- Stan Store has one flat tier: $29/month (or ~$23/month billed annually). No free permanent plan, but a 14-day free trial.
- Crucially, Stan doesn't take a platform commission on sales. You pay only the monthly fee plus Stripe's ~2.9% + $0.30 per transaction.
- For active sellers doing $500+/month in digital sales, the no-commission model usually saves more than the $29 monthly fee costs.
Stan Store's Single-Tier Pricing
Stan deliberately avoids the multi-tier pricing model used by Linktree, Beacons and most SaaS competitors. There's one plan called Stan Pro:
| Plan | Monthly | Annual | Notes |
|---|---|---|---|
| Stan Pro | $29/mo | ~$23/mo (billed yearly) | All features included |
| Free trial | 14 days | ??” | Full access, no card to start |
That's it. No "Starter" tier, no "Premium" upsell. Whether you're a beginner with one product or a creator running a six-figure course, you pay the same $29/month.
What's Included for $29/Month
- Unlimited products, links and blocks
- Custom domain (
shop.yoursite.com) included - Built-in course hosting (video lessons, drip delivery, completion tracking)
- Digital file delivery (PDFs, downloads, presets, templates)
- Calendar booking with paid confirmation
- Email and SMS capture
- Native affiliate-programme management
- Coupons and discount codes
- Analytics ??” detailed views, clicks and sales data
- Stripe integration with direct deposit to your bank
- No platform-side commission on sales (only Stripe's processor fee)
What Stan Store Does NOT Charge
This is Stan's biggest economic differentiator. Beacons, Gumroad and Linktree all take a percentage of every transaction. Stan doesn't ??” you only pay Stripe's standard processor fee.
- No transaction fee on top of Stripe.
- No fee for adding products.
- No fee for adding team members on the same workspace.
- No setup or onboarding fees.
The Only Cost Beyond $29 Is Stripe
Stripe charges roughly:
- 2.9% + $0.30 per US card transaction
- 3.9% + $0.30 for international cards
- 0.5% additional for currency conversion
These fees apply to any Stripe-based platform ??” Beacons, Linktree, UniLink, Gumroad, your own custom checkout. Stan doesn't add anything on top.
Is $29/Month Worth It?
The honest answer depends on your sales volume. Run the math:
| Monthly sales | Stan Store cost | Beacons cost (Creator Pro 5% fee) | Difference |
|---|---|---|---|
| $0 | $29 | $10 | Stan costs $19 more |
| $500 | $29 | $10 + $25 = $35 | Stan saves $6 |
| $1,000 | $29 | $10 + $50 = $60 | Stan saves $31 |
| $5,000 | $29 | $10 + $250 = $260 | Stan saves $231 |
| $10,000 | $29 | $10 + $500 = $510 | Stan saves $481 |
Approximate, illustrative ??” exact Beacons percentages vary by tier. The break-even is roughly $400-$500/month in sales. Below that, cheaper-or-free competitors win on cost. Above that, Stan's fixed-fee model gets dramatically more attractive.
Hidden Costs to Watch
- No free plan. If you're not yet selling, $29/month is dead weight. Use the 14-day trial to test before committing.
- Monthly billing. The $29 figure is monthly. Annual billing saves ~20% but locks you in for a year.
- Refund window. Stan typically offers a refund within 30 days; check the live policy before subscribing.
- Cancellation timing. Cancel before your renewal date or you'll be charged for the next month/year.
- Stripe disputes. Stripe charges $15 for any payment dispute (chargeback) regardless of outcome. Build that into your unit economics if your products are dispute-prone.
Stan Store Pricing vs the Alternatives
| Tool | Monthly cost | Platform commission |
|---|---|---|
| Stan Store | $29/mo | None |
| Linktree Pro | ~$10/mo | Yes (varies) |
| Beacons Creator Pro | ~$10/mo | Yes (~3-5%) |
| Beacons Store Pro | ~$15/mo | Yes (lower) |
| Gumroad | $0 + 10% commission | Yes (10%) |
| Lemon Squeezy | $0 + 5% + $0.50/sale | Yes (5% + $0.50) |
| UniLink | Free + paid tiers | None on most paid tiers |
| Shopify Lite | $5/mo + Shopify processor fees | None on Shopify Payments |
When You Should Pay for Stan Store
- You sell digital products meaningfully ??” $500+/month and growing.
- You want a single, simple pricing structure (no decision fatigue).
- You want native course hosting without Teachable / Kajabi pricing.
- You want your bio link to be the storefront, not just point at one.
When Stan Isn't the Right Pick
- You're not yet selling ??” the $29 is dead weight while you're building audience.
- You want a free plan you can grow on.
- Your selling needs full-catalogue commerce (Shopify is better).
- You also want social scheduling, email automation and CRM ??” Stan is selling-focused only.
Frequently Asked Questions
How much does Stan Store cost?
$29/month flat ($23/month if billed annually). One tier. Same price for everyone.
Is there a Stan Store free plan?
No. There's a 14-day free trial, then it's $29/month flat. Full breakdown.
Does Stan Store take a percentage of sales?
No. Stan doesn't charge platform commission. You pay only Stan's monthly fee + Stripe's standard processor fee (~2.9% + $0.30 per transaction).
Is Stan Store cheaper than Beacons?
It depends on volume. Below ~$400/month in sales, Beacons (Creator Pro at ~$10/mo + 5% commission) is cheaper. Above that, Stan saves money ??” and the gap widens with volume.
Can I cancel Stan Store anytime?
Yes. Cancel from inside the dashboard. Monthly subscriptions end at the next billing cycle; annual ones run to the end of the year.
Does Stan Store offer discounts?
Yearly billing is the main standing discount (~20%). Stan occasionally runs Black Friday or anniversary promotions; nothing permanent for students or non-profits.
- Stan Store costs $29/month flat ??” one tier, all features.
- No platform-side transaction commission ??” only Stripe's standard processor fee applies.
- Break-even vs commission-charging competitors is around $500/month in sales. Below that, cheaper alternatives win.
- For all-in-one creator workflows on a free plan, evaluate UniLink before committing to Stan's flat fee.
Want creator-suite features for $0?
UniLink ships link-in-bio, store, courses, social planner, email automation and analytics on the free plan ??” with no platform commission on most paid tiers.
Try UniLink free ?†’