- LinkedIn lets you add up to 3 links in the Featured section, 1 website link in your contact info, and unlimited in posts and articles.
- The Custom URL link in profile contact info shows directly under your name — best for one important destination.
- For multiple destinations (portfolio, GitHub, Twitter, Substack, courses), use a link-in-bio URL like UniLink and place it in your contact info or About.
Method 1 — Add a Custom Link in LinkedIn Contact Info
- Open linkedin.com and click your photo → View Profile.
- Click Edit profile (pencil icon next to your name area).
- Scroll to Contact info.
- Click the pencil icon to edit.
- In Website, paste your URL (e.g.,
https://unil.ink/yourname). - Choose a label: Personal, Company, Portfolio, Blog, RSS Feed, or Other (custom name).
- Click Save.
The link appears in your Contact info modal — clickable to anyone who taps "Contact info" on your profile.
Method 2 — Add Links via the Featured Section
The Featured section appears prominently on your profile (right under your About). It supports up to 3 visible items at once, plus more behind a "Show all" link.
- From your profile, scroll to the Featured section (or click Add profile section → Featured if not present).
- Click + → Add a Link.
- Paste your URL.
- Add a custom title and description.
- Upload a thumbnail image (or LinkedIn will generate one from the link).
- Click Save.
Featured links appear as large clickable cards. Best for: portfolio, latest blog post, course, podcast, book, video.
Method 3 — Add Links in Posts and Articles
LinkedIn allows unlimited links in:
- Posts — text or image posts (links auto-preview).
- Articles — long-form LinkedIn articles (links inline).
- Newsletters — LinkedIn Newsletters can contain multiple links.
- Comments — links work but get auto-collapsed if too many.
Note: LinkedIn's algorithm down-ranks posts with external links. Best practice: put your link in the first comment below your post, not in the post itself.
LinkedIn Bio (About) Section
| Field | Limit | Clickable? |
|---|---|---|
| Headline | 220 chars | No |
| About | 2,600 chars | No (URLs are plain text) |
| Featured items | Unlimited (3 visible) | Yes |
| Contact info Website | 1 URL (with label) | Yes |
| Custom URL (vanity link) | linkedin.com/in/yourname | n/a |
About tip: Even though URLs in About aren't clickable, listing them gives readers a clear path. Many LinkedIn users copy/paste them.
How to Set Your LinkedIn Vanity URL
- From your profile, click Edit public profile & URL (top right).
- On the right, click the pencil next to your URL.
- Change to
linkedin.com/in/yournameor your preferred slug. - Click Save.
Your vanity URL is what you put on resumes, business cards, email signatures.
Why a Link-in-Bio Helps on LinkedIn
LinkedIn caps direct profile links. A single link-in-bio URL solves this:
- 1 link in Contact info → leads to your full link-in-bio page.
- Featured section can now show 3 different things (latest project, podcast, book) instead of being used for boring "homepage" links.
- Posts and articles can drop your link-in-bio URL — it always covers everything you promote.
What Links to Add to Your LinkedIn
- Personal website / portfolio — the #1 link.
- Latest case study / project.
- Substack / newsletter — capture audience off-platform.
- Podcast or YouTube channel.
- Recent talks / videos.
- Book or course.
- Calendly / booking link.
Frequently Asked Questions
How many links can you add to LinkedIn?
1 in Contact info Website field, unlimited in the Featured section (3 visible at a time), unlimited in posts/articles. Total: as many as you want, with prime real estate limited to ~4 visible.
Why aren't links in my LinkedIn About clickable?
LinkedIn intentionally doesn't auto-link URLs in About text. Use the Contact info Website field or Featured section for clickable links.
Does LinkedIn penalize posts with external links?
Yes — posts with external URLs in the body get reduced reach. Workaround: post without a link, then add the link in the first comment.
Can I have multiple websites on LinkedIn?
Only 1 in the Contact info Website field. Use the Featured section for additional links (3 prominently visible).
What's the best link to put in a LinkedIn bio?
For most professionals: a personal website or portfolio. For creators and entrepreneurs: a link-in-bio URL covering everything (newsletter, podcast, courses, case studies).
Key Takeaways
- Add 1 link via Contact info → Website (with custom label).
- Use Featured section for 3+ prominent clickable cards.
- Posts and articles support unlimited links — but algorithm prefers links in first comment.
- About text doesn't auto-link URLs.
- Use one link-in-bio for multiple destinations behind one URL.
One link, every destination
Add a UniLink URL to your LinkedIn Contact info — covers your portfolio, podcast, newsletter, book, courses. Free with click analytics.