The Crowdfunding App on UniLink lets you launch a campaign to raise money from your audience for a specific project, product, or goal — all from your link-in-bio page.
What is the Crowdfunding App?
The Crowdfunding App gives creators and entrepreneurs a built-in fundraising tool to bring ideas to life with community backing. Unlike recurring memberships or casual tips, crowdfunding is campaign-based — you set a funding goal, a deadline, and a clear description of what the money will create. Backers pledge an amount, and you receive the funds once the campaign succeeds. It is ideal for product launches, creative projects, albums, books, events, and any initiative that benefits from collective financial support.
How to Enable the Crowdfunding App
- Log in to UniLink Dashboard
- Go to Apps
- Select Crowdfunding and click Enable
- Create a campaign with a title, description, funding goal, deadline, and optional reward tiers
Features and Configuration
- Campaign Builder — Write a detailed pitch with images or video to explain your project and excite potential backers
- Funding Goal and Deadline — Set a clear target amount and end date to create urgency and a measurable milestone
- Reward Tiers — Offer backers perks at different pledge levels (e.g., early access, exclusive merch, a personal thank-you)
- Live Progress Bar — Show real-time funding progress to build social momentum and encourage additional pledges
- Backer Updates — Post campaign updates directly to your backers to keep them informed and excited
- All-or-Nothing or Keep-It-All Mode — Choose whether funds are only released when the goal is hit, or if you keep whatever is raised
Best Practices
- Launch with at least 20-30% of your goal already secured from your inner circle to create immediate social proof and momentum
- Keep reward tiers simple and fulfillable — over-promising on perks leads to backer disappointment and refund requests
- Post regular updates throughout the campaign, especially in the final 48 hours, to drive a strong closing surge