TL;DR:
- Find the tweet ?†’ tap "..." menu ?†’ Pin to your profile. The pinned tweet stays at the top of your profile feed.
- One pinned tweet at a time. To pin a different one, the previous unpins automatically.
- Pinned tweet often drives more clicks than the bio link Website field ??” use it for your highest-converting CTA.
Step-by-Step
1
Open X ?†’ find the tweet you want to pin (your own only).
2
Tap the "..." (More) menu in the top-right of the tweet.
3
Tap Pin to your profile.
4
Confirm. The tweet now appears at the top of your profile feed labelled "Pinned".
What Makes a Great Pinned Tweet
| Element | Why it matters |
|---|---|
| Strong hook in first line | First 2 lines visible without expansion |
| Clear CTA | Tells visitors what to do |
| One link maximum | Multiple links dilute action |
| Visual element (image / video / GIF) | Stops the scroll |
| Updated every 30-60 days | Avoid stale content |
Examples of High-Converting Pinned Tweets
Mini-bio with link
Hi ??‘‹ I'm Alex. I help SaaS founders convert traffic 3?— faster.
Free 7-day course ?†’ unil.ink/alex
(12k+ subscribers; 4.9/5 stars)
Hero offer with link
My new course on building products people pay for is live.
Save 30% this week ?†’ unil.ink/course
Reply with questions.
Social proof + link
3,847 founders have used this checklist to fix their pricing.
It's free ?†’ unil.ink/checklist
Worth 5 minutes.
Pinned Tweet vs Bio Link Website Field
| Feature | Pinned tweet | Website field |
|---|---|---|
| Visibility | Top of feed (with full content) | Below bio (small icon) |
| Word count | Up to 280 chars (free) / 25K (Premium) | URL only |
| Visual options | Image, video, GIF | ??” |
| Click tracking | X Analytics shows tweet engagement | X tracks via t.co |
| Editable later? | Premium: 5-min edit window after posting | Yes, anytime |
Use both: Pinned tweet for context-rich pitch + link; Website field for quick "primary URL" reference.
Updating Your Pinned Tweet
To swap pinned tweets:
1
Find the new tweet you want pinned.
2
"..." ?†’ Pin to your profile.
3
The old pinned tweet auto-unpins. Only one pin allowed at a time.
To Unpin (No Replacement)
1
Find the currently-pinned tweet on your profile.
2
"..." ?†’ Unpin from your profile.
3
Profile feed reverts to chronological without a pin.
Common Issues
| Problem | Fix |
|---|---|
| "Pin to profile" missing | Update X app. Tweet may need to be your own (can't pin others'). |
| Pinned tweet not showing | App cache. Force-quit, reopen. |
| Pinned tweet keeps unpinning | Possibly violated policy or you accidentally re-pin a different one. |
FAQ
How do I pin a tweet on X?
Find the tweet ?†’ "..." ?†’ Pin to your profile.
Can I pin someone else's tweet?
No ??” only your own.
How many tweets can I pin?
One at a time. Pinning a new one auto-unpins the old.
Does pinning a tweet boost reach?
Indirectly ??” pinned tweets get more views from profile visitors. No documented algorithmic boost on the tweet itself.
Should I pin a tweet with my bio link?
Yes if you want to highlight a specific CTA. Pinned tweet drives clicks better than passive bio link.
Key Takeaways
- Pin a tweet via "..." ?†’ Pin to your profile.
- One pin at a time. Newer pin replaces older.
- Pinned tweet drives more clicks than bio link ??” use for hero CTA.
- Update every 30-60 days to keep fresh.
Branded URL for your pinned tweet
UniLink: unil.ink/yourname ??” clean, memorable URL for X pinned tweets and bio link.
Try UniLink free ?†’