TL;DR:
- Loom is a screen + camera recording tool for async video messages. Used by 25M+ professionals.
- Pricing: free, $12.50-$15/month. Best for: async communication, sales follow-ups, customer support, tutorials.
- Acquired by Atlassian in 2023 ($975M). Now integrated with Confluence + Jira.
What Is Loom?
- Founded 2015. Acquired by Atlassian in 2023 for $975M.
- ~25M users (2026).
- Records screen + camera + voice in one click.
- Auto-uploads to cloud + creates shareable link.
- Used for: async meetings, sales follow-ups, tutorials, customer support.
Top Use Cases
- Async standups — record video instead of meeting.
- Sales follow-ups — personalized video for prospects.
- Customer support — explain solutions visually.
- Onboarding — async walkthroughs.
- Tutorials — internal documentation.
- Code reviews — record screen with explanation.
- Investor updates — monthly video updates.
Loom Pricing (2026)
| Plan | Price | Best for |
|---|---|---|
| Starter (Free) | $0 | 25 videos, 5 min each |
| Business | $12.50/user/mo | Unlimited videos + recordings |
| Enterprise | Custom | SSO, advanced security |
Top Loom Features
- Screen + camera + voice recording.
- Auto-transcription.
- Drawing / annotations on screen.
- Trim + edit in browser.
- Comments + reactions on videos.
- Embed anywhere.
- Mobile recording (iOS / Android).
- Atlassian integration (Confluence, Jira).
Loom Alternatives
| Tool | Pricing | Notes |
|---|---|---|
| Loom | $0-$12.50/mo | Most popular |
| Vidyard | $0-$300+/mo | Sales-focused |
| Tella | $8-$20/mo | Better editing |
| Riverside Magic Audio | Free + paid | Audio focus |
| Screencastify | $0-$13/mo | Chrome extension |
| OBS Studio | Free | Power user, no cloud |
Frequently Asked Questions
Is Loom free?
Free tier: 25 videos, 5-minute max each. Business ($12.50/mo): unlimited.
Can I edit Loom videos?
Yes — trim, blur, drawings, transcript editing in browser.
Does Loom record audio?
Yes — voice recording included. Optional camera + screen.
How long can Loom videos be?
Free: 5 minutes per video. Business: unlimited.
Is Loom safe for business?
Yes — used by 200K+ companies. Enterprise plan adds SSO + advanced security.
Key Takeaways
- Loom = screen + camera + voice recording for async video.
- Free tier: 25 videos / 5-min max. Business ($12.50/mo): unlimited.
- Best for: async standups, sales, support, tutorials.
- Acquired by Atlassian — integrates with Confluence + Jira.
- Alternatives: Vidyard, Tella, Screencastify.
Drive Loom video views from one link
Add a UniLink URL to your bios — features Loom links + platforms. Free.