- Snapchat+ is Snapchat's $3.99/month subscription that unlocks 30+ exclusive features — including Story Rewatch indicator, Best Friends Forever, custom app icons, AI tools, and early access to new features.
- Most-loved features: see who rewatched your Story, pin a friend as #1 BFF, custom Bitmoji backgrounds, and ad-free browsing.
- Subscription is monthly, yearly, or lifetime — yearly costs ~$30 (saves ~$18), lifetime costs ~$60 (one-time).
What Is Snapchat+?
Snapchat+ launched in mid-2022 as Snapchat's premium subscription. For around $3.99/month (prices vary by region), you unlock features not available on the free tier — most of them quality-of-life improvements rather than core functionality.
By 2026, the feature list has grown to 30+ exclusive perks, with new ones added periodically.
Top Snapchat+ Features in 2026
Social & Friend Insights
- Story Rewatch Indicator. See who rewatched your Story — up to 8 most recent rewatches per Story.
- Best Friends Forever. Pin one friend as #1 BFF regardless of snap activity.
- Friend Solar System. Visual representation of your relationship rank with each friend (sun, planets).
- Snapchat+ Badge. Gold star icon next to your username — visible to friends.
Customization
- Custom App Icons. Choose from 50+ icon designs (rotating monthly).
- Custom Notification Sounds. Set unique alerts per friend.
- Custom Bitmoji Backgrounds. Animated backgrounds behind your Bitmoji.
- Story Backgrounds. Add custom colours/patterns behind text-only Stories.
- Custom Emojis for Streaks. Replace 🔥 with any emoji you choose.
AI & Productivity
- My AI Pin to Top. Snapchat's AI chatbot becomes always-accessible at the top of your chat list.
- Dream Lenses. AI-generated reimaginings of your selfies — exclusive Snapchat+ AR effects.
- AI Story Suggestions. Snapchat's AI suggests captions for your Stories.
Security & Privacy
- Story Boost. Push your Stories higher in friends' Story feed.
- Hide Time Active. Mask "active" indicators in chats.
- Plus-Only Stories. Post Stories visible only to other Snapchat+ subscribers.
Other Perks
- Early access to beta features before they roll out to everyone.
- Exclusive Bitmoji outfits. Premium-only wardrobe.
- Ad-reduced experience. Fewer ads in the Discover feed and Stories.
Snapchat+ Pricing (2026)
| Plan | Price (US) | Per-month |
|---|---|---|
| Monthly | $3.99 | $3.99 |
| Yearly | ~$29.99 | ~$2.50 |
| Lifetime (one-time) | ~$59.99 | $0 ongoing |
Yearly typically saves ~38%. Lifetime pays for itself after about 15 months and never expires (until/unless Snapchat sunsets the program).
Is Snapchat+ Worth It?
For casual users: probably not. Most people use Snapchat for daily friend snaps and Stories — features that work fully on the free tier.
For power users / creators: yes, especially if you care about:
- Story Rewatch Indicator — useful for understanding which Stories your audience returns to.
- Story Boost — better organic Story reach with friends.
- Custom app icons / sounds — quality-of-life polish.
How to Subscribe to Snapchat+
Open your Snapchat profile
Tap your Bitmoji in the top-left corner.
Tap "Snapchat+"
It's near the top of your profile, with a gold star icon.
Choose plan and confirm
Select monthly, yearly or lifetime. Payment processes through your phone's app store (Apple/Google).
Frequently Asked Questions
How much is Snapchat+?
$3.99/month, ~$30/year, or ~$60 for lifetime in the US. Prices vary by region.
Can I cancel Snapchat+?
Yes — cancel anytime through your Apple App Store or Google Play subscription settings.
Does Snapchat+ remove all ads?
No, but it reduces ads in Discover feed and Stories. Some sponsored content still appears.
What is the Story Rewatch indicator?
A Snapchat+ feature that shows you up to 8 most recent rewatches per Story — useful for seeing who's returning to your content.
Is Snapchat+ available worldwide?
Yes, in most countries. Pricing and feature availability vary by region.
Key Takeaways
- Snapchat+ unlocks 30+ premium features for ~$3.99/month.
- Top features: Story rewatch indicator, BFF pinning, custom app icons, AI tools.
- Yearly saves ~38%; lifetime pays for itself after 15 months.
- Worth it for power users; casual users probably don't need it.