- Twitch lets you add unlimited social links via Settings → Channel → Social Links. They show on your channel page below the About section.
- Custom panels (under your stream) let you add any link with a clickable image — best for sponsorships, donation pages, Discord, merch.
- For multiple links in one place, point one panel to a link-in-bio page (e.g., UniLink) — every link is trackable so you know which one converts.
Method 1 — Add Social Links to Your Twitch Profile
- Log into twitch.tv.
- Click your avatar (top right) → Settings.
- Go to the Channel and Videos tab → Brand section.
- Scroll to Social Links.
- Click Add Social Link.
- Pick a platform (Twitter/X, Instagram, TikTok, YouTube, Discord, Steam, Twitter, etc.) or use Custom.
- Paste your URL and add a label.
- Click Save.
Your social links appear on your channel page, just below your "About" section.
Method 2 — Add Links via Twitch Panels
Panels appear below your stream. Each panel can be a clickable image with a link.
- Go to your channel page (twitch.tv/yourname).
- Toggle Edit Panels ON (top right of the About section).
- Click the + icon to add a new panel.
- Upload an image (320x recommended size, max 2.9 MB).
- Add a panel title and description.
- Paste your link in the Image Links to field.
- Click Submit.
Panel ideas: Discord, donation page, merch store, sponsor codes, gear list, schedule, latest YouTube video, link-in-bio page.
Method 3 — Add a Link in Stream Title or Pinned Chat Message
For temporary or stream-specific links (e.g., charity stream donation, Kickstarter, latest video):
- Add the link to your stream title (visible above your stream while you're live).
- Pin a chat message with the link (mods can pin via /pin command on Affiliate+ accounts).
- Use !command via Nightbot or Streamlabs Cloudbot — viewers type !discord, !merch, !sponsor and the bot replies with your link.
How Many Links Can You Add to Twitch?
| Location | Limit |
|---|---|
| Social Links (profile) | Unlimited (practical max ~10) |
| Custom Panels | Up to 10 panels |
| About section | Plain text + 1 link description |
| Stream title | 140 char total — 1 link fits |
What Links Should Twitch Streamers Add?
- Discord — community hub, off-stream engagement.
- Donations / tips — Streamlabs, StreamElements, Ko-fi.
- YouTube — highlights, VOD archive.
- Merch — apparel, accessories.
- Sponsor codes — affiliate links for gear, software, energy drinks.
- X / Instagram / TikTok — social cross-pollination.
- Schedule / about — when you're live, what you stream.
- Email newsletter — direct audience, not algorithm-dependent.
Why Use a Link-in-Bio Page on Twitch?
Adding 8 separate panels and 8 separate social links works — but every viewer has to find the right one.
A single link-in-bio (like UniLink) consolidates everything:
- One link in your stream title, panel, and chat command.
- All your destinations behind one URL — Discord, merch, YouTube, sponsor codes.
- Click analytics on every link — see which one Twitch viewers actually use.
- Update once → reflects everywhere.
How to Set Up a Link-in-Bio for Twitch
- Sign up at unil.ink (free).
- Pick a username — match your Twitch handle if available.
- Add link blocks: Discord, YouTube, merch, sponsors, donation page.
- Pick a theme matching your stream branding.
- Copy your URL (e.g., unil.ink/yourname).
- Add it to:
- A Twitch panel ("All My Links" with your branding image).
- Your social links section ("My Links" custom entry).
- Your stream title (when promoting it).
- !links chat command.
Frequently Asked Questions
Can you add a clickable link to your Twitch bio?
Yes — Settings → Channel → Social Links lets you add unlimited clickable links to your profile.
Why isn't my Twitch link clickable?
Plain links in your About text are not clickable — they're just text. Use the Social Links section or panels instead, which support clickable URLs.
How many panels can you add to Twitch?
Up to 10 custom panels per channel.
Can you add a link in stream title on Twitch?
Yes — paste any URL into your stream title (140 characters total). Visible above your stream while you're live.
What's the best link to add to your Twitch bio?
For most streamers: a single link-in-bio URL covering Discord, YouTube, merch, sponsors, and donations. One link, everything in one place, with click tracking.
Key Takeaways
- Add clickable social links via Settings → Channel → Social Links.
- Add custom panels (up to 10) below your stream for any link.
- Use !command bots for chat-triggered link replies.
- Consolidate everything behind one link-in-bio URL for cleaner branding and click tracking.
One link. Everything you promote.
UniLink turns your Twitch panels, stream titles, and social bios into one clean page — with analytics on every click. Free forever.