How to Add a Link to Your Facebook Profile or Page (2026 Guide)



How to Add a Link to a Personal Facebook Profile

1. Open facebook.com, click your profile.
2. Click About.
3. In the left menu, click Contact and basic info.
4. Scroll to Websites and social links.
5. Click + Add a website.
6. Paste your URL.
7. Set audience (Public recommended).
8. Save.

Facebook supports unlimited websites in this section. They appear on your About page as clickable links.

How to Add a Link in Facebook Bio (Featured "Bio" Field)

Facebook also has a short bio (description) at the top of your profile:

1. Profile → Edit Bio (under your photo).
2. Type up to 101 characters.
3. Paste a URL — Facebook auto-detects and makes it clickable.
4. Save.

The bio appears below your name on your profile, visible to everyone.

How to Add a Link to a Facebook Page

Facebook Pages have multiple ways to add links:

1. Page Call-to-Action Button

1. Open your Page.
2. Click the + Add a Button below your cover image.
3. Choose action (Book Now, Contact Us, Shop Now, Learn More, Sign Up, Send Message, etc.).
4. Add the destination URL.
5. Save.

The CTA button is front and center on your Page — the most visible link.

2. Page About Section

1. Page → About.
2. Click pencil icon next to Website (or "Add Website").
3. Paste URL.
4. Save.

Pages support multiple websites in About.

3. Page Bio

Same as personal profiles — Pages have a 101-char bio field. URLs auto-clickable.

Facebook Profile / Page Limits

Field	Limit	Clickable URLs?
Profile bio	101 chars	Yes (auto-detected)
Page bio	101 chars	Yes
Profile websites (About)	Unlimited	Yes
Page websites (About)	Unlimited	Yes
Page CTA button	1 button, 1 URL	Yes
Page description (intro)	255 chars	Yes
Profile intro	~200 chars	Plain text

How to Make Your Facebook Link More Visible

1. Pin a post with your top links at the top of your profile/Page.
2. Add link to cover photo — tag the photo with your URL in the description.
3. Update bio (101 chars) with your link — appears prominently.
4. CTA button on Pages — the most clicked link.
5. Featured collections (personal profiles) — showcase posts containing key links.

Why Use a Link-in-Bio for Facebook?

Facebook gives you many ways to add links, but the most prominent (CTA button on Pages, bio field) only support 1 URL. A link-in-bio fixes this:

• 1 short URL fits in Facebook's 101-char bio.
• Behind that URL: unlimited destinations (your other socials, courses, store, podcast).
• Click analytics show what your Facebook audience actually visits.
• Update once, reflects everywhere on Facebook (bio, pinned post, About).

Facebook Posts and Links

Posts support unlimited links. But Facebook's algorithm penalizes posts with external links — they get 30-50% less reach than text/image-only posts.

Workarounds:

• Post text/image first (no link).
• Add the link as a comment on your own post.
• Use Facebook Stories for time-sensitive links (less algorithmic penalty).

Frequently Asked Questions