- Linktree is the brand-name link-in-bio tool — recognised everywhere, with the most plug-ins and the largest free tier audience. It's the safe default.
- UniLink is the lighter, faster, less-watermarked alternative — free with no "Powered by" badge on the public page, click analytics on every link, and built-in product blocks.
- Pick Linktree if you want maximum recognisability and don't mind the free-tier branding. Pick UniLink if you want a clean page that looks like yours, not like every other Linktree.
Quick Comparison Table
| Feature | UniLink | Linktree |
|---|---|---|
| Free plan | Yes — no watermark | Yes — "Powered by Linktree" branding |
| Click analytics on free | Yes | Limited (totals only) |
| Custom domain | Paid tier | Paid tier |
| Product blocks (Stripe / Shopify) | Yes | Pro tier |
| Design themes | 20+ free | Limited free |
| Page speed | ~0.6s LCP | ~1.2s LCP |
| Recognisability | Newer | Category leader |
| Setup time | ~3 min | ~3 min |
Pricing
Linktree has Free, Starter ($5/mo), Pro ($9/mo), and Premium ($24/mo) tiers. Free includes basic features but adds Linktree branding to your page. Paid removes branding and unlocks themes, scheduling, advanced analytics and shopping features.
UniLink is free with no watermark on the public page. The free tier includes click analytics, custom themes, product blocks and unlimited links. Paid tiers add custom domains, advanced segmentation, and white-label options.
Branding and Design
Linktree's free tier puts a "Powered by Linktree" badge on every page. For most casual users that's fine — but it makes a brand or business page look amateur, especially when followers click through expecting a polished destination.
UniLink doesn't put any branding on the free public page. Your page reads as your page, not a generic platform link. For creators monetising or businesses selling, that one detail can lift click-through.
Analytics
Linktree free shows only top-line clicks per link. To get traffic sources, country breakdowns, click-through rate per device, you need Pro ($9/mo).
UniLink free includes per-link clicks plus source attribution (Instagram vs TikTok vs direct), country, device. Pro tier adds UTM tagging, A/B testing on links, and conversion goals.
Product Blocks and Selling
Both platforms let you embed product blocks. Linktree connects to Shopify, Square, and a few digital-product tools — locked behind Pro. UniLink supports Stripe and Shopify natively on free, with built-in checkout for digital downloads (PDFs, courses, presets).
Speed and Mobile Experience
UniLink's pages are typically half the page weight of Linktree's, with cleaner Core Web Vitals — sub-1-second LCP on mid-tier mobile. Linktree's free tier loads heavier scripts for branding and ads, hitting around 1.2s LCP.
When to Pick Linktree
- You want the most recognisable brand. Followers see "linktr.ee/yourname" and instantly trust the format.
- You need very specific integrations (some niche payment plug-ins live on Linktree's marketplace only).
- You're already on Linktree and migration cost outweighs the gains.
When to Pick UniLink
- You don't want platform branding on your public page on the free plan.
- You want click analytics from day one, free.
- You sell digital products (PDFs, presets, courses) and want one-tap checkout.
- You care about page speed — slow link-in-bio pages cost real clicks.
- You're starting fresh and want a tool that doesn't look like every other creator's page.
Migration: Switching from Linktree to UniLink
- Sign up at unil.ink with the same username if available.
- Copy each link from your Linktree dashboard into UniLink — usually under 10 minutes.
- Update the URL in your Instagram, TikTok, X and other social bios.
- Leave your Linktree page live for a week so any cached references resolve.
Frequently Asked Questions
Is UniLink free?
Yes, with no watermark on public pages. Custom domains and advanced features are paid.
Is Linktree free?
Yes, with "Powered by Linktree" branding on the public page. Branding removal requires a paid plan.
Can I import my Linktree links into UniLink?
Manually, yes. Migration usually takes 5–10 minutes — copy each link from your Linktree dashboard into UniLink.
Which loads faster?
UniLink. Pages are roughly half the weight of Linktree's free tier, with sub-1-second LCP on most mobile devices.
Does UniLink work with TikTok?
Yes. Both UniLink and Linktree pass TikTok's bio-link filter reliably.
Key Takeaways
- Linktree is the safe, recognisable default; UniLink is the cleaner, faster, no-watermark alternative.
- UniLink's free tier includes analytics and product blocks that Linktree gates behind paid.
- Migration is straightforward — under 10 minutes for most creators.
Try the lighter alternative
UniLink — free, no watermark, three-minute setup.