- Linktree is a general-purpose link-in-bio. You can link to a store, but the page isn't optimised for purchase intent.
- Stan Store is a digital-products storefront disguised as a link-in-bio — checkout-first design, integrated delivery, customer email capture.
- Pick Linktree if you have many destinations (videos, store, newsletter). Pick Stan Store if your main income is selling 1–3 digital products.
Quick Comparison
| Feature | Linktree | Stan Store |
|---|---|---|
| Free plan | Yes | 14-day trial only |
| Cheapest paid | $5/mo | $29/mo |
| Built-in checkout | Limited | Yes — full storefront |
| Course / coaching delivery | No | Yes — built-in |
| Customer email list | No | Yes — built-in CRM |
| Multi-destination layout | Yes | Limited |
| Best for | General link-in-bio | Selling digital products |
What Stan Store Does Best
Selling. Stan's whole UX is built around purchase. You upload a course, e-book, coaching session or template, set a price, and Stan handles checkout, delivery, customer follow-up. Conversion rates on product pages are high because the page is the purchase funnel.
Stan also captures customer email automatically and lets you message them later — useful for upsells and product launches.
Where Stan Store Falls Short
- No free plan. 14-day trial then $29+/mo. If you sell occasionally, that's a lot.
- Multi-destination is awkward. If your bio link points at videos + store + newsletter + sponsors, Stan's storefront UI fights you.
- Storefront branding. Stan pages all look like Stan stores — recognisable, but not unique.
What Linktree Does Best
General-purpose link-in-bio. Vertical button list, fast setup, large free tier. If selling is one of several things you do, Linktree handles the mix without forcing every link into a checkout flow.
When to Pick Stan Store
- You sell 1–3 specific digital products as your main income.
- You want integrated checkout, delivery, and customer email.
- $29/mo is justified by the conversion lift.
When to Pick Linktree
- You have many destinations and selling is one of several.
- You sell occasionally rather than as your main business.
- Free plan with branding is acceptable.
The Hybrid: Use Both
Many creators run UniLink or Linktree as their main bio link, with one button on that page pointing to their Stan Store for the actual course checkout. Best of both: clean multi-destination bio + purchase-optimised product pages.
Frequently Asked Questions
Is Stan Store free?
14-day trial only. After that, $29/mo minimum.
Can I sell digital products with Linktree?
Yes — via embedded Gumroad, Stripe checkout links, or Linktree's commerce integrations on Pro tier.
Which converts better?
Stan Store, for purchase-intent traffic. Linktree, for multi-purpose traffic.
Can I migrate from Stan Store to Linktree?
Yes — copy your product links manually. You keep your customer list separately.
Key Takeaways
- Stan Store wins for selling 1–3 digital products as primary income.
- Linktree wins for general multi-destination link-in-bio.
- Many creators use both — UniLink/Linktree as bio link, Stan as course checkout.