- Sign up at linktr.ee, pick a username (this becomes your URL), add link buttons one by one, customise the theme, then paste your
linktr.ee/yournameURL into your Instagram or TikTok bio. - The whole process takes around three minutes on a phone or desktop and is free.
- You don't need a credit card, technical skill or a domain to make it work.
Before You Start
You don't need much to make a Linktree. The setup assumes:
- An email address (or a Google, Apple or Facebook account for one-tap signup).
- The URLs you want to share — your YouTube channel, Spotify profile, store, podcast feed, and so on. Have them open in tabs or written in a notes app.
- A profile photo, ideally square and at least 200×200 pixels.
- About 5 minutes. The basic page takes 3 minutes; another 2 minutes if you want to customise the design.
Step 1: Create a Linktree Account
Sign up at linktr.ee
Go to linktr.ee and tap Sign up free. You can create the account with email and password or use Google, Apple or Facebook for one-tap signup. The email-and-password route asks you to confirm a verification link in your inbox before you continue.
Step 2: Pick a Username
Choose your linktr.ee/yourname URL
Your username becomes the public URL of your Linktree page — for example, linktr.ee/yourname. Pick something short and identical to your handles on Instagram and TikTok where possible, so followers recognise it instantly. Linktree shows you live whether the username is available.
If your TikTok is @yourname, take linktr.ee/yourname. If a name is taken on Linktree but free elsewhere, consider an alternative tool that lets you keep the matching handle — see Linktree alternatives.
Step 3: Add Your Links
Add link buttons one by one
From the dashboard, tap + Add link. Give the button a clear, action-oriented title ("Watch My Latest Video" beats "YouTube") and paste the destination URL. Repeat for each destination. The order in the dashboard is the order visitors see — drag and drop to rearrange.
For most creators, the right starting set is five to seven links: latest content, signature platform (YouTube, Spotify, podcast), shop, mailing list, contact, and the rest of your social profiles bundled as icons. Resist the urge to add everything you've ever published — too many buttons drop click-through.
Step 4: Customise the Design
Pick a theme, colours and profile photo
Open the Appearance tab. Pick one of the built-in themes, then upload a profile photo and write a short bio (one sentence is enough). Free users get a limited palette; if you want to fully match your brand colours, fonts and background, you'll need a paid plan.
The "Powered by Linktree" footer stays visible until you upgrade to the Starter plan (~$5/month). If brand polish matters, that's the cheapest reason to upgrade. Otherwise, ignore it for now.
Step 5: Add Your Linktree to Your Bio
Paste your URL into Instagram, TikTok and beyond
Copy your linktr.ee/yourname URL from the dashboard. Open Instagram → Edit profile → paste it into the Website field → Save. Repeat on TikTok (Edit profile → Website), X, YouTube channel description, podcast show notes, email signature and any QR code you print.
From this moment, every follower who taps the link in your bio sees your Linktree page and reaches all of your destinations from one place. For platform-specific instructions see how to add Linktree to Instagram and how to add Linktree to TikTok.
Common Issues and How to Fix Them
- "Username not available" — pick a variation (add a dot, an underscore, or your country code). Once chosen, free-plan usernames are difficult to change later.
- Link clicks aren't tracking — make sure you're checking the analytics tab inside the dashboard, not your website's analytics. Linktree tracks clicks on its own domain.
- "This link is not allowed" on TikTok — TikTok occasionally restricts external link redirectors. Try a custom-domain link-in-bio page (Pro tier or an alternative tool).
- The page looks wrong on mobile — clear browser cache or open it in incognito. Linktree templates are mobile-first and should look identical across phones.
- Forgot password — use the Forgot password link with the email you signed up with. If you used Google/Apple/Facebook signup, log in via that method instead of email.
What to Do After Your First Linktree Is Live
The first version of your page is rarely the final version. Set a recurring 30-day reminder to:
- Reorder by performance. Open analytics, push the highest-clicked link to the top, prune the bottom two if they aren't pulling weight.
- Refresh button copy. "New episode out" beats "Podcast" — change titles to match what's actually new.
- Add seasonal links. A merch drop, sale, or limited campaign deserves its own button while it's relevant. Remove it when it's over.
- Test the click path. Open your own Linktree from a phone in incognito mode. Tap each button. If anything is broken, you'd rather find it before your followers do.
When a Basic Linktree Stops Being Enough
Most creators outgrow plain Linktree at one of three moments: when they want to sell something directly, when they want to collect emails or leads, or when they want a real brand experience without paying for the Pro tier.
If any of those describe you, browse Linktree alternatives — tools like UniLink ship 60+ blocks (store, course, booking, forms, social planner, analytics, email automation) on the free plan, no transaction fees on the platform side, no Linktree-style branding on your page.
Frequently Asked Questions
How long does it take to make a Linktree?
About three minutes for a basic page (sign up, pick a username, add five links). Add another two minutes for theme and profile photo. The whole flow is mobile-friendly.
Do I need to pay to make a Linktree?
No. The free plan covers signup, unlimited links, and a public URL. You only pay if you want to remove the Linktree footer, add advanced themes, schedule links, sell products or use a custom domain.
Can I have more than one Linktree on one account?
Multiple pages per account is a paid feature. On the free plan, one account = one Linktree page. You can register additional accounts with different emails if you need extra free pages.
Can I edit my Linktree URL later?
Renaming your username is gated to paid tiers. On the free plan it's effectively permanent — pick the name carefully on day one.
How many links can I add for free?
Unlimited. Linktree does not cap the number of buttons on the free plan. The practical limit is your followers' attention span — most pages should stay between five and twelve buttons.
Is Linktree better than Bio.link or other free tools?
"Better" depends on what you need. Linktree is the most recognised brand and has the smoothest mobile experience. Tools like UniLink, Bio.link, Bento and Beacons offer more features on free plans. Compare side by side in the alternatives roundup.
- Making a Linktree is a five-step, three-minute process that's free and requires no technical skill.
- The username you pick on day one is effectively your permanent URL on the free plan — choose carefully.
- Five to seven well-named buttons outperform a long list. Update them every 30 days based on click data.
- You don't have to upgrade to Pro just to remove branding or sell — alternatives include those features on their free tiers.
Want a richer link-in-bio page from day one?
UniLink ships 60+ content blocks — store, courses, bookings, forms, social planner — on a single free page. Three-minute setup, no Linktree footer, no transaction fees on the platform side.
Try UniLink free ?