The Shop App on UniLink lets you sell products directly from your link-in-bio page, turning your profile into a fully functional storefront.
What is the Shop App?
The Shop App brings e-commerce functionality directly to your UniLink page, eliminating the need to send followers to a separate online store. You can list physical or digital products, accept payments, and manage orders — all from within your UniLink dashboard. It is the perfect solution for creators, small businesses, and entrepreneurs who want to start selling with minimal setup and maximum reach.
How to Enable the Shop App
- Log in to UniLink Dashboard
- Go to the Apps section
- Find Shop and click Enable
- Connect your payment provider and add your products with details, images, and pricing
Features and Configuration
- Product Listings — Add unlimited products with titles, descriptions, photos, pricing, and inventory counts
- Payment Integration — Connect Stripe or PayPal to accept secure payments directly through your UniLink page
- Product Variants — Offer size, color, or other variant options so customers can customize their purchase
- Digital and Physical Products — Sell downloadable files, courses, and physical goods all from the same shop
- Discount Codes — Create promotional codes to run sales, reward loyal customers, or drive urgency around limited-time offers
- Order Management — View and manage incoming orders directly from the UniLink dashboard without a third-party tool
Best Practices
- Use high-quality product photography — it is the single most impactful factor in whether a visitor decides to purchase
- Write product descriptions that focus on benefits and outcomes rather than just listing features or specifications
- Start with your top three to five best-selling products rather than listing everything at once — a focused shop converts better than an overwhelming catalog