who reads it. This guide covers every setting, the two-part submission-and-publishing flow, and the mistakes that cause AMA blocks to go silent or fill up with spam.
What the AMA block does
The AMA block is a two-part system. The first part is a question submission form that appears on your live UniLink page. Any visitor can type a question and optionally provide a name and email address. When they submit, the question goes to a moderation queue in your dashboard — it does not appear on the page yet. The second part is the published answers section, which shows the Q&As you have answered and made public. Visitors see both parts on the same page: the form at the top to submit, and the published answers below to confirm the block is active.
The moderation queue shows every submitted question with options to answer, publish, edit, delete, or mark as spam. Nothing is published until you explicitly hit publish — unless auto-approve is on, which is covered below. Once a Q&A is published, it appears in the answers section and is visible to all future visitors. You can edit or un-publish answers at any time.
Published Q&As are permanent content. Unlike social media posts that decay in reach, answers on your AMA block sit on your page indefinitely. A visitor arriving three months after your last session still sees every question you have ever answered. Each answer compounds — it works for future visitors without any additional effort on your part.
Before you start
- Decide on your AMA format: Ongoing open channel (visitors can ask any time) or a defined session tied to a topic or date. An ongoing channel is simpler and suits coaches and creators. A time-limited session benefits from a Text block or Banner above the AMA block explaining the context and deadline.
- Set up a notification email: Confirm which email you want to receive submission alerts before adding the block. Missing alerts is the most common reason AMA blocks go days without responses. Your UniLink account email is the default, but you can use any address in the block settings.
- Plan your first three answers: Before promoting the page, seed the block with three to five published Q&As. Submit questions yourself or ask a colleague, answer them in the dashboard, and publish them. The first visitor then sees an active answers section rather than a blank form.
- Consider moderation overhead: A high-traffic page can receive many submissions per day. If you review questions weekly rather than daily, add a short note via a Text block above the AMA block letting visitors know to expect a delay before answers appear.
How to add and configure the AMA block
- Open the page editor: Log in to your UniLink dashboard, select the page, and click Edit.
- Add the AMA block: Click + Add Block, find AMA or Ask Me Anything in the block list (under Engagement or Interactive), and click it.
- Set the block title: The default is "Ask Me Anything." Change it to match your context — "Ask Me," "Q&A," or a topic-specific prompt like "Ask Me About Freelance Pricing."
- Customize the form label and placeholder: The form label is the text above the question input. The placeholder is the grey hint text inside the empty field. Change both to frame the type of questions you want. For a coaching context: "What's your biggest challenge right now?" as the label creates a more inviting prompt than the generic default.
- Configure name and email collection: Toggle "Anonymous submissions" on to hide the name field — anonymous mode typically increases submission volume. Enable "Collect email" if you want contact details for private follow-up. Collected emails appear in the dashboard and are never published.
- Set the notification email and leave auto-approve off: Enter the address for submission alerts. Auto-approve publishes every submission immediately without moderation — leave it off. Even on a low-spam page it will eventually publish something you would not want live.
- Choose display style and "Load more" threshold: Accordion collapses each Q&A; Open List shows all at once. Accordion for many answers, Open List when you have fewer than ten. Set the threshold at 5–10 visible Q&As before the "Load more" button appears.
- Position the block: For ongoing engagement, place the AMA block in the middle or lower section — visitors should see your core content first. For a dedicated session, place it at the top with a Banner or Text block above it for context.
- Save and seed: Save, then submit a few test questions from your live page, answer them in the dashboard, and publish them. Now the block looks active when real visitors arrive.
Key settings explained
| Setting | What it controls | Best practice |
|---|---|---|
| Block title | The heading displayed above the submission form | Customize to match your voice — a specific prompt drives more relevant questions than a generic label |
| Form label / placeholder | Text above and inside the question input field | Use a directing prompt to frame the type of questions you want to receive |
| Anonymous submissions | Hides the name field so visitors submit without identifying themselves | Enable for higher submission volume; disable if knowing who asked adds moderation value |
| Collect email | Adds an optional email field to the form | Enable if you plan to follow up privately or want to build a contact list from engaged visitors |
| Notification email | Address that receives an alert when a new question is submitted | Always set this — without it you will miss submissions and the block goes silent |
| Auto-approve | Publishes all submissions immediately, bypassing moderation | Leave off — moderation is essential for quality and spam control |
| Display style | Accordion (collapsed) or Open List for published Q&As | Accordion for many answers; Open List when you have fewer than ten published Q&As |
| Load more threshold | Number of Q&As shown before a "Load more" button appears | 5–10 for most pages |
Getting the most out of your AMA block
The most common failure mode is the abandoned form. Visitors submit a question, check back later, and find nothing answered and no published Q&As on the page. This is worse than having no AMA block at all. The fix: set a notification email, review the queue at least once a week, and never let the block sit empty. Three published Q&As is enough to make the block look active to a first-time visitor.
For coaches and consultants, quality matters more than quantity. One thorough answer to a hard, specific question is worth more than ten short responses. Each published Q&A is a public demonstration of how you think — visitors evaluating whether to hire you read these answers as evidence of expertise.
Position the block with context. A Services block or a Testimonials section directly above the AMA block frames who you are before visitors ask. Questions submitted in context tend to be more specific and more useful for future readers than questions submitted into a void.
Troubleshooting common issues
| Problem | Likely cause | Fix |
|---|---|---|
| Questions not appearing in the dashboard queue | Viewing submissions for the wrong page | Use the page selector dropdown in the AMA section to switch to the correct page |
| No email notifications on new submissions | Notification email not set, or alerts going to spam | Add a notification email in block settings; check your spam folder and add the UniLink sending domain to your safe senders list |
| Spam questions appearing on the published page | Auto-approve is enabled | Disable auto-approve, delete or un-publish spam answers, and mark offenders as spam in the queue |
| Published Q&As not visible on the live page | Answers were written but not explicitly published — draft state by default | Return to the moderation queue, open each answered question, and click Publish; allow a moment for the cache to clear |
| Answers section appears empty | Block is configured but not seeded with any published content | Submit test questions, answer them in the dashboard, and publish before driving traffic to the page |
| Visitors confused that their question is not visible | Questions are not public until you publish them — expected behavior, but visitors do not know this | Add a Text block above the AMA block noting that questions are reviewed before publishing |
| "Load more" button never appears | Threshold is set higher than the number of published answers | Lower the threshold in block settings to a value below your current published count |
Best fit for
- Coaches, consultants, and educators building credibility through specific, detailed answers
- Content creators running dedicated AMA sessions tied to a launch or campaign
- Experts who receive the same questions repeatedly and want a public, searchable answer resource
- Community builders who want audience engagement without relying on social media comment threads
Not the right tool if
- You cannot commit to reviewing submissions at least once a week — an unanswered AMA looks worse than no AMA
- You want real-time back-and-forth conversation — the AMA block is asynchronous; use a messaging integration for live chat
- Your page has no existing context or audience — the block works best once visitors already know who you are and what to ask about
Frequently asked questions
Can visitors see their own question after submitting it?
No. After submitting, the visitor sees a confirmation message confirming the question was received. The question does not appear anywhere on the public page until you review it, write an answer, and hit publish. There is no public pending queue. If a visitor is expecting to see their question appear immediately, they need to check back after you have processed your moderation queue.
Can I edit a published answer after it has gone live?
Yes. Go to the dashboard, open the AMA section for that page, find the published Q&A, and click Edit Answer. Save your changes — the updated answer is live on the page immediately. There is no limit on how many times you can edit a published answer. This is useful when pricing changes, processes update, or you want to improve an early answer you wrote quickly.
Does the AMA block collect email addresses from submitters?
Only if you have enabled the "Collect email" toggle in the block settings. When enabled, the form shows an optional email field. Collected emails are visible in your dashboard alongside the question but are never published on the public page. If you plan to use collected emails for outreach, ensure you are transparent about how you use the information and compliant with applicable email marketing regulations.
Can I run an AMA for a limited time and then close submissions?
Yes. When your session ends, open the block settings and disable the submission form. Published Q&As remain visible on the page, but no new questions can be submitted. This is the correct approach for time-limited sessions — the content stays live as a reference, and you avoid accumulating unanswered questions. Re-enable the form at any time to open a new session.
How many published Q&As can the block hold?
There is no hard cap. The block displays all published answers, with the "Load more" button appearing after the threshold you set. For very active AMAs with many published answers, consider periodically archiving older or less relevant Q&As to keep the block focused. Visitors rarely scroll deep into a large archive — your most recent and most relevant answers should be the ones they see first.
- The AMA block is a two-part system: a visitor submission form and a moderated published answers section — nothing goes live until you review and publish it.
- Always configure a notification email. Without it, you will not know when questions arrive.
- Auto-approve should stay off — it publishes all submissions immediately, including spam.
- Seed the block with three to five published Q&As before promoting the page.
- Treat published answers as permanent expertise content — write in full sentences and update answers when information changes.
Ready to start engaging your audience with real questions? Create your free UniLink page and add the AMA block today.