TL;DR:
- Button design = action verb, contrast, padding, hover state. Target 60-90% CTR per visitor.
Button Best Practices
- Action verb start ("Watch", "Get", "Shop").
- Strong contrast vs background.
- Generous padding (12-16px).
- Hover/tap state (subtle scale or colour shift).
- Consistent sizing (avoid mixing oversized + small).
- Icons reinforce action.
- Mobile-first touch targets (44px+ minimum).
Common Mistakes
- "Click here" ??” 0% information.
- Tiny buttons on mobile.
- Low contrast.
- Inconsistent sizes.
- Too many buttons (analysis paralysis).
Key Takeaways
- Action verbs + contrast + padding + hover state.
- 44px+ touch targets.
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