- Stan Store is a creator-focused link-in-bio and digital-storefront tool ??” closer to a checkout-page builder than a Linktree alternative. Built for selling courses, ebooks, coaching and digital downloads directly from your social bio.
- Pricing is a single flat $29/month (no free plan), but Stan doesn't take a transaction fee on top of payment-processor fees ??” a meaningful saving vs Linktree, Beacons or Gumroad for active sellers.
- Used heavily by online coaches, course creators and influencers monetising digital products. Less useful for creators who only want a list of links.
What Is Stan Store?
Stan Store is a US-based creator-commerce platform launched in 2020. It positions itself as "the link-in-bio that actually sells" ??” a single mobile-friendly URL where creators host their products, services and content alongside link buttons. Unlike pure link-in-bio tools, Stan is structured around checkout: every block is designed to lead to a sale, lead capture or booking.
The product became popular among social-media coaches, online-business educators and TikTok creators who'd outgrown Linktree's commerce features but didn't want to set up a full Shopify storefront. As of 2026, Stan Store reports several hundred thousand active creators.
What Makes Stan Store Different
- Flat $29/month, no platform commission. Stan doesn't take a percentage of sales ??” only Stripe's standard processor fees apply. For high-volume sellers, this is dramatically cheaper than Beacons or Linktree.
- Native course and digital-product hosting. Upload videos, files, ebooks; Stan handles delivery and download protection.
- Built-in scheduling and email capture. Calendar integration for coaching calls; basic email collection that syncs to ConvertKit, Mailchimp etc.
- Designed for influencer-creator audiences. The aesthetic and templates lean toward Instagram and TikTok creator workflows.
- One-page commerce. Each Stan Store is a single page; the product detail and checkout flow happen inline, keeping mobile users from leaving.
How Stan Store Works
Sign up and pick a username
Sign up at stan.store. There's a 14-day free trial; after that it's $29/month flat. Your URL becomes stan.store/yourname.
Add products and links
Stan organises your page into blocks: products (digital files, courses, coaching slots), links (external URLs), and lead-capture forms. Each block has a clear CTA.
Connect Stripe
Stan uses Stripe for payments. Connecting your Stripe account takes a few minutes ??” Stan never holds your money, payments go directly to your account minus Stripe's standard fees.
Paste the URL into your bios
Same flow as any link-in-bio tool. Copy stan.store/yourname and paste it into Instagram, TikTok, X and YouTube profile fields.
What You Can Sell on Stan Store
- Digital products ??” PDFs, presets, templates, ebooks, design assets.
- Online courses ??” multi-lesson video courses with structured drip delivery.
- Coaching and consulting calls ??” calendar-linked bookings with payment up front.
- Memberships ??” recurring subscriptions for content access.
- Webinars ??” paid one-time-event registration.
- Affiliate products ??” promote others' offers and earn commission.
Stan Store Pricing
| Plan | Price | Notes |
|---|---|---|
| Stan Pro | $29/month | Single tier, all features included |
| Free trial | 14 days | Full access, no credit card to start |
| Annual discount | ~20% | Yearly billing saves roughly $70/year |
The simplicity is part of the pitch: no decision fatigue between five tiers, no surprise upgrade walls. Full pricing breakdown.
Who Uses Stan Store
- Online coaches selling 1:1 calls, group programmes, ebooks.
- Course creators running paid mini-courses or full curricula.
- Influencers selling merch, presets, brand templates.
- Authors selling books and writer's-resource bundles.
- Service providers (consultants, freelancers, photographers) booking paid calls.
- Newsletter and content creators charging for premium tiers.
What Stan Store Doesn't Do
- Free plan. No permanent free tier ??” it's $29/month after the trial.
- Multi-page websites. Single page only.
- Massive product catalogues. Best for 1-50 products. For full e-commerce, use Shopify.
- Native social scheduler. Connect Buffer / Later / UniLink separately.
- Email broadcast. Capture only ??” connect ConvertKit / Beehiiv for sending.
- Custom-domain on cheapest tier. Custom domain comes standard, but at $29/month minimum.
Stan Store vs the Alternatives
- vs Linktree ??” Linktree is cheaper and simpler; Stan is the right pick when selling is the page's primary job. Direct comparison.
- vs Beacons.ai ??” Beacons has tip jars and brand-pitch tools; Stan has flat-fee selling without platform commission. Beacons free, Stan paid-only.
- vs Gumroad ??” Gumroad is selling-only (no link-in-bio). Stan combines both.
- vs UniLink ??” UniLink ships 60+ blocks (link-in-bio, store, course, social planner, email) on the free plan. Stan is more focused but costs $29/month. UniLink vs Stan Store.
Frequently Asked Questions
Is Stan Store legit?
Yes. Stan is a real US-based startup founded in 2020 with hundreds of thousands of creators. Stripe handles payments directly to your bank account.
Is Stan Store free?
No ??” there's a 14-day free trial, then $29/month flat. Full breakdown of free options and Stan alternatives.
Does Stan Store charge transaction fees?
No platform-side commission. You pay Stan's monthly fee plus Stripe's standard payment-processing fee (~2.9% + $0.30 per transaction). For active sellers this is dramatically cheaper than percentage-cutting platforms.
Can I use Stan Store for OnlyFans / adult content?
Stan's terms restrict adult content. Adult-platform creators usually use AllMyLinks, Beacons or specialised tools.
Is Stan Store mobile-only?
The published page is mobile-first but works on desktop. The editor works in both desktop and mobile browsers.
Can I migrate from Linktree to Stan Store?
Manually. Stan doesn't auto-import a Linktree page; you'd rebuild it (typically 30-60 minutes for a basic page). The tooling is designed for re-shaping the page around selling, not preserving a Linktree layout.
- Stan Store is a $29/month flat-fee link-in-bio and digital-storefront tool, designed around selling courses, ebooks and coaching directly from social bio.
- The big economic advantage is no platform-side transaction commission ??” high-volume sellers save meaningfully vs Beacons, Linktree or Gumroad.
- It is not the right tool for casual creators with a free-plan need or for creators who want a multi-feature creator suite (link page + scheduler + email + analytics).
- For all-in-one creator workflows on a free plan, see UniLink.
Want creator-suite features without the $29/month?
UniLink runs your link-in-bio, store, social planner, email automation and analytics from one free dashboard.
Try UniLink free ?†’