- Use all available link slots layered: Contact info (3 Websites), Featured (link cards), About (auto-linked URLs), posts.
- Put primary URL (bio link tool or main site) in Featured section ??” most-clicked slot.
- Update Featured every 30-60 days. Stale content hurts.
- For multi-destination, use a bio link tool URL ??” single source of truth across slots.
1. Layer Your Links Strategically
| Slot | Visibility | Best for |
|---|---|---|
| Featured section | Inline at top | Active campaigns, launches |
| Contact info Websites | Behind tap | Stable reference URLs |
| About text URLs | In About section | Mission-aligned URLs |
| Post URLs | In feed posts | Time-sensitive promotion |
| Headline URL | Under name | Single high-priority URL (rare) |
2. Lead with Featured Section
Featured beats Contact info for click-through (inline visibility + image preview). Put your most-important conversion URL there.
Featured items show:
- Image preview (Open Graph image from destination).
- Title (auto-fetched from page).
- Optional description (you can override).
Optimise destination's Open Graph image and title for highest click-through.
3. Use Creator Mode
Creator mode makes Featured section more prominent. Enable for any creator, marketer, or salesperson.
4. Match Bio Identity to Goal
Headline + About + Featured should align toward one primary goal:
- Lead generation: Headline = your value prop. Featured = lead magnet (course, ebook, calculator).
- Brand building: Headline = thought leadership angle. Featured = best articles + newsletter.
- Hiring: Headline = company + role. Featured = company website + open roles page.
- Sales: Headline = ICP value prop. Featured = case studies + booking link.
5. Optimise Headline for Click-Through
Headline (under name) is what visitors see in search. Strong examples:
- "Designer + dev | Helping SaaS founders convert traffic 3?— faster | Newsletter ?†“"
- "VP Marketing at Acme | Sharing real-world growth tactics | Free playbook in featured"
- "Recruiter at TechCo | We're hiring engineers ??” see roles ?†“"
6. Pin Your Best-Performing Post in Featured
Pin your highest-engaged LinkedIn post. Visitors see your best work first. Social proof effect.
7. Refresh Featured Quarterly
- Stale Featured items hurt ??” outdated launches, broken links, old screenshots.
- Audit every 30-60 days.
- Replace lowest-converting items first.
8. Track Performance Per Slot
Use UTM utm_medium values per slot:
contact-infofeaturedaboutpost
Compare in GA ?†’ optimise top-performing slots.
9. Use Branded Short URL
Compare:
- Bad:
https://example.com/very-long-utm-tagged-url - Good:
unil.ink/yourname
Branded short URLs feel trustworthy + clean. Critical for LinkedIn (professional context).
10. Cross-Reference with Profile Goal
If your LinkedIn goal is hiring ?†’ Featured = open roles. If goal is lead-gen ?†’ Featured = lead magnet. Match URL to goal.
FAQ
What's the most important LinkedIn bio link slot?
Featured section ??” inline visibility + image preview gives highest click-through.
Should I use Creator mode?
Yes for creators, marketers, salespeople. It boosts Featured prominence.
How often should I refresh Featured?
Every 30-60 days. Stale content hurts.
Can I A/B test bio link slots?
Manually ??” change Featured URL, run for X weeks, compare clicks via UTM. Bio link tools may offer split testing on Pro.
Should I put the same URL in Contact info AND Featured?
Yes ??” layered visibility. Different visitors land on different slots.
- Featured section is highest-converting LinkedIn link slot.
- Layer URLs across Contact info + Featured + About + Posts.
- Use Creator mode for prominent Featured display.
- Refresh quarterly. Track per-slot via UTM.
- Use branded short URL for trust + cleanness.
Optimised LinkedIn bio link
UniLink: branded unil.ink/yourname URL + analytics + 60+ blocks ??” all free.
Try UniLink free ?†’