TLDR: A copywriter without a link in bio loses up to 60% of potential clients who find them on Instagram or TikTok — because they can't quickly access a portfolio or order form. One properly set up page replaces a website, a CV, and a price list all at once.
Why Does a Copywriter Need a Separate Link Page?
Instagram, TikTok, and LinkedIn only allow one active link in the bio. If you're a copywriter and want to show your portfolio, pricing, order form, and reviews — one link is simply not enough.
This is where a link in bio comes in: it's a minimalist mobile page with all your links, which opens in a second and immediately gives the client everything they need to make a decision.
What is a link in bio for a copywriter? It's a single URL in your social media profile that leads to a page with all important links: portfolio, pricing, order form, messengers, and reviews. It replaces a separate business card website and costs significantly less.
What Should a Copywriter Put on Their Link Page?
You don't need to add everything. The client arrives with a specific question — give them the answer in 10 seconds.
- Portfolio or Google Docs with writing samples — first and foremost
- Pricing or a cost calculator — to filter out non-matching inquiries
- Order form or link to Telegram/Instagram Direct
- Client reviews — screenshots or a link to a reviews page
- Links to Freelancehunt, Djinni, Upwork profiles — if you get clients there
The optimal number is 4–6 links. More — and visitors get confused and click nothing.
How Does a Well-Configured Link in Bio Differ from a Basic Linktree?
Free aggregators offer minimal customization: a standard template, no analytics, with someone else's branding. For a copywriter who sells their own style and voice, this looks unprofessional.
| Feature | Basic Linktree | UniLink (free) |
|---|---|---|
| Custom design | Limited | Full (colors, fonts, photo) |
| Click analytics | Paid only | Included for free |
| Custom domain | Paid | Available on free plan |
| Watermark | On free plan | None |
| Order collection form | Not available | Built-in |
How to Create a Link in Bio for a Copywriter in 15 Minutes?
Registration takes one minute — just an email or Google account. After logging in, you immediately see the page builder.
- Upload an avatar or photo — it forms the first impression even before clicking
- Write a short description: "Copywriter for brands and entrepreneurs. I write sales copy, landing pages, and email campaigns."
- Add 4–6 links in the right order: portfolio → pricing → order → contacts
- Choose a theme or colors to match your brand
- Copy the URL and place it in your Instagram, TikTok, and LinkedIn bios
Important: check how the page looks on mobile — most clients will click through from their phone.
What Analytics Will Help a Copywriter Understand What Works?
Without numbers, it's impossible to know which link brings real clients. If you see that 80% of visitors click the pricing link but few orders follow — the problem is in the price or the wording, not the lack of traffic.
The minimum to track: clicks per link, total page visits, CTR from different platforms (if you use UTM parameters).
How Do Copywriters Use a Link in Bio to Sell Courses and Templates?
Besides services, many copywriters sell digital products: text templates, guides, mini-courses. A link in bio is a convenient way to drive traffic directly to the payment page, skipping unnecessary steps.
The flow is simple: post or Reels → link in bio → product description page → payment button. Each extra step takes away 20–40% of potential buyers, so the shorter the path — the higher the conversion.
Where Should a Copywriter Promote Their Link in Bio?
One link in the Instagram bio isn't enough — put it everywhere a potential client might find you.
- Instagram and TikTok — main channels for B2C copywriters, especially if you write for beauty, food, or lifestyle brands
- LinkedIn — for B2B copywriters writing for tech companies, startups, or e-commerce
- Telegram channel — add the link to the channel header if you have your own audience
- Freelancehunt or Upwork — in the "Portfolio Link" field, put your UniLink page instead of Google Docs
- Email signature — if you send cold proposals, add the link to your signature
The more entry points — the steadier the flow of new inquiries. And you only update one page, not a dozen different profiles.
Create your UniLink page for free →
Frequently Asked Questions
Do you need a website if you have a link in bio?
At the start of a career — no. A link in bio fully replaces a business card website: it shows your portfolio, contacts, and pricing. A full website makes sense when you want to rank in Google search results for your name or niche.
What link should go in the Instagram bio — a website or a link in bio?
A link in bio is always the better choice for Instagram, because it's optimized for mobile and lets you direct visitors to multiple destinations at once. A website is generally not adapted for this kind of traffic and shows too much irrelevant content.
How much does a link in bio cost for a copywriter?
Basic functionality is free on most platforms, including UniLink. Paid plans are needed if you want a custom domain, advanced analytics, or digital product sales directly from the page.
How often should you update your link in bio?
Check the relevance of links and the order of items every 1–2 months. If you're launching a promotion or new product — update immediately. Outdated information (e.g., old pricing) reduces client trust.
Can you track where clients come from?
Yes. Add UTM parameters to links you place on different social networks (e.g., ?utm_source=instagram). Then in the link page analytics you'll see which platform brings the most traffic and orders.
Does a link in bio work for TikTok copywriters?
Yes, and especially well. TikTok audiences click links impulsively — right after watching a video. If the page loads quickly and immediately shows a portfolio, the chance of getting an order is much higher than linking to a regular website.