- On Facebook, "link in bio" usually refers to the Website field on a personal profile or the website link on a Facebook Page. It's clickable, but Facebook's UI hides it differently from Instagram or TikTok.
- For Facebook Pages, the website link sits under the page name and "About" tab. For personal profiles it's in the Intro section. For Facebook Reels and posts, captions are clickable, so creators rely on bio links less than on Instagram.
- The phrase "link in bio" is more an Instagram/TikTok convention than a native Facebook one ??” but Facebook supports the same idea via profile/page link fields.
Where Is the Link in Bio on Facebook?
Facebook is structured differently from Instagram or TikTok. Where the "link in bio" sits depends on whether you're looking at:
- A Facebook Page (business, brand, creator) ??” website link sits in the About tab and often appears under the page name on desktop.
- A personal profile ??” website link sits in the Intro section, configurable from "Edit details".
- A Facebook Group ??” admins can add a website link to the group description.
Unlike Instagram (where the bio link is the only clickable URL from feed posts), Facebook makes URLs in posts clickable too. That changes how creators use the bio link entirely.
Why "Link in Bio" Matters Less on Facebook
Three differences with Instagram and TikTok:
- Captions are clickable. A URL pasted into a Facebook post is rendered as a tappable link with a preview card. No "link in bio" workaround needed.
- Posts can have CTA buttons. Facebook Pages can attach Shop Now / Book Now / Sign Up buttons directly to posts.
- Multiple websites supported. Pages can list multiple websites and contact methods in the About tab.
So when someone does say "link in bio" on Facebook, they usually mean the page's website link ??” but they could also be cross-posting from Instagram and just kept the phrase out of habit.
How to Find the Link in Bio on a Facebook Page
Open the page
Tap the page name from anywhere in Facebook to open the page profile.
Tap About
The About tab is below the page header on mobile or in the left sidebar on desktop. Scroll to "Contact info" ??” the website URL is listed there.
Tap the URL
Tap to open in Facebook's in-app browser (or external browser if you have that setting).
How to Add a Link to Your Facebook Page Bio
Open Page settings
From your page, tap the three-dot menu ?†’ Edit page info (or open Settings ?†’ Page details on desktop).
Find the Website field
Scroll to "Contact info" or "Websites and social links". Paste your link-in-bio URL here.
Save
Tap Save. The URL appears in the About tab immediately and may be promoted to the page header on mobile.
How to Add a Link to a Personal Facebook Profile
Personal profiles support a Website field in the Intro section:
- Open your profile.
- Tap "Edit details" (under your bio).
- Scroll to "Websites and social links".
- Paste your URL.
- Tap Save.
The URL becomes visible to friends (or anyone, depending on privacy) under your Intro section.
"Link in Bio" on Facebook Reels
Facebook Reels work like Instagram Reels ??” captions are mostly tappable, but call-to-action buttons matter more than bio links. If a creator says "link in bio" on a Facebook Reel, they typically mean either:
- The Page's website link (visible under page name and in About).
- A link they've pasted in the caption itself.
Why Facebook's Bio Link Is Less Conversion-Critical
For most creators, the Facebook bio link does less work than the Instagram or TikTok bio link because:
- Posts can carry their own clickable URLs and CTA buttons.
- Page audiences skew older and use Facebook differently from Instagram audiences.
- Facebook's algorithm rewards posts with on-platform engagement; bio-link clicks aren't a primary signal.
That said, having a clean, current bio link still matters for legitimacy. A page with a working Website field reads as more professional than one without.
Frequently Asked Questions
What does "link in bio" mean on Facebook?
It's the website URL on a Facebook Page or personal profile, found in the About tab or Intro section. It's clickable, like on Instagram, but Facebook also makes URLs in posts clickable, so the bio link is less critical.
How do I find a link in bio on a Facebook Page?
Open the page ?†’ tap About ?†’ scroll to Contact info or Websites ?†’ tap the URL.
Are Facebook captions clickable?
Yes. Unlike Instagram and TikTok, Facebook makes URLs pasted into post captions clickable with a preview card.
Can I have multiple links in my Facebook Page bio?
Yes ??” pages support multiple websites and social links in the Contact Info section. Personal profiles allow one website at a time in the Intro field.
How do I add a link to my Facebook page bio?
Edit page info ?†’ Websites and social links ?†’ paste URL ?†’ Save. About 30 seconds.
Why isn't my Facebook bio link clickable?
Common causes: privacy settings hiding it from non-friends, page not yet published, or Facebook's spam filter delaying the field. Re-check the URL syntax and wait a few hours after saving.
- On Facebook, "link in bio" typically refers to the website field on a Page or personal profile.
- Facebook makes URLs in post captions clickable, so the bio link is less load-bearing than on Instagram or TikTok.
- Pages support multiple website links in About; personal profiles allow one at a time.
- For creators with audiences split across Facebook, Instagram and TikTok, a single link-in-bio URL (Linktree, Beacons, UniLink) keeps every social profile pointing at the same destination.
One link, all your social profiles
UniLink ships a single link-in-bio URL plus 60+ blocks (store, course, booking, form), full analytics and a custom domain ??” on the free plan.
Try UniLink free ?†’