TL;DR: To add a link to your Facebook profile, go to Edit Profile → About → Website and paste your URL. For Facebook Pages, use Edit Page Info → Website, and add a Call-to-Action button for maximum visibility. Using a UniLink page lets you turn that single link slot into a hub for all your content and channels.
A Facebook bio link is a website URL added to your Facebook profile's About section or Page info, visible to anyone who visits your profile or Page.
Facebook is still one of the most-used platforms for local businesses, community groups, and the 30-to-55 audience across the United States. A single, well-placed link on a profile or Page can send that audience straight to a booking form, a shop, a newsletter, or a link hub. This guide covers every place Facebook lets you add a link, the exact steps on desktop and mobile, and how to squeeze more clicks out of the link once it is live.
Where can you add a link on Facebook?
Facebook offers four distinct places to add a link, and each behaves differently. Knowing which slot is clickable, which is text-only, and which is the most visible saves a lot of wasted effort.
- Personal profile Website field: Found in the About section under Contact and basic info. It is fully clickable and appears on the profile's About tab.
- Facebook Page Website field: Found in Edit Page Info. It shows in the Page's About area and is clickable for every visitor.
- Page Call-to-Action button: A large, high-contrast button near the top of a Page such as Book Now, Visit Website, or Shop Now. It is the single most visible link on Facebook.
- Intro / Bio text box: A short line of text on a personal profile, capped at 101 characters. Any URL typed here shows as plain text and is not clickable.
The takeaway is simple. Put the real, clickable link in the Website field or the Page button, and treat the Intro bio as supporting copy rather than a working link. Many people lose clicks by pasting a URL into the 101-character Intro box and assuming visitors can tap it, when in reality that text does nothing. Reserve the Intro line for a short description that points people toward the button or About link instead.
How do you add a website link to your Facebook personal profile?
A personal profile stores its link in the About section, and the field is clickable for anyone who visits. The steps differ slightly between desktop and mobile, so both are covered below.
On desktop:
- Open facebook.com and click your profile picture to open your profile.
- Click Edit profile under your name and cover photo.
- Scroll to the Websites and social links or About section and select Add.
- Paste your full URL, including the https:// prefix, so Facebook treats it as a live link.
- Set the audience to Public so visitors who are not friends can still see and click it.
- Click Save.
On the mobile app:
- Tap the menu icon, then tap your name to open your profile.
- Tap Edit profile.
- Scroll to Links or Websites and tap Add.
- Enter the full URL with https:// and confirm the audience is set to Public.
- Tap Save.
Once saved, the link appears on the About tab of the profile. Visitors tap it to open the destination in their browser. A UniLink URL works especially well here because it stays short, stays the same, and can point to many things at once.
How do you add a website link to a Facebook Page?
A Facebook Page stores its link in Edit Page Info and can also display a Call-to-Action button. Pages are built for businesses and creators, so their link options are more prominent than a personal profile's.
- Open your Page and switch into Page view if Facebook prompts you.
- Open Settings, then find Page info or Edit Page Info.
- Locate the Website field and paste your full URL with https://.
- Save the change, and the link appears in the Page's About section.
To add the more visible Call-to-Action button:
- Go to the top of your Page, near the profile image and Page name.
- Click Add a button or Edit button if one already exists.
- Choose an action such as Visit Website, Book Now, Shop Now, or Contact Us.
- Paste the destination URL and save.
The button then shows on both desktop and mobile, giving visitors an obvious next step the moment they land on the Page. For a small business, this button is often more valuable than any post, because it captures intent from every person who checks the Page before deciding to buy or book. Keep the Website field and the button pointed at the same well-organised destination so the Page never sends traffic to a dead end.
What is the Facebook Page Call-to-Action button?
The Facebook Page Call-to-Action button is a prominent button at the top of a Page that sends visitors to a specific action or link. It is the most visible link slot Facebook offers, and it appears above the fold on both desktop and the mobile app.
Common button options include Book Now for appointments, Visit Website for general traffic, Shop Now for stores, Contact Us for enquiries, and Sign Up for newsletters or events. Because the button sits directly under the Page name, it drives far more direct traffic than a link buried in the About section. A local business that wants bookings, or a creator who wants sign-ups, should always configure this button rather than relying on the Website field alone.
What should you link to from your Facebook profile or Page?
The best link is the one that does the most work from a single slot. A plain website sends visitors to one destination, while a UniLink page turns that one slot into a hub for everything you want to share.
| Capability | Link to website | Link to UniLink page |
|---|---|---|
| Multiple links | One destination only | Unlimited links from one URL |
| Sell products | Needs a full store setup | Product blocks and shop links built in |
| Newsletter | Separate landing page needed | Email capture block on the page |
| Events | Manual page updates | Event and schedule blocks |
| Track clicks | Requires extra analytics tools | Built-in click analytics |
| Update without changing URL | URL may change per page | Same link, edit contents anytime |
For most profiles and Pages, a UniLink hub is the stronger choice because Facebook only gives one prime link slot, and that slot should open the door to everything rather than a single page.
Create your Facebook link-in-bio page with UniLink — free →
How do you get more clicks from your Facebook bio link?
Adding the link is only half the job, because visibility drives clicks. A few habits turn a static link into a steady traffic source.
- Pin a post that features the link: A pinned post sits at the top of a profile or Page, so mention the link there and add it to the post text.
- Use Facebook Stories: Add a link sticker to Stories so followers can tap through directly, and repost the Story regularly.
- Mention it in comments: When people ask where to buy or sign up, reply with the link in the comments of relevant posts.
- Add the link to your Page button: The Call-to-Action button outperforms the About field, so keep it pointed at your main destination.
- Keep the URL short and memorable: A short UniLink handle is easy to type, easy to say in a video, and easy to trust.
Consistency matters more than any single trick. Mention the link across posts, Stories, and comments so followers always know where to go.
To understand the broader idea behind a single hub link, read what is a link in bio. If you are comparing tools, see the best free Linktree alternative for 2026.
Frequently asked questions
How do I add a website to my Facebook profile?
Open your profile, click Edit profile, scroll to the Websites or About section, add your full URL with https://, set the audience to Public, and save. The link then appears on your About tab.
Is the Facebook bio link clickable?
The link in the Website field of a profile or Page is clickable, and so is the Page Call-to-Action button. A URL typed into the Intro bio text box is not clickable and shows as plain text only.
How do I add a Call-to-Action button to my Facebook Page?
Go to the top of your Page, click Add a button, choose an action such as Visit Website or Book Now, paste the destination URL, and save. The button then appears on desktop and mobile.
How many links can I add to Facebook?
A personal profile allows several website links in the About section, while a Page has one main Call-to-Action button plus website fields. To share many links from one slot, point that slot at a UniLink page.
How do I change my Facebook website link?
Return to Edit profile for a personal account or Edit Page Info for a Page, remove or edit the existing URL, paste the new one, and save. Using a UniLink URL avoids this step because you edit the page contents without ever changing the link.
What is the best link to put on a Facebook Page?
The best link is one that leads to everything you offer rather than a single page. A UniLink hub lets a Page button open a menu of shops, bookings, events, and content from one short URL.
Can I track who clicks my Facebook profile link?
Facebook does not report clicks on a plain website field. A UniLink page includes built-in click analytics, so you can see how much traffic your Facebook profile or Page actually sends.