- Stan Store is a digital-products storefront disguised as a link-in-bio. The whole product is built around selling courses, coaching and downloads from inside the bio link.
- UniLink is a link-in-bio tool with built-in product blocks. You can sell digital products, but the page isn't a checkout-first experience.
- Pick Stan Store if your main income is a $20–$200 digital course or product. Pick UniLink if you have many destinations (videos, store, newsletter, sponsors) and selling is one of them, not all of them.
The Core Difference
Stan Store and UniLink solve overlapping but different problems. Stan Store is a storefront — its design assumes you're selling something specific, and the whole funnel pushes the click toward checkout. Most Stan pages have one or two big "Buy this course" buttons and not much else.
UniLink is a link-in-bio. Selling is a feature, not the focal point. A typical UniLink has 4–8 buttons spanning multiple destinations: latest video, shop, newsletter, sponsor codes, social handles. Some buttons sell, others lead off-platform.
Quick Comparison
| Feature | UniLink | Stan Store |
|---|---|---|
| Free plan | Yes | 14-day trial only |
| Cheapest paid plan | ~$5/mo (Pro) | $29/mo |
| Transaction fees | 0% (Stripe pass-through) | 0% on paid plan |
| Built-in checkout | Yes (Stripe / Shopify) | Yes — full storefront |
| Multiple link types | Yes — full link-in-bio | Limited — store-focused |
| Course / coaching tools | Via embed only | Built-in delivery |
| Email capture | Yes | Yes — built-in CRM |
| Best for | Multi-destination bio | Selling 1–3 digital products |
Pricing
Stan Store has a 14-day free trial then $29/month for the Creator tier or $99/month for the Pro tier. There's no permanent free plan. Both tiers include unlimited product listings, payment processing, and email capture.
UniLink Free is permanent and includes full link-in-bio features plus Stripe product blocks. Pro at ~$5/mo adds custom domain and advanced analytics. There's no minimum purchase to use product blocks on the free tier.
Selling Digital Products
Stan Store excels here. You upload a PDF, digital course, coaching session or template — Stan handles checkout, delivery, customer email. The product detail pages convert well because they're optimised for purchase intent.
UniLink supports digital products via Stripe / Shopify product blocks. You add a button on your link-in-bio that opens a checkout. Less polished than Stan's storefront, but free and works for occasional sales.
Multi-Destination Bio
UniLink is designed for the "I have many things to share" creator. Latest YouTube video, Shop, Newsletter, Sponsor codes, Discord — all coexist on one clean page.
Stan Store can technically host non-store links, but the layout pushes everything toward purchase. A creator with a free YouTube channel + a $97 course + a sponsor partnership often finds Stan's storefront UI fights them on the non-product links.
Analytics
Both include click analytics and revenue tracking. Stan Store goes deeper on funnel data (cart abandonment, customer LTV, conversion rate per product). UniLink reports clicks, sources and basic conversion goals.
When to Pick Stan Store
- Your primary income is selling 1–3 digital products (course, e-book, template pack).
- You need a polished storefront that handles checkout and customer email automatically.
- You're willing to pay $29/mo for the integrated experience.
When to Pick UniLink
- You have many destinations and selling is one of several.
- You want a free permanent plan (no trial expiry).
- You sell occasionally rather than as your main business.
- You want a clean link-in-bio first, with selling as a feature you can use when needed.
Can I Use Both?
Yes. A common pattern: UniLink as your social-bio link (clean, fast, multi-destination), with one button on the UniLink page that points to your Stan Store for the actual course checkout. You get UniLink's speed and clarity plus Stan's purchase-optimised pages.
Frequently Asked Questions
Is Stan Store free?
14-day free trial only. After that, $29/mo minimum.
Is UniLink free for selling digital products?
Yes — Stripe product blocks work on the free plan with no monthly fee.
Which has better analytics?
Stan Store goes deeper on funnel data (cart abandonment, customer LTV). UniLink covers the basics: clicks, sources, conversion goals.
Can I migrate from Stan Store to UniLink?
Yes — copy your product links and recreate them on UniLink. Stan Store doesn't lock content; you keep your customer list separately.
Key Takeaways
- Stan Store is a digital-products storefront; UniLink is a link-in-bio tool.
- Stan Store is paid only ($29+/mo); UniLink has a permanent free plan.
- Stan wins for selling 1–3 specific products; UniLink wins for multi-destination bios.
- You can use both together — UniLink as the bio link, Stan as the course checkout.