- Twitch lets you add unlimited social links via Settings → Channel → Social Links. They appear on your channel page under “About.”
- Custom panels (below the stream) allow you to add any link with a clickable image — best for sponsorships, donations, Discord, and merch.
- For multiple links in one place, point a panel to a link-in-bio page (e.g., UniLink) — every link tracked with analytics.
Method 1 — Add Social Links to Your Twitch Profile
- Log in to twitch.tv.
- Click your avatar → Settings.
- Channel and Videos tab → Brand section.
- Scroll to Social Links.
- Click Add Social Link.
- Choose a platform (Twitter/X, Instagram, TikTok, YouTube, Discord, Steam) or Custom.
- Paste the URL and add a name.
- Save.
Social links appear on your channel page under the “About” section.
Method 2 — Add Links via Twitch Panels
Panels below the stream — each can be a clickable image with a link.
- Go to your channel page (twitch.tv/yourname).
- Toggle Edit Panels.
- Click +.
- Upload an image (320 px wide, up to 2.9 MB).
- Add a panel title and description.
- Paste your link into the Image Links to field.
- Submit.
Panel ideas: Discord, donations, merch, sponsor codes, gear list, schedule, latest YouTube video, link-in-bio.
Method 3 — Link in Stream Title or Pinned Chat
For temporary or stream-specific links:
- Add a link to the stream title (visible above the stream).
- Pin a chat message with a link (mods can pin via /pin for Affiliate+).
- Use a !command via Nightbot or Streamlabs Cloudbot — viewers type !discord, !merch, !sponsor and the bot replies with the link.
How Many Links Can You Add on Twitch
| Location | Limit |
|---|---|
| Social Links (profile) | Unlimited (in practice ~10) |
| Custom panels | Up to 10 panels |
| “About” section | Text + 1 link |
| Stream title | 140 characters — fits 1 link |
What Links to Add on Twitch
- Discord — community, off-stream activity.
- Donations/tips — Streamlabs, StreamElements, Ko-fi.
- YouTube — highlights, VOD archive.
- Merch — clothing, accessories.
- Sponsor codes — affiliate links for gear, software, energy drinks.
- X / Instagram / TikTok — social cross-promotion.
- Schedule/About — when you’re live, what you stream.
- Email newsletter — direct audience ownership.
Why Use a Link-in-Bio on Twitch
Adding 8 separate panels and 8 separate links works — but each viewer has to find the right one.
One link-in-bio (like UniLink) consolidates everything:
- One link in your stream title, panel, and chat command.
- All destinations under one URL — Discord, merch, YouTube, sponsor codes.
- Analytics on every link — see what Twitch viewers actually click.
- Update once — it reflects everywhere.
How to Set Up a Link-in-Bio for Twitch
- Sign up at unil.ink (free).
- Choose a handle — matching your Twitch name if available.
- Add blocks: Discord, YouTube, merch, sponsors, donations.
- Pick a theme that fits your brand.
- Copy your URL (e.g., unil.ink/yourname).
- Add it to:
- Twitch panel (“All My Links”).
- Social Links (Custom).
- Stream title.
- !links chat command.
Frequently Asked Questions
Can I add a clickable link in my Twitch bio?
Yes — Settings → Channel → Social Links lets you add unlimited clickable links.
Why is my Twitch link not clickable?
Plain text in the About section is not clickable — it’s just text. Use Social Links or panels instead.
How many panels can I add on Twitch?
Up to 10 custom panels.
Can I add a link in the stream title?
Yes — paste a URL into the title (140 characters). It’s visible above the stream while you’re live.
What is the best link for a Twitch bio?
For most streamers — one link-in-bio URL that covers Discord, YouTube, merch, sponsors, and donations.
key takeaways
- Add clickable social links via Settings → Channel → Social Links.
- Add custom panels (up to 10) below the stream.
- Use !command bots for chat-triggered link responses.
- Consolidate everything under one link-in-bio URL for clean branding and analytics.
One link. Everything you promote.
UniLink turns Twitch panels, stream titles, and social bios into one clean page — with analytics on every click. Free.