TL;DR:
- Skool is a community platform combining Discord-style discussion + courses + gamification. Made popular by Alex Hormozi.
- Pricing: $99/month flat. No per-member fees, no transaction cuts. Best for paid communities.
- Top Skool communities (Hormozi's $100M Mastermind, Acquisition.com): $1M-$10M+/year revenue.
What Is Skool?
- Founded 2019 by Sam Ovens.
- Heavily promoted by Alex Hormozi (Skool's $100M Mastermind).
- ~50K communities, ~5M members by 2026.
- Combines: discussion feed, courses, leaderboards, calendar.
- Gamified — points, levels, leaderboards.
Skool's Key Features
- Activity feed — Discord-style discussion.
- Classes — courses with lessons + videos.
- Calendar — events + Zoom integration.
- Leaderboard — gamified engagement.
- Levels + points — earn from posting, replying, course completion.
- Stripe integration — paid memberships.
- Mobile + web — apps for both.
Skool Pricing
| Plan | Price | Members |
|---|---|---|
| Skool | $99/month flat | Unlimited |
| (No higher tiers — single pricing) | — | — |
Skool charges 0% transaction fees on member subscriptions. You set your community price; Skool just hosts.
Skool vs Other Community Platforms
| Feature | Skool | Circle | Mighty Networks |
|---|---|---|---|
| Cost | $99/month flat | $49-$199/month | $33-$799/month |
| Setup speed | 30 min | 1 hour | 2-3 hours |
| Gamification | Best (built-in) | Limited | Limited |
| Course feature | Yes (Classes) | Yes (more powerful) | Yes (most powerful) |
| Branded mobile app | No | Yes (Premium) | Yes (Pro+ $799) |
| Best for | Simple paid communities | Premium feel | Established creators |
Top Skool Communities
| Community | Niche | Estimated revenue |
|---|---|---|
| Acquisition.com (Alex Hormozi) | Business | $10M+/year |
| $100M Mastermind | Founders | $10M+/year (capped) |
| Multiple business education communities | Various | $500K-$5M/year each |
How to Set Up a Skool Community
- Sign up at skool.com (14-day free trial).
- Set up community: name, description, branding.
- Set membership pricing (free, monthly, annual).
- Build initial structure:
- Welcome post.
- Rules + culture.
- Categories / topics.
- 1-2 launch courses (optional).
- Connect Stripe.
- Invite founding members.
- Launch.
Why Skool Has Become Popular
- Simplicity — less feature-bloat than Mighty Networks.
- Predictable pricing — $99 flat regardless of size.
- Hormozi marketing — massive influence.
- Gamification — drives daily engagement.
- Easy onboarding — community live in 30 minutes.
Frequently Asked Questions
Is Skool free?
14-day free trial. After: $99/month flat. No per-member fees.
Does Skool take % of subscriptions?
No — 0% transaction fee. You keep all subscription revenue. Just pay $99/month to Skool.
Can I sell courses on Skool?
Yes — Classes feature includes lessons, videos, completion tracking. Less powerful than Mighty Networks but enough for most.
How does Skool gamification work?
Members earn points for posting, replying, watching courses. Levels (1-9) display next to names. Leaderboards (weekly + monthly).
Can I migrate from Discord to Skool?
No automated import. Manual migration: invite Discord members to Skool via email.
Key Takeaways
- Skool: Discord + courses + gamification.
- $99/month flat — no member-based fees.
- 0% transaction cut on member subscriptions.
- Best for: simple paid communities, gamified engagement.
- Top creators (Hormozi): $10M+/year revenue.
Drive members to your Skool from one link
Add a UniLink URL to your bios — features your Skool community + free trial. Free.