TL;DR:
- ConvertKit (now sometimes called "Kit") is an email marketing platform built specifically for creators. ~600K creators use it.
- Pricing: free up to 1K subs, $15-$166/month at higher tiers.
- Best for: bloggers, podcasters, course creators, newsletter writers. Has built-in landing pages, paid newsletter features.
What Is ConvertKit?
- Founded 2013 by Nathan Barry.
- Renamed to "Kit" in 2024 (still ConvertKit branding).
- ~600K creators in 2026.
- Email tool designed for creators (not enterprise / e-commerce).
ConvertKit's Key Features
- Tag-based segmentation — flexible audience grouping.
- Visual automation builder.
- Landing pages — for lead magnets.
- Forms — embed on website.
- Paid newsletters via Stripe.
- Tip jar — accept tips from readers.
- Creator Network — recommendations.
- Sponsorships — built-in marketplace.
ConvertKit Pricing (2026)
| Plan | Price | Subscribers |
|---|---|---|
| Free | $0 | 1,000 |
| Creator | $15-$50/mo | 1K-10K |
| Creator Pro | $29-$166/mo | 1K-25K+ |
ConvertKit vs Beehiiv vs Mailchimp
| Tool | Pricing | Best for |
|---|---|---|
| ConvertKit | $15-$166/mo | Creators (mature) |
| Beehiiv | $0-$99/mo | Newsletter creators (growth) |
| Substack | $0 + 10% revenue | Beginners |
| Mailchimp | $13-$350/mo | E-commerce / SMBs |
Top Use Cases
- Bloggers — newsletter + automations.
- Podcasters — episode notifications + lead magnets.
- Course creators — pre-launch + post-launch sequences.
- Authors — book launches + reader newsletters.
- YouTubers — community building beyond YouTube.
- Coaches — sales sequences + nurture.
Frequently Asked Questions
Is ConvertKit free?
Yes — free up to 1,000 subscribers. Paid plans start at $15/month.
ConvertKit vs Beehiiv?
ConvertKit: mature, more automation features. Beehiiv: newer, 0% revenue cut, ad network. Both creator-focused.
Can I sell paid newsletters?
Yes — built-in Stripe integration on Creator Pro plan. Charge $5-$50/month.
Is ConvertKit good for beginners?
Yes — beginner-friendly UX. Free tier lets you start without commitment.
How does Creator Network work?
Recommendations system — other creators recommend your newsletter. Drives 15-30% of new subs for active creators.
Key Takeaways
- ConvertKit = creator-focused email platform.
- Free up to 1K subs. $15-$166/month at scale.
- Best for: bloggers, podcasters, course creators, authors.
- Tag-based segmentation + visual automations.
- Creator Network drives organic growth.