TL;DR:
- "Link in bio" on LinkedIn is informal ??” refers to any URL on your profile.
- "Website" field is the structured slot in Contact info (up to 3, with custom labels).
- LinkedIn doesn't have a single "bio link" like Instagram ??” links live in Contact info, About, Featured, and posts.
Term Clarification
| Term | Meaning |
|---|---|
| "Link in bio" | Generic ??” any clickable URL on your LinkedIn profile |
| "Website field" | Specific ??” Contact info ?†’ Websites slot |
| "Featured link" | Pinned link in Featured section |
| "Profile link" | Could mean your LinkedIn URL (linkedin.com/in/yourname) OR a link on your profile ??” context-dependent |
Where LinkedIn Has Links
- Contact info ?†’ Websites (3 slots).
- About section ??” auto-linked URLs in long-form text.
- Featured section ??” link cards with image previews.
- Headline ??” sometimes auto-linked URLs.
- Activity / Posts ??” individual posts.
- Experience descriptions ??” role descriptions can include URLs.
Comparison: Website Field vs Featured Link
| Feature | Website (Contact info) | Featured link |
|---|---|---|
| Visibility | Behind "Contact info" tap | Inline on profile (visible without tap) |
| Visual richness | Plain URL | Image preview + title + description |
| Number allowed | 3 | Effectively unlimited (3-5 visible without scroll) |
| Click-through rate | Lower (extra tap required) | Higher (inline visibility) |
| Best for | Reference URLs (your portfolio, company) | Active conversion goals (newsletter, course) |
When to Use Each
Website Field
- Stable reference URLs that don't change often.
- Portfolio, company homepage, blog.
- Your bio link tool URL (always available).
Featured Link
- Active conversion campaigns.
- New course launches, newsletter pushes.
- Time-sensitive content (this month's article, latest podcast episode).
Recommended Setup
- Website 1 (Personal): Bio link tool URL covering all destinations.
- Website 2 (Company): Your company / professional site.
- Website 3 (Portfolio / Blog): Long-form content hub.
- Featured 1: Latest hero article / launch announcement.
- Featured 2: Pinned best-engagement post.
- Featured 3: Newsletter signup link.
- About text: Mission + 1-2 supporting URLs.
Tracking Differences
Use UTM params to distinguish slots:
utm_medium=contact-info-websiteutm_medium=featured-linkutm_medium=about-textutm_medium=post
View in GA ?†’ Acquisition.
FAQ
What's the difference between LinkedIn "link in bio" and Website field?
"Link in bio" is informal generic. Website field is specific Contact info slot.
Should I use Website or Featured link for my main URL?
Both. Website for stable reference; Featured for active conversion.
Why are Featured links more clickable?
Inline visibility (image + title + description) beats hidden Contact info modal.
Can I have the same URL in Website and Featured?
Yes ??” many creators do. Layered visibility increases total clicks.
Do LinkedIn URLs pass SEO authority?
No ??” all nofollow. Useful for traffic, not link-building.
Key Takeaways
- "Link in bio" is generic; Website field is specific.
- Featured links beat Website field for click-through (inline vs hidden).
- Use both ??” Website for stable URLs, Featured for active campaigns.
- Track per-slot via UTM medium values.
One URL across LinkedIn slots
UniLink: unil.ink/yourname for Website + Featured + About ??” full analytics, free.
Try UniLink free ?†’