TL;DR:
- Bluesky bio supports auto-linked URLs in the description (256 chars). No dedicated Website field ??” paste URL directly in bio.
- For Verified accounts, add a website card via DNS verification ??” shows large preview card on profile.
- For multi-destination, use a bio link tool URL.
Bluesky Bio Layout
- Profile picture, display name, @handle (e.g.,
@yourname.bsky.social). - Bio description (256 characters with auto-linked URLs).
- Optional banner image.
- Verified domain badge (if you've claimed your handle via DNS).
Step-by-Step
1
Open Bluesky ?†’ tap your profile.
2
Tap Edit Profile.
3
In Description field, paste your URL (with
https:// prefix for reliable auto-linking).
4
Save.
Auto-Linking Rules
- URLs starting with
https://auto-link reliably. - Bare domains (
example.com) usually auto-link too. - Compatible apps (the official client + most third-party Bluesky apps) render them clickable.
Bluesky's Custom Domain Handle
Unique to Bluesky: you can set your handle to your custom domain. Instead of @yourname.bsky.social, become @yourname.com.
1
Bluesky Settings ?†’ Account ?†’ Change handle.
2
Pick "I have my own domain".
3
Add a TXT record to your domain DNS (Bluesky provides the value).
4
Save. Your handle becomes
@yourname.com.
This verifies your domain ownership (a different "verification" than legacy social-network checkmarks). Visitors see your custom domain handle as a trust signal.
Pinned Post with Link
Like X / Threads, you can pin a post:
- Pinned post can contain URL.
- Visible at top of profile.
- Often drives more clicks than bio body URL.
Recommended Setup
- Bio body description with
https://unil.ink/yourname(or your bio link tool URL). - Pinned post with hero CTA + link.
- Custom domain handle if you have a website (trust signal).
FAQ
Does Bluesky have a Website field?
No dedicated field. Add URL in bio body (auto-linked).
How long can my Bluesky bio be?
256 characters.
Can I have a custom domain handle on Bluesky?
Yes ??” verify via DNS TXT record. Replaces @you.bsky.social with @yourname.com.
Does Bluesky bio link drive significant traffic?
Smaller user base than X / Instagram (~25M as of 2026). Click-through rate per visitor is high but absolute volume is lower.
Are Bluesky links nofollow?
Generally yes ??” Bluesky doesn't currently pass authority via bio links.
Key Takeaways
- Add URL to bio body description (256 chars).
- Auto-linked with prefix.
- Custom domain handle is unique to Bluesky ??” strong trust signal.
- Pin a post with link for higher click-through.
Bio link for Bluesky
UniLink: unil.ink/yourname ??” fits in 256-char bio with room for context.
Try UniLink free ?†’