TL;DR:
- Match palette to brand: minimal monochrome, aesthetic pastels, dark + neon, vintage editorial, Y2K silver.
Top Palettes
- Minimal monochrome ??” black/white/grey.
- Aesthetic pastel ??” pink/lavender/sage/peach.
- Dark mode neon ??” black + electric blue/pink/green.
- Editorial vintage ??” beige/cream/black/burgundy.
- Y2K silver ??” silver/chrome + neon accents.
- Earth tones ??” terracotta/sage/cream.
- Coastal ??” sand/sea blue/coral.
Picking Your Palette
- Match Instagram aesthetic.
- 3-5 colours max.
- One accent for CTAs.
- Test contrast for accessibility.
Key Takeaways
- 3-5 colours max; one accent for CTAs.
- Match Instagram aesthetic.