TL;DR:
- Colours signal emotion + brand category. Pick by goal: trust (blue), energy (red), calm (green/sage), luxury (black/gold).
Color Meanings
| Colour | Signals | Best for |
|---|---|---|
| Blue | Trust, calm | Finance, tech, healthcare |
| Red | Energy, urgency | Sales, food, sports |
| Green | Growth, calm, nature | Wellness, sustainability |
| Sage | Calm, organic | Aesthetic, wellness |
| Pink | Playful, feminine | Beauty, lifestyle |
| Black | Luxury, sophisticated | Fashion, premium |
| Gold | Premium, prestige | Luxury |
| Purple | Creative, mystical | Spiritual, creative |
| Yellow | Optimism, energy | Kids, food |
Key Takeaways
- Colours signal emotion + brand category.
- Pick palette aligned with goal.