The Unlock Block is a UniLink block that hides exclusive content behind a condition — such as a password, email submission, or payment — so you can reward your most engaged followers with gated experiences.
What is the Unlock Block?
The Unlock Block lets you create a layer of exclusivity on your UniLink page. Content behind the block is only revealed once a visitor meets the unlock condition you define. This is powerful for creators offering VIP content, exclusive discount codes for email subscribers, password-protected resources for paying members, or any experience you want to reserve for a specific audience. It turns your public page into a multi-tier experience that rewards loyalty and drives action.
How to Add the Unlock Block
- Log in to your UniLink Dashboard
- Open your page editor
- Click Add Block (+)
- Select Unlock
Configuration Options
- Unlock Type — Choose how visitors unlock the content: by entering a password, submitting their email, or completing a payment.
- Lock Label — Customize the text on the locked state, such as "Members Only" or "Enter Password to Access."
- Unlock Prompt — Write a short message explaining what is inside and why it is worth unlocking to increase the conversion rate on the gate.
- Hidden Content — Set what gets revealed after unlocking — a link, a download, a discount code, a video, or any other block content.
- Password — If using password protection, set a secure code to share with your intended audience.
- Thank You Message — Configure a message shown immediately after a successful unlock to guide the visitor to their next step.
Best Practices
- Make the locked content genuinely worth the unlock — if visitors feel deceived by underwhelming content behind the gate, they lose trust in your brand.
- Use the email gate version as a subtle list-building tool by framing the unlock as a subscriber perk rather than a barrier.
- Tease the value of what is inside in your unlock prompt without fully revealing it — curiosity is one of the most powerful motivators for taking action online.