TLDR: To add a link in your LinkedIn bio, go to Edit Profile → Contact Info → Website. You can add up to 3 website URLs. For a single destination that houses all your professional links, a UniLink page works better than linking to just one site.
A LinkedIn bio link is a clickable website URL added to your LinkedIn profile's Contact Info section, visible to connections and profile visitors.
LinkedIn is where clients, recruiters, and partners check whether a professional is worth contacting. The link on a profile is often the first place they go after the headline, so it should point somewhere that proves credibility fast. This guide covers every spot LinkedIn allows a link, how to add one on desktop and mobile, and what destination gets the most out of that click.
Where can you add links on a LinkedIn profile?
LinkedIn allows links in four places, and only some of them are clickable. Knowing which slot is clickable prevents wasted effort and dead text on a profile.
- Contact Info → Website: the main clickable slot, holding up to three website URLs, each with a label such as Company, Personal, or Portfolio.
- About section (bio): plain text only, so a pasted URL sits there as unclickable characters rather than a working link.
- Featured section: a visual area near the top of the profile where a link, post, or article appears as a clickable card with an image.
- Custom profile button (Premium): a call-to-action button such as Visit website or Book an appointment, available to LinkedIn Premium members.
The Contact Info website field is the reliable, always-clickable option every profile has, so it is the best starting point for a bio link. The Featured section adds visibility for the most important link, and Premium members can layer a custom button on top. Combining these slots means a visitor sees the same destination more than once, which raises the odds of a click.
How do you add a website link to LinkedIn?
Adding a website link to LinkedIn takes under a minute in the Contact Info section. The steps differ slightly between desktop and the mobile app, so both are covered below.
On desktop:
- Sign in to LinkedIn and click the profile photo, then select View Profile.
- Click the pencil (Edit) icon in the top profile card, below the background photo.
- Scroll to the Contact info section inside the panel and click Edit.
- Find the Website field and click Add website.
- Paste the full URL, including the https:// prefix, then choose a label from the dropdown.
- Click Save to publish the link, and repeat to add up to three websites total.
On the mobile app:
- Open the LinkedIn app and tap the profile photo, then tap View Profile.
- Tap the pencil icon next to the name to open Edit profile.
- Tap Contact info, then tap the pencil icon to edit it.
- Tap Website, paste the URL with https://, and pick a label.
- Tap Save, then Save again to confirm the profile update.
A link added this way appears in the Contact info panel that visitors open from the top of the profile. Always include the https:// prefix, because LinkedIn rejects or fails to save malformed URLs.
How do you add a link in the LinkedIn "About" section?
The LinkedIn About section does not support clickable links, because it renders as plain text. A URL pasted into the About summary shows as readable characters that a visitor has to copy and paste manually into a browser.
The practical workaround is to write the URL out in full and mention it in a natural sentence. A line such as "Portfolio and all my links: unil.ink/yourname" tells a reader exactly where to go, even though the text itself is not clickable.
This is one reason the Contact Info website field matters so much: it is the only profile spot where a bio link is genuinely clickable on the first tap. If a link belongs in the story a profile tells, repeat it in the About text as plain text and place the working version in Contact Info and Featured. For a deeper look at how a single memorable URL works, see what is a link in bio.
What is the LinkedIn "Featured" section and how does it help?
The Featured section is a visual area near the top of a LinkedIn profile that pins posts, articles, external links, or media as clickable cards. It is more prominent than Contact Info, so a link placed here is one of the first things a visitor sees and taps.
To add a link to Featured, open the profile in edit mode, find the Featured section, click the plus icon, and choose Add a link. Paste the URL, add a short title and description, and save. LinkedIn pulls an image preview from the destination if that page has an Open Graph image, which makes the card look professional.
Featured works best for a portfolio, a lead magnet, a signature article, or a link-in-bio page that gathers everything in one place. Because the card shows an image and description, it earns more clicks than a plain text URL buried in Contact Info. For job seekers, a Featured card pointing to a resume or portfolio puts the most relevant proof of skill directly in front of recruiters. For entrepreneurs, it can highlight a product launch, a case study, or a booking page without forcing a visitor to dig.
What should you link to from your LinkedIn profile?
The best link from a LinkedIn profile leads to a destination that shows the full picture, not just one page. Linking to a single website forces a choice between a portfolio, a booking page, a newsletter, or a shop, while a link-in-bio page presents all of them at once.
| Capability | Link to one website | Link to a UniLink page |
|---|---|---|
| Share portfolio, social links, booking, newsletter, and products together | One destination at a time | All of them on one page |
| Update destinations without changing the URL | Requires editing the site | Edit any link, URL stays the same |
| Track clicks on each link | Limited or none | Built-in click analytics |
| Professional appearance on mobile | Depends on the site | Branded, mobile-first layout |
| Add an email opt-in | Rarely available | Built-in email capture |
A link-in-bio page is especially useful for freelancers and B2B creators, who often need to route a single click to several offers at once. It keeps the LinkedIn Contact Info slot pointed at one clean URL while still exposing every destination behind it.
Create your professional LinkedIn link page with UniLink — free →
How do you get more profile views from your LinkedIn link?
More profile views come from making the link visible in several places and giving people a clear reason to tap it. A single link buried in Contact Info gets far fewer clicks than one repeated across the profile with a strong prompt.
- Use the Featured section: pin the most important link as a card with a clear title and description so it appears near the top of the profile.
- Mention the link in the headline: the headline under a name is searchable and always visible, so a short phrase like "Portfolio: unil.ink/yourname" reinforces the destination.
- Add a custom button with Premium: a Visit website button turns the link into a clear call to action at the top of the profile.
- Keep one consistent URL: use the same link across LinkedIn, other social profiles, and email signatures so the audience recognizes it.
- Point the link somewhere worth the click: a fast, mobile-friendly page with clear next steps converts a visit into a lead, follower, or client.
Consistency matters as much as placement. When the same link-in-bio page appears on LinkedIn and every other channel, each profile view reinforces the others. For a free option that gathers every link in one branded page, compare the best free Linktree alternative in 2026.
Frequently asked questions
How many links can you add to LinkedIn?
A LinkedIn profile allows up to three website links in the Contact Info section, each with its own label. The Featured section can hold additional link cards, and the About text can list URLs as plain, non-clickable text.
Can you add a clickable link in the LinkedIn About section?
No, the About section renders as plain text, so any URL there is not clickable. Visitors have to copy and paste it, which is why the Contact Info website field and the Featured section are the places for working links.
What is the LinkedIn custom button (Premium feature)?
The custom profile button is a LinkedIn Premium feature that adds a call-to-action button to a profile, such as Visit website, Book an appointment, or View portfolio. It sits at the top of the profile and links to a chosen destination.
How do I add my portfolio link to LinkedIn?
Add the portfolio URL in Contact Info under Website with a Portfolio label, and also pin it in the Featured section as a card. For several portfolio pieces or offers, link to a single link-in-bio page that lists them all.
How do I see who clicked my LinkedIn profile link?
LinkedIn does not report clicks on the Contact Info website link. To measure clicks, add UTM parameters to the URL or point the link to a link-in-bio page with built-in analytics that counts every tap.
What is the best link to put on a LinkedIn profile?
The best link is one that leads to a page covering a portfolio, booking, and other offers at once, rather than a single static site. A link-in-bio page fills that role and can be updated without changing the URL saved on LinkedIn.
Can freelancers use a link-in-bio page on LinkedIn?
Yes, freelancers benefit most from a link-in-bio page on LinkedIn, because it routes one click to a portfolio, rates, testimonials, and a booking form. It keeps the Contact Info slot pointed at one clean, professional URL.